Young men are officially the biggest consumers of footwear in the UK. Move over Carrie Bradshaw, or is that reference way too old when you consider many of these 16-24 year old men weren’t even born when she started shopping for her Manolos.
According to the latest research from Mintel on footwear retailing, 95% of British males aged 16-24 bought shoes last year, making them Britain’s number one footwear buyers.
There’s been a revolution in men buying shoes and while women (86%) are still more likely to purchase footwear than men (78%), females aged 16-24 (10%) are twice as likely to have not purchased footwear in the last year compared to their male counterparts (5%), as the continuation of the casual and ‘athleisure’ trends drive men’s footwear sales.
Male shoe addicts are fast catching up on women. Men’s footwear accounted for 37% of all footwear sales in 2017, up from 34% in 2015. Valued at £4.38 billion in 2017, sales of men’s shoes increased an impressive 31% between 2015 and 2017. In comparison, sales of women’s shoes grew by only 10% over the same period to reach £5.48 billion in 2017.
“Men’s footwear, particularly among younger age groups, is really fuelling growth in the footwear sector.” says Chana Baram, Retail Analyst at Mintel. “In fact, our research shows that men aged 16-24 are more likely to be swayed by big brand names than women of the same age.” says Baram. “With trainers such a popular category for men as a whole, young men in particular are likely to respond positively to advertising campaigns by the big sports brands that feature their favourite male sports personalities.” she says.
This footwear sales growth is being fuelled by trainers, trainers and more trainers. Casual shoes and trainers are now the most popular shoe styles purchased by men.
“These are not just essential buys, but, got-to-have-it buys,” says Richard Wharton, footwear veteran and founder of Office & Offspring. “It’s all about the latest sneaker, there are millions version of that: the luxe trend, the Balenciaga Triple S, Off-White, Converse or Vans or whatever.” says Wharton. “These young guys have never worn formal shoes or been forced into wearing them at school. They buy what they want,” he says.
“Sneaker culture has really grown, from being a niche market to having mass appeal,” says Pamela Dunn, Senior Buyer, Schuh. “The rise of exclusive collabs and hard-to-get releases from brands like Nike/Adidas has fuelled the sneaker market.” she says.
In our age of sportswear and dress-down, our footwear choices have mirrored this and what was once unacceptable in certain social situations has now become mainstream and mass. Comfort is key.
“In modern offices nobody wears any other formal attire anymore so it’s acceptable to wear sneakers,” says Wharton. “Hype’s there. Before you didn’t have trainers for different occasions,” says Wharton. “Where you had that in formal wear, you, now, have that in sneakers: all black sneaker for work, weekend, something casual, or a club, maybe Dior or Louboutin,” he says.
The trainer market has grown to such as size that there is now multiple categories within this market and men are buying a full wardrobe of trainers for every social occasion. Designer brands have piled into this market seeing big margins and huge volumes. But what are these guys buying into?
“Big brands at a more mass market level like Nike/Adidas or more top level brands include Off-White / Gucci / LV etc.” says Dunn.
“It’s so broad. They are buying high-end street couture to basic Vans or Converse,” says Wharton. “Nike rules with guys buy into their new technology. There are huge queues waiting for the next thing and Nike limit it, so they drip feed it in.” he says.
Boys are buying brands and this may go someway to explain the latest movements within the men’s footwear market. Ted Baker recently bought back its shoe license for £21 million. The fashion brand bought ‘No Ordinary Shoes’, the worldwide licensee, from the Pentland Group. “This is an exciting opportunity to drive further growth in our footwear business by leveraging our global footprint and infrastructure, in line with our strategy to further develop Ted Baker as a global lifestyle brand,” said Ted Baker founder Ray Kelvin.
As Pentland lost Ted Baker, it appointed Marc Hare as the new ‘Product Director of the Lacoste Footwear Joint Venture’. He will be leading the new ‘Mainline’ and ‘Future Concepts’ product teams and working with Lacoste JV CEO, Gianni Georgiades, to support the company's vision for the brand. Marc Hare is known for his luxury evening styles and his, now, defunct Mr Hare footwear label. It’ll be interesting to see whether Pentland want to grow Lacoste further out from its sporty origins or use Hare’s skill by giving those sports shoes an elevation to compete within the luxury sneaker market.
What these brands see is growth, but is there further room for expansion or is the market becoming saturated?
“I think males will increasingly buy into footwear in the future, but the market will change,” says Dunn. “I think exclusive products may become less desirable, but brands that are big now will become even more dominant e.g. nike/adidas.” she says.
