One of the things I love about Pitti Uomo, the menswear trade show held in Florence twice a year, is the exceptional quality from brands you’ve never heard of. I almost wish I had a shop to sell all these brands, but, disappointingly, you need a very tasteful and trusting customer to make it work, because many consumers are hooked on known brands.
It’s comforting to know that high-quality still exists and is to be found in small and, often, new companies.
Left - The Silk Shirt Company - White Luxury Silk Shirt - £800
One such company is The Silk Shirt Company. Doing exactly what it says on the label, it was incorporated in January 2016 in London ‘with the intention to produce the finest luxury silk shirts and to establish itself as a top tier luxury clothing brand’.
Left - Feel like a casino owner - Sam Rothstein, Robert De Niro’s character in Casino
You’ll probably already know about my obsession with silk shirts ATM - Read Trend The Return of 'The Sexy Shirt’ and these really do look the business.
Established by Ajay Valecha, of Indian decent and born and raised in Accra, Ghana, who moved to London in April 2014. The Silk Shirt Company’s shirts are made in Italy with the finest silk from Como.
There range is currently mostly block colours with a few patterned varieties. They had some beautiful baby blue and pink shorted sleeved shirts for the new SS19 season which are giving me pure Sam Rothstein, Robert De Niro’s character in Casino. They are expensive, but they look it.
Right - The Silk Shirt Company - Luxury Silk Shirt - £800
Patterned silk shirt open to the waist, long gold necklace drawing the gaze to the chest and hair slicked back like a wannabe Lothario, this retro idea of male sexuality is having a beautiful renaissance.
Think more Harry Styles than Simon Cowell. It’s part of our fascination with masculine images: a Joy of Sex era cliché of what a man should look like. It also complements the return of moustaches, necklaces - see TheChicGeek’s Medallion Man - and hirsute bodies.
Two young and stylish brands have appeared to facilitate this new trend. Specialising in silk shirts, they are pioneering a new idea of male sensuality, and promoting this sensuous, form-hugging material, not to mention the way it takes prints, and giving you many seductive reasons why it should be the fulcrum of your Summer wardrobe.
Left - MrSloane - Tom Cat Jade - £250
A mysterious ‘MrSloane’ has appeared. Helen, the designer behind the brand, who would rather remain anonymous, says, “the enigma of ‘MrSloane’ was largely created as a fictional character, either male or female, hence the way the MrSloane label is spelt ‘together’ ...ie Mr or Mrs..depending on how you read it.”
Right MrSloane - Kimono - £250
Loosely referencing the 70s screen play ‘Entertaining Mr Sloane’, which features an ambiguous relationship between the film’s 3 main characters, it also echoes the ‘his or her’ element of the shirts. Newly launched in December, 2017, her aim was “to create a brand which was reflective of my own personal tastes. Fusing the grit of rock ’n’ roll legends doused in overt glamour and danger, influenced by the NY Disco scene; the collection reflects a melting pot of inspiration combined with rare vintage finds, including antique kimonos, Oriental objet and 70s silk scarves” she says.
What made her want to start her own brand of silk shirts? “A lack of choice in the current market - I either scour ‘Designer Vintage’, in order to find good enough fabrics, which are not 70s polyester, and that led me to create my own label.” says Helen.
Maximillian Robinson launched his eponymous label last year. Only 21, his aunt is handbag queen, Anya Hindmarch, he says, “growing up I have always admired fashion and, more specifically, those that challenge the norms and create striking collections. I wanted to do something unique and identifiable, I’ve always loved what many would describe as ‘loud’ prints and it’s these prints that I have designed which is what gives Maximilian Robinson its name.
“From the beginning I wanted the debut collection to stand out, be full of colour and offer something different. I saw silk as the answer. The way the shirts hang offers something completely different to the norm, along with the versatility of the material. It never looks out of place, whether you’re on a beach or out for dinner,” says Max.
Left - Maximillian Robinson - The Snow Leopard - £280
Many guys see the silk shirt as distinctively feminine or hard to wear and are therefore quite reluctant. “Sometimes people are sceptical about some of the loud prints, but as soon as they put one on they fall in love!” he says.
“I think there is a preconception that silk is always very shiny and too feminine,” say Helen. “The printed silk shirt is very flattering, ours come with a slightly deeper cuff and carefully considered collar, not too retro, nor too mean!” she says.
So, how to wear it? “I’d definitely encourage guys to take the silk shirt plunge and embrace the look. Not only do silk shirts look super cool, but they drape so well on the body, (especially the sleeves) and feel incredible against the skin..unlike a lot of vintage pieces which can be synthetic,” says Helen.
Right - Maximillian Robinson - The Midnight Black - £250
“My advice to any guy would be, wear unbuttoned, as low as you dare, just ensure manscaping and grooming is in check. I would advise keeping the fourth button safely fastened unless of course you’re on ‘Holiday’ and then proceed with caution. Three buttons left undone should be enough for most men, no matter how body confident they are.”
Max says, “I’ve seen them worn in so many different ways, as I said, that’s why I love working with silk, the shirts look great casual with a pair of jeans, or for dinner or can be dressed up with a jacket, but also look at home on top of swimwear on the beach.”
The silk shirt is a luxurious and confident treat of an item. It’s about playing around with male sexuality, with a knowing wink, and offers a fun return of the shirt. The way it drapes, hugs and falls on the upper torso is asking for it to be opened.
Try one and, then ask yourself, "how low will I go?!"
See Label To Know - The Silk Shirt Company - here
This is so ChicGeek. I saw this shirt at Pitti Uomo in January. While it was a little bit nippy for silk in Florence, it didn’t get above zero, this dreamy Ossie Clark style shirt stood out on the Pretty Green stand. Women have for so long enjoyed Celia Birtwell’s - Ossie’s former wife - prints on his vintage dresses and this printed shirt is pure 70s Ossie Clark, especially in silk.
This is romantic menswear. The menswear of front men, rock stars and part of the new decorated trend in menswear. Crafted from smooth silk, it’s not going to be cheap, and patterned with hand painted florals, it is cut in a slim fit and detailed with lustrous mother-of-pearl buttons. This is definitely an open-neck-letting-it-all-hang-out-type shirt.
It’s yet to hit Pretty Green online and in-store. I’m waiting with bated breath.
News just in, it's a bargain £130.