Hims is a new American ‘ personal wellness’ brand entering the UK market. ’You should look and feel your best all the time. Men now have easier access to the care they need - because men trust hims with the things they find hard to talk about.’ or so the company blurb says. The Founder and CEO is Andrew Dudum who is a serial backer of start-ups.
TheChicGeek says, “Hims is more than a grooming brand, and goes deep into the wellness area for men. Covering hair, skin, mouth, sex and health, hims is trying to broaden the grooming scope and make these new areas cuddly and sexy. The branding is great. The phallic images of the flaccid cacti feels more like a premonition when you get to my age… (On that note, they could make the information on the bottles a little bit bigger for those us actually losing our hair and of that age).
I tried the ‘dht shampoo’, ‘morning glow serum’ and ‘immunity’ supplements, all achingly cool lower case. It’s a very Helvetica type brand, - it looks a bit like an underwear brand - but I like its modern approach and tone. It’s an open platform and makes more sensitive subjects feel just as easy and fixable as buying a new moisturiser.
Hims offers erectile dysfunction and hair loss treatments, but you have to go through a consultation and an online doctor will prescribe these. The company works with a large network of doctors to prescribe Finasteride - a proven-to-work hairloss treatment - and Sildenafil - the active ingredient in Viagra - through their website - customers will be assessed by an online consultation with one of the team. If they pass the assessment (in the US an average around 10% of patients are refused), an online prescription will be drawn up by a pharmacist and mailed in a discreet manila envelope. There is a huge emphasis on aftercare and customers will be able to follow up with the same doctor to monitor use.
As for the more traditional products I tried: the blue shampoo blocks DHT to help prevent hair-loss, the serum focuses on vitamin C for its collagen benefits and cute gummy bear shaped supplements support a healthy immune system. I have tried ‘Beauty Candy’ before. (Not quite a replacement for Haribo!)
These are all fairly long term products and need a longer of period of time if you’re going to see and assess any benefits. I did want a bit more ‘glow’ from the serum though.
Hims feels like an inclusive brand rather than one trying to rinse people’s insecurities. I just kinda wish they sold the penis cacti too!”
Because the non-prescription products haven’t launched in the UK yet, they haven’t released prices, but looking at the American website they look pretty keenly priced. The prescription products are: Hair Loss (Finasteride): £35 for a month’s treatment, Sildenafil (50 mg pill): £33 for 8 pills or a months supply. There is also a £10 consultation fee on top - www.forhims.co.uk
Disclosure - The products were gifted by Hims to review
Clinique introduces Fresh Pressed Renewing Powder Cleanser with Pure Vitamin C and Clinique Fresh Pressed Daily Booster with Pure Vitamin C 10%, a simple way to reinvigorate your de-ageing skin care routine.
Far Left & Left - Two steps - Booster & Powder Cleanser - Fresh Pressed 7-Day System with Pure Vitamin C, contains Fresh Pressed Daily Booster with Pure Vitamin C 10ml and Fresh PressedTM Renewing Powder Cleanser with Pure Vitamin C, 7 x 0.5g - £25
The new Clinique Fresh Pressed System harnesses the full power of pure Vitamin C at their highest concentration to brighten, even and re-texturise skin. Vitamin C naturally degrades over time and is most powerful when it is fresh. Specialised stay-fresh packaging isolates the pure Vitamin C until activation, maintaining its freshness and full power, to deliver remarkable results in just 7 days.
TheChicGeek says, “Who doesn’t like a 7 day treat?! There are 2 parts to this: 7 sachets, which is the cleanser part and then a small 'booster' dispenser that you mix with your standard moisturiser.
I usually cleanse in the shower, but ripping the sachet open, putting the powder in my hand and then on my face felt a little bit complicated with the backdrop of a power shower, so for this, I splashed by face first with water, then I emptied the contents into my hand and mixed with another splash of water and then applied to my face and then rinsed off in the shower. It’s a really soft cleanser and goes on and washes off easily and it left my face feeling like it had instantly experienced something good.
Then once you’ve dried your face you are ready to apply the ‘booster’ part. Rip the silver foil off the top and shake with the cap on. You simply press the top and add 2 drops, it seems to come out as one large drip which I guessed as 2 drops. You repeat this am and pm as you would your usual moisturising regime.
I’ve probably made this sound more complicated than it is, but it’s simple. Once in the routine it’s a wash and then an added ingredient to your moisturiser.
This all makes sense to me. You want something strong, but it’s obviously unstable - it is the most unstable of the vitamins - to last long-term in a product and then there’s only so much a one-off treatment will do.
This left my skin feeling refreshed, but not overly fed which often leads to breakouts. It was easy to use and I’m going to carry on using the booster until it runs out".