Saturday, 26 March 2016 18:53

Hot List The Elasticated Shoe

COS white mens trainers sneakersAs simple as it gets. It's either modern or retro modern, but a simple, large elasticated strap is making this shoe style look fresh and contemporary. There's this white, trainer style, from COS, which looks like it just stepped off 2001: A Space Odyssey. It is one part nurse, one part 60s futurism. While this pair from Jimmy Choo's pre-fall 2016 collection, which I spied at their recent press day, is dressy enough for a tuxedo or minimal enough for any business suit. Whether black or white, the future is definitely thick and elasticated!

Left - COS Unisex Sneakers - £89

Below - Jimmy Choo - Prefall 2016

jimmy choo men's black shoes elastic

Monday, 21 March 2016 10:58

#OOTD 71 Peacock Geek 3/4

The Chic Geek orange menswear styleLooking as hot as the donuts! TheChicGeek is as bold as a tequila sunrise in this OOTD.

Taking his cue from the new romantic mood in menswear, TheChicGeek makes flower corsages and feathers the latest must-have menswear accessories when worn with bright silks, beautiful patterns and colours.

Unpinned with a sharply tailored jacket, let your imagine run wild and escape to a place where there is no limit to male display. Join the Peacock Revolution! 

Get involved #PeacockGeek

Credits - Jacket - French Connection Exclusive to Moss Bros, Coral Pin - Tateossian, Shell Shirt - Scotch & Soda, Floral Sweater - Scotch & Soda, Feather Necklace - River Island, Spectacles - Cazal, Watch - Storm London, Bracelet - Tateossian, Belt - Rokit, Trousers - Scotch & Soda, Trainers - Replay, Socks - Item M6, Extreme Blue Fragrance - Michael Kors, Body Defence Sunscreen - Zelens

Shot by Robin Forster on OlympusPEN

Check out more images and the video below

Make your own Gucci-style corsage here

male corsage gucci the chic geekgucci menswear 2016 the chic geek ootd menswearstorm london watch ootd style menswearreplay trainers flamingo trousers ootdthe chic geek style icon menswear bloggers ukpeacock geek flatlay ootd menswear 2016

Saturday, 19 March 2016 15:15

WIN £250 to spend at Tom Cridland

Clothes that last? Now, that is a novel idea! To celebrate the launch of his new ’30 Year Jacket’ Tom Cridland is giving one lucky ChicGeek reader £250 to spend online.

The 30 Year Jacket is handmade from Italian wool and cotton. Eleven exclusive features include reinforced elbow and shoulder seams and military grade buttons. By guaranteeing it to last for three decades, Tom Cridland are trying to encourage people to think about how they consume fashion and be less disposable.

Tom Cridland founded his brand at the age of 23 with a £6,000 government start-up loan. The brand is now turning over £500,000 and has been worn by the likes of Daniel Craig, Rod Stewart, Ben Stiller, Frankie Valli, Hugh Grant, Stephen Fry, Brandon Flowers, Robbie Williams, Stephen Merchant, Toby Hungtinton-Whiteley, the Elton John Band, Nile Rodgers and Jeremy Piven. As well as the new 30 Year Jacket, Tom makes T-shirts, sweatshirts and trousers.

Tom Cridland

CLOSING DATE: 27th April 2016 at 11.59pm - Winner(s) will be informed by email!

SORRY! This competition has now closed...

Wednesday, 16 March 2016 17:40

Buyer's Guide SS16 Hervia

Oscar Pinto Hervia of

them browne sunglasses“One of our favourite brands for this season is Thom Browne. The collection consists of spring / summer staples such as these walnut fold-up glasses that offer 100% protection and are handmade in Japan”.

Left - Thom Browne - Sunglasses - £665

“With prominent military references on the catwalks this season we think these Rick Owens hi-tops are a must have for spring. With an incredible leather finish and the on-trend khaki colour these boots are the perfect wardrobe update right now”.

Below - Rick Owens - Hi-Tops - £726

rick owens hi tops hervia the chic geek

raf simons man jumper hernia the chic geek“As the innovator of minimalism Raf Simons designs deliver great quality and style every time. This isolated Stevie Print crew jumper, especially, is a piece that is sure to make waves this season”.

Left - Raf Simons - Crew Jumper - £380









“Another timeless piece that will get you through both spring and summer is this Rick Owens Bomber Jacket. We are big fans of Rick Owens here at Hervia and so this dark dust leather bomber is definitely one of our top picks. With pockets playing a massive role in the season ahead we believe this bomber marries style and substance”.

