As Team GB continues to bring home the gold medals, TheChicGeek's third Olympic Ring OOTD goes bright in bold yellow and orange. In a loose fitting running top, retro-length sports shorts and leggings, TheChicGeek just needs the arms and legs to go with it. Maybe lifting all those winning medals will help!
Go bright, or go home. Come on #TeamGB
Credits - Yellow Trainers - Nike from JD Sports, Skin Cream - Egyptian Magic, Sunglasses - Oakley, Watch - AVI-8, Mr Mint Daily Face Wash - Soveral, Black Leggings - Bjorn Borg, Yellow Shorts - adidas, Orange Top - Soar, Tracksuit Top - Umbro
Shot by Robin Forster on Olympus PEN
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See TheChicGeek hula-hooping below!
See OLYMPIC GEEK 1
In this week's magazine vlog, TheChicGeek discusses Raf Simons' appointment at Calvin Klein, the recent report that flossing doesn't work, Unilever's 'Regenerate' enamel toothpaste & serum and 'Egyptian Magic' skin cream.
See the full video below
Keep on running, but no hiding! Getting games fit, TheChicGeek, is doing work on his sprints. Always stretch before you style, that's his advice, and keep things loose and light.
Move over Usain! TheChicGeek means business in his Olympic preparation in a simple vest top and dark shorts. Add matching accessories in everything from navy to electric blue. On your marks, get set, GO!!!
Credits - Trainers - Puma, Water - Smartwater, Sunglasses - Oakley, Socks - Huez, Watch - AVI-8, Shorts - Soar, Blue Hooded Top - Hackett Sport, Sleeveless Navy Top - Soar, Rucksack - UTC00, Self-Tan - EQ Evoa, Face Scrub - Clinique For Men, SPF 30 - Clinique
More images & video below
See OLYMPIC GEEK 1
There are two products in Unilever’s ‘Regenerate’ range: a toothpaste and a monthly treatment serum. While not new, they are being made more widely available.
The Regenerate Enamel Science™ Advanced Toothpaste is so effective that scientists had to develop a new water-free formula to prevent NR-5™ ingredients from reacting & unleashing their regenerative power in the tube.
Left - Regenerate - Serum Boosting Kit - £30
This toothpaste is powered by an exclusive and clinically proven NR-5™ technology which forms a fresh supply of enamel mineral. These wrap and integrate onto the teeth and regenerate enamel mineral with exactly the same mineral tooth enamel is made of.
The exclusive ‘Boosting Serum’ is a monthly treatment to be used 3 times a month for 3 minutes. It increases the effectiveness of the Advanced Toothpaste by 43%, maximising the power of ‘Enamel Mineral Regeneration’, even in interdental spaces that are hard to reach.
Thanks to the NR-5™ technology and the fluoride in its formulation, the Boosting Serum helps provide focused protection for your teeth against the effects of early enamel erosion and acid attacks.
TheChicGeek says, “So, it turns out, from visiting the Regenerate dentist, fizzy water and lemon is bad for your teeth enamel. Who knew?! He recommended drinking these, and other fizzy drinks, with a meal rather than sipping for a prolonged period as this is bad for the enamel.
This is the only range of products which claim to help renew teeth enamel. On a superficial level, tooth enamel helps to keep your teeth white and from discolouration as it get thinner.
The Regenerate toothpaste is pretty standard; it tastes just like a regular toothpaste and has the same texture. It is £10, which is a big premium on the standard price for a toothpaste, but if you compare it to other ‘grooming’ products you can justify it.
The Regenerate serum comes with two mouth trays and two tubes of product. For three consecutive nights a month, you fill each tray with both products, mix together, it comes with a little mixing instrument, and then put it in the mouth for 3 mins.
I’m a completely gagger, so found I could only cope with both trays in by sticking my tongue out. Take your phone with you into the bathroom too, as it’s hard to guess 3 minutes. After, you can rinse the trays and your mouth out.
I’m guestimating that these tubes would last about 4 months or 4 treatments. The tubes aren’t very big and I think you need to be fairly generous on the product.
With both of these products you have to believe they are working, it’s hard to see any visible difference. I would approach these like anti-aging for the teeth: something longterm to use over a prolonged period. I would also look at avoiding certain foods and drinks and habits that also damage the tooth enamel”.
Right - Regenerate - Toothpaste - £10
Raf Simons’ long-term collaboration with Fred Perry has been one of the most successful, in brand and creativity terms, in menswear. Started in 2008 and, now, in its 14th collection, this tie-up was the perfect twist on Fred Perry without being dominated by a designer.
Every season Raf Simons knew exactly how to had a new spin on the classic Fred Perry DNA without it being too themey or over designed. I still have a black knitted polo shirt from the first collection.
Now, he’s been made head of Calvin Klein - Read TheChicGeek’s thoughts here - I wonder if this collaboration will finish. He’s going to be a busy bee turning around that fashion juggernaut.
I really like this polo shirt from the new collection. It’s one part retro Northern soul with the stripes, but clean enough to feel fresh and contemporary. You almost want the stripes to be lurex to give it that Gucci feel. This could be Raf’s last collection for Fred Perry, so get it while it lasts.
Left & Below - Raf Simons Rib Insert Pique Shirt - £95
When it was first touted, a few months ago, that designer, Raf Simons, was going to Calvin Klein I put it down to the usual fashion rumour mill working on overdrive. Why would somebody leave Christian Dior and its atelier and move to a brand built on discount underwear and cheap perfume? It didn’t make creative sense and it doesn't make business sense.
The days of buying back licenses, regaining control and taking a brand ‘upmarket’ with the help of a superstar designer are over, especially, if you have shareholders to please. Brands like Calvin Klein are built on volumes. If you want to hit the billions in sales in fashion it needs to be everywhere, quite literally: on the shelves of Boots and in the bargain bin at TK Maxx.