“It depends when it becomes saturation point,” says Wharton. “So many people want comfort that looks cool and there are multiple sub-genres such as Japanese sneakers, and Palace/Supreme collabs,” he says.
While the sports brands continue to offer newness, limit 'exclusive' product and raid their archives for classic styles, the trainer market seems healthy and will sustain the desire of men to keep adding to their collections. But, this rise of young men becoming the largest consumers of footwear is skewed towards one category and it will be interesting to see how the footwear industry gets this entire generation off their sport wears addiction and into a pair of leather lace-ups.
I’ve never been to Palm Springs. I’ve never been to a Mr Turk store or bought anything from the brand, but I was a fan from afar, always hoping that eventually he would, or a store would, pick up on the brand and bring it over it here.
Left - True ChicGeek, Mr Turk, aka Jonathan Skow
Unfortunately, Mr Turk, aka Jonathan Skow, died on Saturday aged 55 after suffering a spinal cord injury in Hawaii over Labor Day weekend while in the ocean bodysurfing. The husband of L.A. designer Trina Turk, he was known for his colourfully patterned swimwear and patterned suits. It was a contemporary version of Lilly Pulitzer with all the camp and playfulness of mid-century design.
Skow was also a photographer and captured the brand perfectly for the Instagram age with its scantily glad models and bright colours.
A Seattle native, he and his wife purchased the 1936 Art Deco house known as the "Ship of the Desert” in Palm Springs and painstakingly restored it, sparking a revival in the once-fabled desert playground of the stars.
Skow and Turk met as students at the University of Washington in a textile science class and came to Los Angeles in 1985. He was a fashion stylist for 12 years before a career as a fashion and advertising photographer. In 2008, Skow began to devote all of his time to their apparel company and created Mr Turk.
This is menswear as sunshine and shows warm weather clothes can be stylish and put together. As men have become braver and bolder in their choices, Mr Turk perfectly charted this rise over the last 10 years.
While Trina may continue with Mr Turk, like any brand when it loses its founder and main creative driving force, it’s never usually the same or as good.
Right - Menswear to make you want to go on holiday
Left - Mr Turk x Jonathan Adler collab.
Below - This blazer is timeless Palm Springs style
Hollywood’s golden boy, and probably one of the coolest actors of the moment, Timothée Chalamet, is currently on his press junket for the new film ‘Beautiful Boy’. When you’re this in demand you can have your pick of the newest and best clothes, so it’s always interesting what they choose.
He’s quoted as saying, “I can wear cool clothes from some of the nicest designers in the world. [So why] am I going to pay someone to figure out what I should be wearing?”
True, Tim, but sometimes you need somebody to help with the logistics and the ringing around, oh, and the returns!
This beautiful boy has got a lot to learn, but looking at him, he’s doing a pretty good job at stylising himself and is the perfect leggy shape for designer clothes.
Be inspired by Timothée in Call Me By Your Name - here
Left - Louis Vuitton SS19
Right - Alexander McQueen AW18
Below - Saint Laurent AW18
Some of the best shirts in the UK, scrap that, the world, Turnbull & Asser has just upped this year’s evening wear ante, added a full injection of Tom Jones swagger and jumped on the silk shirt trend - See more here - to produce this ruffled masterpiece.
Produced in a limited number, the shirts are individually hand-made in Turnbull & Asser’s own Gloucester shirt factory by their highly-skilled craftspeople.
Left & Below - Turnbull & Asser - Tailored Fit Cream Silk Ruffle Front Evening Shirt With T&A Collar & Double Cuffs - £425
Bill Cunningham’s first love was fashion, but the Big Apple came a close second. He left Boston for New York aged nineteen, losing his family’s support, but enjoying the infinite luxury of freedom. Living on a scoop of Ovaltine a day, he would run down to Fifth Avenue to feed on the spectacular sights of the window displays – then run back to his tiny studio to work all night.
Working as ‘William J’ - to spare his parents’ blushes - Bill became one of the most celebrated hat designers of the 1950s, his hats were featured in Vogue and Harper's Bazaar and worn by Marilyn Monroe and Jacqueline Kennedy. Bill’s mission was to bring happiness by making beautiful things – even if it meant pawning his bike to fund fancy-dress outfits for all his friends.
When women stopped wearing hats and his business was forced to close, Bill worked as a fashion journalist, touring the couture houses of Europe. But New York remained his home, and it was as a street photographer of the fashions of the city that he became well known, in a job that would last almost forty years.