Below - Rick Owens - Bomber Jacket - £1666

rick owens bomber jacket hervia  buyer's guide

rick owens cargo trousers the chic geek“With utility influences throughout the SS16 range, Rick Owens offers a variety of easy-to-wear pieces that bring high style and practicality as well. These grey oversized Cargo Crop pants are comfortable and effortless to wear, but will still ensure you are on trend this season”.

Left - Rick Owens - Cargo Trousers - £330


Tuesday, 15 March 2016 11:06

#OOTD 70 Peacock Geek 2/4

ootd menswear style geek chic gucci eccentricJoining the Peacock Revolution, the explosion in colourful menswear during the late 1960s, TheChicGeek brings the look up-to-date with a mixture of things you may already have in your wardrobe and a few accessories.

TheChicGeek says, "Don't be afraid of colour. Put strong colour with more strong colour. It's all about balance. Add a few accessories and you're ready for Woodstock 2016!"

Shot by Robin Forster on Olympus PEN

Get involved #PeacockGeek

Credits - Jacket - Moss Bros, Necklace - River Island, Shirt - Moss Bros, Collarless Shirt - Scotch & Soda, Parka - Scotch & Soda, Watch - Storm London, Socks - Item m6, Sliders - adidas at ASOS, Spectacles - Salvatore Ferragamo, Bracelet - Tateossian, Pyjama Trousers - Derek Rose, Blue Fragrance - Cedro di Taormina Acqua Di Parma, Dark Fragrance - Stone Replay, Daily Defence - Zelens, Beard Wash - The Great British Grooming Co.

More images & video below

Want to join the Peacock Revolution, but on a budget? TheChicGeek shows you how here

the chic geek style icon menswearmenswear style chic geek peacock geekstorm london watch menswear the chic geekstyle icon the chic geek peacock geek fashionmenswear flatlay style the chic geek spring 2016

Friday, 11 March 2016 00:39

London Shopping Trip

where to go shopping in london guide turnbull & asserDear Geek, I'm a regular on the site, finally making it over to London for a quick 24h shopping spree. Which are the go to shops I can’t miss out on? Thanks G

Hi G,

It does depend on what you're into, but I always think you want to buy and see things you can't get anywhere else. There's an umbrella shop called James Smith & Sons at the end of Oxford Street - New Oxford Street which hasn't changed from Victorian times. Nothing says London like a quality, British-made umbrella.

I would also recommend the traditional area of St. James for very London items such as shirts and pyjamas from people like Turnbull & Asser New & Lingwood and also hats from Lock & Co.

Another must stop is the Anderson & Sheppard Haberdashery, it sells everything an English gent would need – trousers, knitwear, shirts, accessories with the majority of items Made in Britain.

Hope this helps.

The Geek

If you would like to ask TheChicGeek a style/grooming question – e-mail him at This email address is being protected from spambots. You need JavaScript enabled to view it.

Tuesday, 08 March 2016 14:09

Label To Know English Utopia

english utopia tweed jacketThe English countryside has a timeless quality reflected in the garments designed for it. While practical, many of these, most notably jackets, have become fashion items and are worn all over the world, in both the countryside and urban places, yet still grounded in our green and pleasant land.

Left - The quilted Prufrock Tweed Country Coat - £425 

The British wax jacket is the one the majority of people think of and never shows any sign of waning from popularity. I was recently introduced to the British outdoor brand, English Utopia. Concentrating on wax and tweed country jackets, it has grown over the last couple of years through its attention to detail and British made jackets.

English Utopia currently turns over £650k per annum and has doubled in size every year since its launch in 2013. The label launched in Europe first, via a network of sales agents, and in the US in 2014. The UK launch commenced in 2015 and the label now employs 6 members of staff.

The wax cotton and quilted garments are entirely made in the UK. English Utopia only uses one UK factory, one that Gary - the founder - has had a manufacturing relationship with for over 20 years. All of the woollen garments are made in Lithuania in a family run factory that’s Scottish owned. This particular factory is a specialist at combining natural fibre garment manufacturing with technical /performance expertise.

Founder, Gary Newbold, ‘the Leicester lad’, as he calls himself, is a self-taught designer who left school with ‘nowt’. Long before Wiggins and co captured the cycling zeitgeist, Gary represented team GB becoming a pro cyclist at the age of 18. He competed in sportives including the legendary Milk Race Tour of Britain and lived in France for eight years.

Upon hanging up his wheels at the age of 28, he dabbled in a bit of pattern cutting and in put himself through night school to secure a place at York University. He honed his freelance design talents before landing the top creative job at Barbour in 2000.

