This is an exclusive behind the scenes peek of the new SS18 Base London campaign starring TheChicGeek. Move over Linda, Naomi and Kate, TheChicGeek is here and he’s blowing it out of the water.
Left - In the studio - A preview of TheChicGeek's Base London campaign
Giving pure ‘Ginger-Steel’, TheChicGeek wanted to showcase every facet of his character while ticking all the boxes for the latest menswear trends. Pairing Base London’s latest collection of footwear with the biggest looks of the season, it’s a geek-fest of characters to see you through the entire Summer. See how the magic happened!
Below Left - TheChicGeek's selection of the all the hottest menswear SS18 trends to pair with the Base London collection. Which geek are you?
Below - You can feel the sunshine. TheChicGeek in a couple of the final images for the Base London SS18 campaign
See TheChicGeek’s full looks of the season - here
See TheChicGeek's #SS18 trends here
Nobody does ginger like TheChicGeek, so, with 2017 officially the year of the #Gingervidual, it would be rude for him not to show you how it’s done!
Stone’s Ginger Wine is encouraging the nation to declare their love for everything ginger - thought we already knew that?! Embracing the ‘spirit of ginger’, a Gingervidual is someone who stands up for what they believe in and isn’t afraid to be different. Gingerviduals don't conform to the norm, and they don't follow trends, they create them.
Picture the scene: on a beach, somewhere in the Caribbean, things getting tropical with a jug of cocktail on the go. And relax! (Even if you are just sitting in your back garden in Croydon. FML!).
So, enjoy the last rays of Summer and try one of Stone's Ginger Wine's cocktails created by one of London’s leading expert mixologists.
Here’s the recipe for The #Gingervidual
- 50ml Stones G.W
- 10ml Elderflower cordial
Pour the ingredients into a highball, add some ice cubed, stir and top with soda
water. Garnish with cucumber strips and raspberries.
Can be served in a carafe or jug for sharing. Same method: 250ml Stones GW, 50ml of elderflower cordial, top with soda water.
I’ve decided to give up processed or refined sugar for Lent. Not because I’m particularly religious, but I feel it is a nice length of time, around 40 days, and other people are giving up things at the same time - so, hopefully, some moral support.
Left - TheChicGeek is smiling at the moment, but will he be smiling in 40 days time?
Henry Tate will be spinning in his grave, but traditional white cane sugar has become enemy number one, lately. But, even without too much nutritional knowledge, it’s easy to understand that sugar is usually a cheap ingredient or substitute in unhealthy foods, drinks and snacks.
As for the health penalties of free sugar, meaning sugar that isn’t bound to fiber in fruit, it can lead to inflammation, blood sugar instability, and, over a period of time, type 2 diabetes. Sugar causes altered internal pH levels resulting in a more acidic body. It is believed that an acidic environment is a breeding ground for disease, whereas an alkaline body promotes good health.
French scientists in Bordeaux reported that in animal trials, rats chose sugar over cocaine (even when they were addicted to cocaine), and speculated that no mammals’ sweet receptors are naturally adapted to the high concentrations of sweet tastes on offer in modern times.
At a dinner, a few months ago, a lady was waxing lyrical about giving up sugar. She said how much better she felt and how much better her skin looked. Ironically, we were probably talking about this over dessert. But, I knew I wanted to try it when I was ready to.
I don't really drink sugary drinks, but my Achilles Heel is chocolate. I understand you can eat sugar free chocolate, but I’m going to try the first week without anything. I’m not going to be militant, like sugar in ketchup and bread, but I’m taking out fizzy drinks, ice cream, cakes, biscuits, chocolate, sweets and any other obvious sugar heavy products.
I want to see whether I’m addicted, whether I can go without and how will I look and feel at the end of the experiment. As we all these things, you learn as you go and more often then not you take some good habits into your everyday life.
The first few days were a breeze, but the mid-to-end of the first week, I feel like I’d run out of things to eat, plus I don’t really feel like I know how much I’m eating, lots of crisps, probably, and there is no full stop on a meal, so the satisfaction is gone. It feels open waiting for that satisfying sweetness a chocolate bar or handful of Haribo may bring. I’m getting bored with fresh and dried fruit and I’ve been googling ‘sugar free brownie recipes’, which I may make this week.