Fashion Climbing is the enchanting memoir he left behind. Found after passing away in June 2016 aged 87, it captures the madcap times of his early career and the fashion scene of the mid-century. Written with the spark and wit of Holly Golightly, and brimming over with Bill’s infectious joy for life, it is a gift to all who seek beauty, whatever our style or status.
Left - Fashion Climbing - Bill Cunningham - £16.99
TheChicGeek says, “We don’t have the same affection for Bill on this side of the pond as the Americans, but we know him from the 2010 documentary ‘Bill Cunningham New York’, charting his life as a street style photographer for The New York Times. (I probably need to watch this again soon).
One thing to point out about this autobiography is, it doesn’t touch on his later life as a photographer. It focuses only on his early years, moving from a hat designer to fashion journalist and ends in the late 1960s.
Bill leaves his conservative Irish catholic family in Boston, who tried to curtail his creativity, via a job at department store Bonwit’s and on to New York. Bill finds himself making hats and using his imagination during the heyday of Dior’s ‘New Look’ and America’s obsession with following Paris’ lead.
Bill takes us back to a time when people applauded at fashion shows and not the one handed clap while social media-ing you get today. As delicate a bird as one of his favourite feathered creations, Cunningham projects himself as an outsider purely driven by the love of fashion. He’s exasperated by the social climbing and the following of fashion of women during this part of the 20th century.
This is America at the height of its power. Post war and the golden age of the American dream, this autobiography works through the decades when America peaked and was a powerhouse of fashion consumption and was its biggest patron. Bill must surely be the only man to combine time in the American army while sitting frow at Parisian couture houses.
This is a fun read, and, while it feels exaggerated, it is endearing and is an amusing look at America trying to find its fashion feet. Bill isn’t particularly modest though and wants to continually remind you how individual and original he is. At one point he proclaims he’s ten years ahead of fashion and how nobody gets him. Nobody wants to be ten years ahead of fashion, plus you’d think somebody would have moved into something other than hats faster if you were so ahead of your time.
The hat business dries up and he starts to use his expertise documenting the latest fashion shows and writing fashion articles for WWD. He certainly doesn't have many positive things to say about the fashion press and notes how badly dressed they mostly are.
The book charts his struggle, particularly financially, but you get a feeling his family have more money than he lets on and his uncle sounds very wealthy.
What’s interesting in the book is how things are so different, yet the same. His talk of fashion shows isn’t far off of the circus today. But, fashion has changed and that breathless wait for the next creation from a chosen designer doesn’t ring true anymore. We look, yes, but they no longer have the power with people following sheep-like.
For many, at this time, fashion is a vehicle for social standing, climbing and showing their wealth and his eyerolling at those who just use clothes for these purposes isn’t disguised. He wants them to just enjoy it for what it is, but, you can only do this if you understand fashion, and very few people truly do.
This is the Mad Men New York of parties in hotel ballrooms, social gatherings and peacocking. This is America at its most formal, yet still shows how conservative they are and yet with all the money. They would never buy anything that original or daring and that still rings true today.
This is a lite and inspiring read for anybody who gets excited about vintage fashion, women with cinched in waists and full skirts, Parisian fashion salons of the 1950s and bouji New York beach resorts."
Read more ChicGeek Fashion Book Reviews here
TheChicGeek says, “Tommy Hilfiger has really carved out that niche of affordable designer. Once they realised that they weren’t a true ‘designer’ brand and just stuck to making distinctive and fun clothes, they seem to have flown.
This is the latest incarnation of the classic Tommy fragrance which was released in the 1990s. Now is a woody and spicy fragrance with bergamot and mandarin notes and geranium, ginger, cardamom and warm wood.
This is fresh and easy, and at, £35, it’s also cheap. It’s sort of fragrance as an everyday body product and that's how you should use it. What I would say is, if you don’t go to the upper price level for fragrance, I would ignore the mid range - anything £50-£70 - and come down to something like this. It’s basically the same thing, and, here, you’re not paying over the odds for the same thing.”
Left - Tommy Now - 100ml - £35
TheChicGeek says, “You’ve probably seen this brand before. This is L’Oréal relaunching the men’s grooming brand, Baxter of California, back into Europe. Established in 1965, it is one of the oldest men’s grooming brands and was acquired by the huge beauty conglomerate, L’Oréal, in 2012. (They’ve been hoovering up a lot of brands over the last few years).
The thing I remember most about Baxter of California was the metal tubes. It gave them a retro and quality feel. These are now gone, though the packaging looks similar and I still like it. I don’t actually remember the products themselves.