If Raf wants to do ‘real’ shows and make great fashion, that’s fine, but how that translates into the bread and butter product will be interesting. It may alienate its existing consumer while not replacing the sales in the difficult-to-please and fickle designer fashion market.
It must be remembered that minimalism is a hard sell. Even Prada is struggling. Justifying the price of a designer white shirt is difficult, today, especially with the rise of the high-street and brands like Uniqlo. The landscape has changed.
Calvin Klein’s brand pillars and DNA was always the image and not the product. The product was the afterthought.
The brand, probably, hit its peak around the mid-nineties. The time of CK One which took the pretension out of perfume, by adding a screw top, and a fluid, unisex advertising campaign featuring Kate Moss. Nobody bought the clothes. You couldn’t, even if you wanted to. The grey concrete John Pawson shops, Christy Turlington, Marky Mark’s six-pack, spaghetti-strapped minimalism, which looked so fresh, streamlined and cool, at the time, was all about selling pants and Unilever produced fragrance. This was the chapter of fashion history featuring jersey dresses in taupe or dove grey and the rise of the American mega brands such as Ralph, Tommy and Donna.
Calvin Klein was always the most forward and directional of all these brands and thus resonated further, especially in the UK. It was also the most visible with its Escape, Eternity and Obsession fragrance campaigns. This was the birth of ‘designer’ fashion and consumers wanted to buy into it at a price they could afford. It was a bit grungy, a bit street, yet still retained enough Americana to make it attractive. It was cool.
When fashion companies get as big as Calvin Klein they become conglomerates. These beasts of a business are difficult for any singular individual to have much input into. They roll on regardless of what was shown on the catwalk in New York or Milan and the fashion crowd turn up and clap just because the fragrance advertising is paying their wages.
I’m guessing Raf will want to work from Europe, probably Antwerp. He’ll probably show in Paris. (New York for the first season - *claps hands furiously*). The Americans will think he’s their great white hope, give him whatever he wants and haemorrhage money finding out that the tide went out on designer fashion.
So, he didn’t have the creative freedom at Dior that he wanted, and it’s a shame they didn’t give him more scope to make the brand his own and see what he could do with the shops and advertising etc., but, Calvin Klein is completely on the other side of that ‘designer’ scale.
Calvin Klein isn’t in the same category of recent revivals like Gucci, Valentino or Saint Laurent. These brands have a great retail network of the best stores on the best streets in the world. When they do something it is replicated in hundreds of shops, the world over, in very little time. This creates fashion. This creates the energy the fashion industry needs and means it actually gets into people's hands and onto their bodies. Calvin Klein would start from near zero on this front, even if every major department store took it, and it would take years to get even one store in every major city of the world.
Calvin Klein invented masstige before it was even a word. When Calvin Klein, himself, left they should have followed the Coach/Michael Kors route when they saw the ‘accessible’ luxury market growing, over a decade ago.
The fashion industry will do what it usually does, nod and smile while taking the money, but, whatever happens it’s going to be interesting.
Behind every great athlete there is a great trainer; passing on his experience and knowledge to the next generation of Olympians. To celebrate the Rio Olympics, TheChicGeek took to the playing field to train for that gold medal.
Always striving to be his best, TheChicGeek is, here, channeling 'retro sports teacher' in a fresh white tracksuit and 'Chariots of Fire' type vest top. An Olympic gold, like true style, takes commitment, dedication and training!
Credits - Trainers - Puma, White Tracksuit Top - Bjorn Borg, White Tracksuit Bottoms - Bjorn Borg, Socks - adidas, Watch - Maurice Lacroix, Vest Top - Iffley Road, Whistle - Le Coq Sportif, 'Omoressence' - Omorovicza, 'Urban Blue Detox Clay Mask' - Lab Series, 'City Block Purifying Cleansing Gel' - Clinique.
Shot by Robin Forster
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View the video below
See OLYMPIC GEEK 2
Men's style expert, The Chic Geek, talks about the latest health drink - tree (birch, maple & bamboo) water and the latest men's designer fragrances from Azzaro, Roberto Cavalli, Givenchy & Salvatore Ferragamo
The final straw was seeing a fox making off with my old pair of leather Birkenstocks and running down the garden. Clearly, the leather was the attraction, but I knew it was time for a new pair.
Birkenstock has introduced colour to their classic Arizona sandal by using EVA plastic: a rubberised plastic with a soft, comfortable finish.
This deep blue pair will look just as good, with or without socks, running down to the shops or off to the gym. The plastic makes this classic sandal feel more contemporary and younger, and, being plastic they’re a great price, can get wet and will definitely be of no interest to the local fox community.
Left & Below - Birkenstock Arizona Sandals - £27 from ASOS
TheChicGeek continued his journey north to the birthplace of Morrissey and Lowry - Salford Quays. Now, home to the BBC and ITV, these were the docks that supplied the world’s first industrial city.
Today, The Lowry theatre and gallery and the Imperial War Museum North are shiny centres of culture and the perfect backdrop for TheChicGeek’s latest OOTD.
TheChicGeek is rocking easy tourist chic, amongst the matchstick men, in a simple grey shirt and military green pleated trousers. Smart lace-up blue sandals, monogrammed belt and small backpack finishes this simple look. Bighead strikes again!
Credits - Shirt - Jigsaw Menswear - Trousers - River Island, Belt - Gucci, Shoes - Kurt Geiger, Bag - Mad Rabbit Kicking Tiger, Watch - Fossil Q Founder
With thanks to AC Hotels Salford Quays #ACHotels