Wednesday, 15 July 2020 13:09

Label To Know Reyn Spooner

Label to know menswear Reyn Spooner Hawaiian Shirt holidayHawaii is the spiritual home of the tropical floral shirt, so, say ‘Aloha’ to Reyn Spooner. 

Reynolds (Reyn) McCullough returned home to Catalina Island, California after serving in WWII. He was inspired to explore his natural connection to that easygoing Cali style, at first as a shop clerk at the local men’s shop, then as the owner of Reyn’s Men’s Wear, soon running six popular stores across the state.

Meanwhile, in 1956, Ruth Spooner had opened Spooner's of Waikiki and quickly built a reputation in Hawaii for manufacturing quality surf trunks working with just one sewing machine.

When Reyn opened his first shop in Honolulu, he didn’t sell Aloha shirts. The shirts being produced at the time just didn’t meet Reyn and Ruth’s standards for style and construction, and it wasn’t until after a local surfer showed Reyn an inside-out sewing method championed by locals, that the dream took shape.

Left - Deep Sea Jive Tailored Buttonfront - Black Onyx - £130

Label to know menswear Reyn Spooner Hawaiian Shirt holiday

In 1962, McCullough teamed up with Ruth Spooner to ensure consistent quality and decided to merge the two company names to create Reyn Spooner in Honolulu. He then set up four sewing machines in the basement of his Ala Moana store to create ‘Aloha Apparel’.

Developed by founder, Reyn McCullough, Spooner KlothTM is a unique woven cloth made of cotton and spun poly that’s amazingly durable, wrinkly-free and breathable.

Reyn Spooner is now owned by ‘Aloha Brands’, representing a group of investors, led by Charlie Baxter and Dave Abrams.

The brand is available at Liberty of London and The Hip Store.

Right - Kainapu Rayon Camp Shirt - Crocodile - £160

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