Left - Some of the vast Baxter of California range
It’s a big range, but feels reliable. I tried the Oil Free Moisturiser, which I really liked and they also do an SPF option which is great. The Citrus & Herbal-Musk Deodorant, is an alcohol and Aluminum-free stick sensitive skin. I also tried a not very memorable body wash, and, the deep cleansing, black bar of soap. These could both do with a stronger and more longer lasting quality fragrance especially at these prices. Men expect and desire this, now, especially when paying a premium.
The pricing is relatively high, with similar prices to that other L’Oréal brand, Kiehl’s.
It’s simple and easy to understand, which is good, but I’d like to see more of its background and history in its products. Where’s my California sun? Which ones are new? Which ones are your heroes? This brand would be perfect to tap the outdoor/active feel that grooming should be heading in.
If I was going to pinpoint one standout product, then it's the Oil Free Moisturiser.
I’d rather buy this than L’Oréal’s new men’s brand, House 99. Read why here
Right - Everybody loves sunshine - Baxter of California needs to push more of its heritage. Or make some up?!
I spotted this coat on the Gucci catwalk in February. It is the type of coat people bought in the 1950s and 1960s and came with a matching hat, usually a Baker Boy style. It's the same coat grannies were wearing 40 years later and has that vintage feel that I'm always looking for.
Looking like a walking pub carpet or wallpaper is the look for AW18. Even though it's fairly loud, you could pretty much wear this coat with anything and it would take centre stage while making it look like you'd pilfered your grandmother's wardrobe. You'd probably have to sell her to pay for it anyway!
Left & Below - Gucci - GG Diamond Wool Coat - £2660
See more picks from TheChicGeek's Milan Scrapbook here
Jo Malone has teamed up with Savile Row tailors, Huntsman to release 4 fragrances aimed at men. They are: Amber & Patchouli, Assam & Grapefruit, Birch & Black Pepper and Whisky & Cedarwood.
TheChicGeek says, “The first thing to point out is that none of these fragrances are new. They were all part of Jo Malone’s limited summer editions over the last few years - see more here - As many of those probably passed guys by, they’ve brought back these four.
Huntsman is one of Savile Row’s most famously expensive tailors, but doesn’t have the design identity to play around with, so I think they’ve done really well just replicating the gold huntsman lettering on the front window onto the bottle. Simple yet classy.
They could have gone all silly prices with this, but I’m glad they’ve kept it in line with the rest of the Jo Malone brand. My favourites are Assam & Grapefruit, which gives you that yummy and zesty Earl Grey aroma and Birch & Black Pepper, which is the simple punchy notes of smokey birch tar and spicy black pepper. The Amber is fairly forgettable and the Whisky one just isn’t boozy enough for us boys. Cheers!”
Available at Jo Malone London Boutiques and at Huntsman Savile Row - 100ml - £120 each
While the dust continues to settle on the hoo-ha regarding Burberry burning product - who have, miraculously, stopped burning product, BTW - the whole thing is a reminder of how brands deal with waste and what they should do with it.
Brands don’t want waste. Waste costs money. It also takes time and energy to get rid of it. Waste is a sign of over ordering, and being left with a mountain of stock to dispose of. This is basically what sales are: the motivation to shift unsold stock, shoving it all out the door hoping to make some form of profit, or, at worst, cover its costs.
In an ideal world, they’d be zero waste. What if brands only made exactly what they needed? No more sales, no more outlets, no more burning. Welcome to the future.
Janice Wang, Founder & CEO of Alvanon, a fashion tech business specialising in helping brands with fit and reducing returns, says, “Our industry is blighted by oversupply. Some 60 percent of the garments we supply are sold at discount, which means we are making too much of the wrong thing.”
Left - The Sewbots are coming
Sales and discounts are hurting retailers. Not only does it negatively affect profits and margins, it also has created an environment where consumers are hooked on discounts and never want to pay full price. It’s a race to the bottom for many retailers and this is putting many out of business. At the beginning of this year, H&M announced it had a $4.3 billion pile of unsold stock. What do you do with it?
“Sales are bad for brands and retailers because they reduce margin and damage a brand's credibility. It makes people question whether products are worth the price they have paid for them.” says Petah Marian, Senior Editor, WGSN INSIGHT.
Fashion retailers are always pushing for efficiencies, but there’s a disconnect, currently, between the speed of ordering and the making to order window which many consumers will not tolerate.
