The silk pyjama shirt has become a fixture in our wardrobes - it was one of the most popular men’s items in the recent Erdem X H&M collaboration - Read 'The Return of The Sexy Shirt' - and it was inevitable, in all its louche, open-shirtedness, that we needed something extra to decorate our chests with. Enter the medallion.
Left - Fashion week street style
This look hasn’t been cool since the seventies with the combined stench of Brut aftershave and porn-star taches. But we're peacocking again and this overt masculinity is the reason why it is back. It’s very Burt Reynolds, very Magnum PI and has a musky, hirsute sexiness to it.
Right - Alex Orso - Disc - Gold - £125
I’m loving a silk shirt ATM, see one of my favourites of the season here and you wear it open with confidence. It could be the “Call Me By Your Name” effect, where the medallion necklace is an important signifier within the film - see more Call Me By Your Name style here or it's the effect of guys being more flamboyant and wearing printed silk shirts.
Team with silk trousers and a smile. Have you got the swagger for a medallion?
Left - Black Dakini - Disk Pendant Sterling Silver Necklace - £355 from Matchesfashion.com
Below - Vintage Bruce Weber Versace
Below Right - Steve McQueen
Far Left -Ryan Gosling
Middle - The medallion draws attention to your chest
Left - More McQueen
Left - Tom Selleck being Tom Selleck
Below Left - Call Me By Your Name - the older character shows his influence on the younger one when he starts to copy him and wear the same necklace
Below - Chained & Able - St. Christopher - £22 from ASOS
You're going to need a silk shirt to go with this - see more here The Return of 'The Sexy Shirt'
“Mr. Burberry is our most significant men’s fragrance to date. Inspired by the iconic Burberry trench coat and by London, a city of great contrasts and contradictions. It is traditional yet irreverent, elegant without being pristine. It perfectly encapsulates a mood and an attitude that today’s Burberry man will recognise as his own.” says Christopher Bailey, Chief Creative and Chief Executive Officer, Burberry.
Left - Josh's Bottle! Burberry - Mr. Burberry Eau De Toilette - 100ml - £64
Inspired by Burberry’s iconic black trench coat and by London, the Mr. Burberry fragrance was created by Christopher Bailey, working in collaboration with renowned perfumer Francis Kurkdjian. A sensual herbal woody eau de toilette, the fragrance opens with notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood.
Right - The full Mr Burberry range includes a beard oil
The Mr. Burberry campaign was shot in London by Oscar and Turner Prize-winning British director Steve McQueen in his first commercial film, and features British actor and musician Josh Whitehouse and British model and actress Amber Anderson. The soundtrack was created by British singer-songwriter Benjamin Clementine.
TheChicGeek says, “This is a big deal for Burberry. After buying back their fragrance license they are now in full control of this side of the business and see this as one of their growth areas. They need this to be a hit.
They’re one of the few mega-brands in fashion with a creative director overseeing every little detail of the business and you can feel the consistency here.
As for the fragrance, it’s nice, but not distinctive. The refreshing grapefruit of the top soon gives way to a soft and warm wood. The main negative is that it doesn’t last. You’d be better off using this as a type of cologne and applying lots and often to keep it with you. There’s also a full range of products to go with this, including a beard oil, which, while not revolutionary, at least shows they’ve thought about the men’s market and offered some difference.
I like the touch of gabardine, the original trench-coat fabric invented by Thomas Burberry, made in Burberry’s own factory in Yorkshire and tied around the neck of the bottle. This is as close as the majority of people will get to owning one of their expensive trench-coats. You can also have each bottle personalised with up to three initials.
The campaign feels a bit more risqué than the average perfume commercial, think quite a bit of nudity, but you do wonder how much will be cut to please different markets and advertisers.”
Below - Face of the fragrance, British actor & musician - Josh Whitehouse