Gary has steered the creative vision for renowned heritage brands including Farlows of Pall Mall, and Kneissl (the world’s oldest Ski brand) where in 2009 he was appointment Head of Design. In 2001 he joined John Partridge, where he helped resurrect the label, a perennial favourite of HRH The Prince of Wales.

Gary Newbold English UtopiaHe still cycles 25 miles to work, though these days he’s swapped Lycra for English Utopia waxed cotton.

The English Utopia name is an amalgamation of his two passions. Firstly, his love of what it means to enjoy the English landscape – from the Cotswolds to Cornwall and Glastonbury to Glyndebourne – English Utopia is a brand firmly rooted in the countryside.  Secondly as a designer, the initial vision for a collection is often distorted during the production and marketing process. This ‘utopia’, the original sentiment behind a creation, is something he does his utmost to preserve.

The balloon logo was inspired by seeing them in the summer months air balloons taking off from York races, near his studio. But in addition to this beautiful spectacle, for Gary the balloon symbolises creative freedom. In an age of corporate restraint where there isn’t a place for the unmeasurable, allowing ideas the space ‘see where they go’ is a precious thing.

The company is based in the Yorkshire town of Harrogate and draws inspiration in its designs from the surrounding countryside. 

Right - Gary Newbold

Monday, 07 March 2016 16:38

How To Do Flower Power SS16

jared leto gucci oscars corsageThis isn't flower-power in the traditional hippie sense. This is flower-power in the Jared-Leto-at-the-Oscars way. Oversized corsages worn with confidence and a modern masculinity. We've got the all new singing and dancing Gucci to thank for these floral flourishes. For SS16, things are bold and colourful. These are perfect for something different for a prom or an evening wear look. Wear where a bow-tie or neck tie would be, or add in your button hole. Who said menswear wasn't fun?!

Left - Jared Leto in Gucci at the 2016 Oscars

gucci ss 16 advertising peacock male

Left - The peacock male, Gucci's SS16 advertising campaign

Below - The corsage on the Gucci SS16 catwalk

gucci corsage menswear to make one

chic geek mens flower corsage











How to make your own flower-power corsage:

1. Look for a large silk headed flower. I found some good ones in the local pound shop. Go for a dark colour, if you want masculine, or bright, fuchsia pink, if you really want to stand out.

2. Use pliers to snip off the flower head from the wire stem.

3. Find a piece of ribbon, long enough to tie around your neck. Use a ribbon from a carrier bag, if you can find one, or buy a small length.

4. Snip, using a pair of scissors, a small hole in the middle of the ribbon.

5. Push the stem of the flower through and, using a glue gun, generously secure the end to the ribbon.

Voila! You're red carpet ready!

Left - One TheChicGeek made earlier!


dunhill flower corsage s16dunhill menswear floral top hatSee how TheChicGeek styles his here

Left - dunhill SS16

bally flower corsage menswear s16 the chic geekRight - Bally SS16


Newly launched, The Great British Grooming Co. aims to fulfil all our hirsute needs with their full range of beard focussed grooming products.

Designed to be at the very core of the modern man’s grooming regime, The Great British Grooming Co. is a capsule beard grooming collection blended with the hydrating, nourishing and skin boosting properties of argan oil. Promising to take beards from grizzly to groomed in minutes, products include Beard Balm, Beard Thickening Serum, Beard Wash and Beard Oil.

The Great British Grooming Co

CLOSING DATE: 15th April 2016 at 11.59pm - Winner(s) will be informed by email!

Sorry! This competition has now closed...

Monday, 07 March 2016 13:11

#OOTD 69 Peacock Geek 1/4

Peacock geek gucci david bowie ootd ss16One part David Bowie, one part Alessandro Michele's Gucci, Peacock Geek is the new expression in menswear. Exotic, flamboyant, colourful: it's a whole geek world of adjectives.

It references the past while looking boldly to the future. Be brave, more is definitely more. 

It's time to experiment. Get involved #PeacockGeek

Credits - Jacket - Moss Bros, Earring (Used as brooch) - River Island, Shirt - Moss Bros, T-Shirt - ASOS, Bomber Jacket - Scotch & Soda, Watch - Maurice Lacroix, Socks - Item m6, Sandals - Jones Bootmaker, Sunglasses - Sunday Somewhere, Cummerbund - Liberty of London fabric, Beard Balm - The Great British Grooming Co., MAX LS Power V Lifting Lotion - Lab Series

More images belowmale corsage gucci the chic geekcorsage gucci david bowie style geekthe chic geek ootd peacock male jones bootmaker sandals style menswearthe chic geek style icon blogger ukflatlay menswear peacock geek