“To become competitive, fashion retailers and brands need to embrace new production strategies and technologies, such as data and intelligence, robotics and digitalisation, to use customer data to provide tailored, on-demand items.” says Wang.
“A responsive supply chain enables brands to react quickly to consumer demands and changing trends. The vision is to reduce lead times from months to weeks to days or hours.” says Wang. “Consumers today live in a constantly changing world. This shapes their behaviour and expectations. They demand newness and immediacy without compromise.” she says.
Marian says, “It means less wastage of resources and also the possibility of personalising items for an individual consumer. Less wastage means a more sustainable supply chain, and people value things more when they have participated in their creation.”
Fashion is currently stuck in the past. Buyers have to guess what people will buy and in which sizes, many months in advance. It’s guesswork, and, while they have got faster and more efficient, there is huge margins for error and then you’re left dealing with your mistakes. On the other hand, you could also not make enough of something popular: missing out on full-price sales and leaving disappointed customers.
Right - The type of robots soon to be making your clothes
“Regional and localised sourcing allows retailers to be more responsive to actual customer buying behaviour.” says Wang. “Styles can even be adapted in-season and delivered to stores while consumers still want to buy them. And, at the end of the day, smaller runs of garments that sell at full-price are better than cheaper cost volume runs of garments that have to be sold at discount.” she says.
How many retailers blame the weather for having the wrong product at the wrong time when publishing their financial results? It’s also really bad for the environment.
“Eventually technology will allow us to go from producing things by the millions to producing them by the ones. Everyone is talking about customisation and there’s no doubt that will eventually happen.” says Wang. “It’s the most efficient and sustainable way of manufacturing.” she says.
“You used to go to the tailor and they would make one item for you.” says Wang. “I can visualise that you will customise one unit to order. Bespoke, customised, perfectly fitting items made just for you and only when you order them – it sounds just like a Savile Row offering, only this time it will be purchased from your smartphone.”
Fashion businesses are looking at making items ‘on-demand’, but to make these cost effective and fast we’re going to need automation. Amazon has just patented an ‘on demand’ system: making the clothes once an order has been placed, not before.
It will be robots or ‘Sewbots’, situated closer to home, which will, eventually, be making our clothes. SoftWear Automation, based in Atlanta, introduced ‘Lowry’ in 2015, a sewing robot that uses machine vision to spot and adjust to distortions in the fabric. Though initially only able to make simple products, such as bath mats, the technology is now advanced enough to make whole T-shirts and much of a pair of jeans. According to the company, it also does it far faster than a human sewing line.
SoftWear Automation’s big selling point is that one of its robotic sewing lines can replace a conventional line of 10 workers and produce about 1,142 T-shirts in an eight-hour period, compared to just 669 for the human sewing line. The robot, working under the guidance of a single human handler, can make as many shirts per hour as about 17 humans.
“Retailers will push for this when it becomes cheaper to manufacture products using robots than using offshore labour.” says Marian.
Retailers, factory owners and brands will make huge savings. It will also mean things can be made closer to home so left time and expense in travel. They’ll be no more sweatshops and the robots can run 24/7.
Currently, brands are starting to explore this new idea, but it’s still quite niche and can be more expensive. Under Armour has its new Lighthouse Project, Nike has a new partnership with Apollo Global Management and Adidas' Speed factory.
Adidas currently has a ‘Speedfactory’ in both Germany and Atlanta. The factory is completely automated, and designed to be able to speedily produce limited runs of customisable product or replenish the hottest product selling quickly during the same season. Adidas said it can get shoes to market three times faster in a Speedfactory than with traditional means and hopes the two factories can produce one million pairs of shoes a year by 2020. Adidas will continue to experiment with the Speedfactories, adding new technology and more automated processes to get to a goal of 50% of shoes made by with 'speedier' methods.
This is the future. The future will be shops as showrooms, where you order the item in your specific size and then an automated robot, closer to home, will be able to manufacturer it within an acceptable window of time. Just imagine, something will never sell out. They’ll always have your size. Your better size even. You’ll be able to order something to fit perfectly.
The brands or shops that will thrive will be those with the best ideas or styles. Consumers will be able to customise, within reason, and brands will no longer have to hold vast inventory which ties up capital and kills cashflow. Sales will be a thing of the past and the waste and environmental pollution will be reduced hugely. Clothes could also become cheaper as the labour costs are reduced.
This fashion automation is part of the forthcoming ‘Fourth Industrial Revolution’. It will revolutionise what we buy and how we look. The machines are definitely coming because the industry wants it.
Read more ChicGeek Comment pieces here