I don't feel tired, but, I feel less energetic and I feel like I’m going to run out of energy quickly. I’m not sure if I’ve lost weight, but I don’t think I’ve gained any and if a six-pack appears at Easter, I’d be more than happy. I’m going to the gym as normal and eating everything else as normal.
On the positive, my gums feel much better and less ‘active’. I feel calmer and less prone to ups and downs.
That first half an hour after each meal is the difficult part, I need to distract myself and push through and ignore old habits. The word ‘Lent’ may derive from the old German word translating as ‘long’. Let’s see.
You've probably guessed that I like a cricket jumper, or two, ATM - click here for a few of my other options for SS17 and how to wear it - so, when I saw this one from Paul Smith, with the must-have seasonal colour combo of pink and green - yes, it does look redder in the picture - I think it could top the list as my favourite.
The thing about this style of jumper is that it can easily become preppy and stuffy. Fail. The trick is to wear it like like you would a sweatshirt and team with jeans or tracksuit bottoms. Think urban rather than genteel.
Left & Below - Men's Ecru Cable-Knit Stripe-Trim V-Neck Sweater - £415
There are currently 3 sheet masks in the Maskorea range including Too Many Late Nights, aimed at younger skin, Instant Glow and Turn Back the Clocks, for more mature skin. They each contain a 3-step treatment experience including natural cleanser, 30 minute sheet mask and overnight moisturiser.
Left - Maskorea - Instant Glow Sheet Mask - £7.99 from Amazon or www.maskoreamasks.com
A unique 3-step product that includes a foaming pre-mask wash, a serum-infused cellulose face mask and a luxurious post-mask anti-ageing night cream to provide a total regime for ultimate results.
TheChicGeek says, “Thanks to Instagram and the American Psycho/Patrick Bateman-type image they have on the wearer, these sheets have become more popular, recently.
There’s not much the Koreans don’t know about skincare so you feel like you’re in a safe pair of hands.
Right - Patrick Bateman or The Chic Geek?!
The mask comes in three parts: a cleanser which is a soft, soapy cleanser, the mask, which is really wet, but that helps it cling to your face - the facial hair parts it struggles with though - and then a gel-like after treatment of anti-ageing night cream.
Men like a one off treatment and this is easy to use and not messy. Some masks, particularly clay types, take ages to wash off and get into your hairline.
You leave the mask on for the 30 mins, so this isn’t a rush job. The anti-ageing night cream is quite tacky and leaves you with the 'Instant Glow' as promised. My skin felt cleaned and fresh. Next time I would shave first and then apply so it sticks to those areas better. This would be a really nice treatment after a day at the beach or a hot day. Put the mask in the fridge and use it extra cold.
Now, where did I leave that chainsaw?!”
The Chic Geek's latest vlog looks at his favourite grooming brand of the moment, Buly, Tom Ford launches body sprays as a new way to wear fragrance, pimps his old Sperry Topsiders with a Vibram sole and shows you how to do Gucci black tie with a couple of pieces of velvet ribbon. Watch TheChicGeek video below and subscribe to his YouTube channel here
Behind every great athlete there is a great trainer; passing on his experience and knowledge to the next generation of Olympians. To celebrate the Rio Olympics, TheChicGeek took to the playing field to train for that gold medal.
Always striving to be his best, TheChicGeek is, here, channeling 'retro sports teacher' in a fresh white tracksuit and 'Chariots of Fire' type vest top. An Olympic gold, like true style, takes commitment, dedication and training!
Credits - Trainers - Puma, White Tracksuit Top - Bjorn Borg, White Tracksuit Bottoms - Bjorn Borg, Socks - adidas, Watch - Maurice Lacroix, Vest Top - Iffley Road, Whistle - Le Coq Sportif, 'Omoressence' - Omorovicza, 'Urban Blue Detox Clay Mask' - Lab Series, 'City Block Purifying Cleansing Gel' - Clinique.
Shot by Robin Forster
Get involved #Olympichicgeek
View the video below
See OLYMPIC GEEK 2