The first fragrance for men from Nejma, Koeptys - from the latin coeptis, meaning project or endeavour - is a collaboration between the brand, master perfumer, Alice Lavenat, and French rap phenomenon, Booba - no, me neither!
Booba is the most downloaded music artist in French history and is said to have been closely involved with the whole creative process.
Left - Koeptys - 100ml EDP - £130. Exclusive to Selfridges
Koeptys opens with notes of incense, cinnamon and pepper before revealing a floral woody heart. Pure vanilla and patchouli inject power and sensuality to the base of this highly aromatic and addictive scent.
The alternating upper and lower case letters highlight the word ‘key’ and are a reference to the street culture that has been a major influence on Booba’s life and music.
TheChicGeek says, “When I first saw this I wanted to try it. I know nothing about Booba, but the name and font was giving me Egyptian hieroglyphic vibes and I was intrigued.
Nejma is known for centring their fragrances around oud, but it definitely doesn’t feature here. What starts off as something wet and metallic, and what you think could be the same predictable men’s scent, quickly whooshes into something more floral and much more interesting. It has a big feminine slant with the base of vanilla, but isn’t sickly and doesn’t dominate.
The woody floral centre dominates and is warm yet green and this fragrance is definitely something that twists and turns depending on whether it is on your skin, clothes and your mood.”
Right - French Rap Star, Booba, with whom the fragrance is a collaboration
A new twist on Calvin Klein’s Obsession, the Obsessed For Men fragrance is an oriental woody amber with ‘a compelling heart of black vanilla sophisticatedly structured with dark, dimensional woods, providing the tension between a feminine melodiousness and masculine strength. Ambrox elegantly cuts through all, lending a sleek and contemporaneous edge’.
TheChicGeek says, “The original Obsession was the one major Calvin Klein fragrance that passed me by. Eternity - love, Escape - love, CK One - love. I’m not really sure why I skipped Obsession. I think it felt more feminine, ATM, due to the image of Kate Moss lying on a sofa. The images are a 90s classic and it was the start of Kate Moss’ relationship with the brand.
This new fragrance uses the same shaped bottle of the original while in a super-clean, clear finish.
I’m being pernickety, but i think they should have called it ‘Obsess’ rather than ‘Obsessed’. Obsessed is too pop culture a word, today, like ‘everything’ and ‘love’. It’s chuck away and immature.
They say this is Raf Simons’ first fragrance under his direction and it feels more a tinkering than a fully formed idea. The pictures of Kate are timeless in the truest sense of the word. Sent on holiday in 1993 with her then boyfriend, photographer, Mario Sorrenti, there was no make-up, hair or stylist. A simple setup, where the relationship made for exceptional results and a campaign that still resonates today.
As for the juice, it’s fruity, fresh and feminine. The fresh grapefruit gives it a sticky top while the deep vanilla gives a gourmand finish. It sits in that modern fragrance formation where there is as much top as bottom and it leaves you just wanting something a little bit deeper and more sophisticated."
Above - Calvin Klein - Obsessed For Men - 125ml - £57
Below - The original archive of unused Obsession images has been reworked for the new fragrance
Shocking! Well, TheChicGeek looks a bit shocked. Paul Smith's latest men's collection is a feast for the eyes with a confection of rainbow collars and bold checks and accessorises.
Nothing says 'fun' like a man's jumpsuit. Here TheChicGeek has teamed it with a the must-have cricket jumper - see the top picks of the season here - and sporty bomber jacket.
Credits - All clothes & shoes Paul Smith SS17, Spectacles - Salvatore Ferragamo, Fragrance - Boucheron 'Vanille'
Shot on Olympus PEN by Robin Forster
More images & video below
The first jewellery house to move to Place Vendôme in Paris in 1893, Boucheron is one of the magical names in fine jewels. The Boucheron Collection is inspired by travelling and includes six unisex scents: Iris de Syracuse, Néroli d’Ispahan, Tubéreuse de Madras, Vanilla de Zanzibar, Oud de Carthage and Ambre d’Alexandrie. Five perfumers created the six perfumes and include Nathalie Lorson, Christophe Raynaud, Fabrice Pellegrin, Jean-Christophe Hérault and Dominique Ropion.
Left - The Boucheron Collection - 125ml EDT - £175
TheChicGeek says, “Boucheron are quite late to the party on these luxury sets of one note fragrances. Does the world need another luxurious oud or tuberose fragrance? Probably not.
And the packaging and branding, at this price range, all seems to blur into each other.
Obviously tailored for the wealthy, visiting Harrods customer, but then so is the Zegna, Boss and Armani and numerous other versions of these generously boxed sets.
There’s nothing wrong here, but then neither is there anything original. People who want large volumes of expensive fragrance seem to shop at Harrods, but I think even they’re being saturated with these fragrances and none are offering anything new of different: the finest raw ingredients respectfully presented.
They are all unisex, but I would say the most male facing is the fresh neroli or the richer oud. Perfectly enjoyable and passable.
These big boxed fragrance collections are a bit like simple couture clothes: limited distribution and, ultimately, very few people experience it, so really what is the point when nobody can tell the difference? At this price point there are many options to find something individual rather blending in with this crowd”.
JOOP! WOW! awakens all the senses with captivating top notes of bergamot, cardamom and violet-leaf. A blend of rich absolutes: irresistibly sensual fir balsam, darkly masculine tonka bean and dangerously warm vanilla surabsolute. The foundation is the supremely woody base, noble combination of distinctive woods, vetiver and cashmeran, a memorable signature, full of masculinity, intensity and texture.
TheChicGeek says, “Joop fragrances became synonymous with toilet attendants in dodgy night spots and as such the brand was tinged with the dreaded ‘naff’ label. It’s never really resonated as a fashion brand here, unlike in Europe, and as such doesn’t have much identity.
Pronounced Joop with a J here, or with a Y on the continent, it wasn’t cool enough for people to look pretentious by saying it properly.
Left - JOOP! WOW - 60ml EDT - £39
Time for a clean slate then. Coty, the brand license owner for fragrance, has made an effort with this one. The scent is good. It’s warm, woody and amber-like without being sticky which often happens at this price point.
There’s masculine favourites of vetiver and tonka bean in there and a few gourmand ingredients such as vanilla and green notes such as geranium.
I just think there’s a disconnect between the name, the fragrance and the imagery and bottle. The image is of a mature (gentle)man, the fragrance is quite grown-up and the bottle looks likes a miniature of whisky, while the name ‘WOW!’ seems more immature, fun and for the younger, social media generation.
I actually like the name WOW! it’s quite pop, but it seems more suited to maybe a Marc Jacobs fragrance then something with the serious and old-fashioned hashtag #thescentthatmakestheman
The simple bottle design doesn’t have any shelf appeal and isn’t gimmicky enough. I think they want the One Million crowd with this one.
The fragrance isn’t wow, but then what is? But, it’s good.”
A new ‘old’ fragrance house, Parfums de Marly, is named after the Marly Castle, which was the party place of the French kings - like Versailles wasn’t party-central enough!
Located in the suburbs of Paris, it was the famous leisure residence of the Sun King Louis XIV and became the centre for his horses and hunting. King Louis XV, succeeded his great-grandfather Louis XIV at the age of five. He was offered 8 Arabian horses - Godolphin & Darly - by the King of Tunisia. He bred these with his European horses to create superior racehorses; which he used to compete in exclusive Royal events. The King himself owned over 600 horses.
Parfums de Marly’s fragrances are all named after famous horses to reflect the places equestrian heritage.
The new fragrance, Carlisle, has been christened after the majestic English horse of the same name from the year 1695. Hailing from the fruity spicy family of fragrances, the fragrance boasts top notes of bergamot, mandarin, apple and French lavender. It then moves on to middle notes of violet, jasmine and geranium Egypt. Base notes include Paraguay gaiac wood, Indonesian patchouli, sandalwood, Guatemalan cardamom, vanilla and Madagascar pepper.
Parfums de Marly - Carlisle - 125ml - £215.00 Exclusive to Harrods
TheChicGeek says, “There is no denying the quality here. These are unisex fragrances and it’s nice to get a bit of a French history lesson in the process too. This is fruity, it has an almost olfactory of top-layer-of-strawberry-jam that is warmed by the vanilla and spicy pepper. It's a gourmand delight that makes you want to taste. It's very consistent as you would expect at this price and lasts. I did suggest that their next one should be called ‘Desert Orchid’, but then again it does sound a bit Tom Ford!”