Wednesday, 05 August 2020 10:45

ChicGeek Comment The Future of FOMO

between jomo and fomo and the new social anxiety the chic geek expert commentHas the fear truly gone when there is nothing to miss out on? The anxiety inducing reason to exist for FOMO, or the fear of missing out, disappeared thanks to COVID 19. Poof! 

In lockdown, nobody was doing anything, going anyway or seeing anything that you need worry yourself about missing out on. What a relief! *exhales* It was a great leveller.

Fashion has been one of the main pushers of FOMO. Hinged on social media, the fulcrum was this idea that everybody was having a better time than you and you needed all this stuff to go with it. The positive side of it suited marketers.

FOMO was the reason you often left the house, the reason you justified needing something that you really didn’t and then pushing the continued momentum on of FOMOing others through your social media channels. LOOK AT ME...

COVID 19 has been one giant reset button, and while people will document their lives, which inevitably will induce some type of FOMO, it won’t have the intensity or the choreography as before. The obsessions with far flung places and life filters was waning anyway. Influencers all looked the same and seemed to do the same things. “I shop therefore I am” became very different when all you were allowed to buy was food and medicine.

I don’t buy into this idea that the world will be radically different. The world is elastic and will spring back into some shape that was recognisable from before. What has changed drastically is the economy. This will be the catalyst. A great recession that will take years to get over and, when out the other side, things will look different. It will be crass to be too show-offish, too material, too extravagant, too pricey - will we see designer logos minimised? - in lean times. It will bookend the 21st century’s teen decade and be a full stop to the look-what-I’ve-got culture which dominated much of the past decade.

It’s the art equivalent of installing escalators into museums and turning them into shopping centres. It was such a visual decade with nothing to be repeated. Disposable. The luxury brands will morph, like they always do, and ones who can repackage this new environment will profit, again, like always. This isn’t wishful thinking, like less pollution and people thinking greener about what they buy, it is a reaction to an action, which, when many people will be unemployed or struggling to make ends meet, FOMO is the last thing they'll need in their lives. This digital window will look dated and tease-like to many. It will be a turnoff.

FOMO is often seen as a fun positive, like seeing what your friends are doing etc., humans are naturally nosy, and used in advertising as a trendy term, but it’s a fine line and this anxiety, "a desire to stay continually connected with what others are doing”, - defined by Wikipedia - can spiral into pressure and a feeling of inadequacy. It was fast and people’s lives have slowed. Money was often the cause of things speeding up. People have appreciated more time and witnessed the little things in nature during these past few months like they’ve never had time to do in recent memory. 

Life was a reason to generate ‘content’ before and this content overload just kept getting more demanding. Images can go back to being memories and records rather than a competitive hustle. We had JOMO, joy of missing out, before, as a reaction to FOMO, but I think we’ll be happy sitting somewhere between the two.

Wednesday, 05 August 2020 09:21

Label To Know Magnafied

Label to know menswear Magnafied sandals Birkenstock holidayWe all love a Birkenstock, that goes without saying, but they’re as ubiquitous as a Kardashian. So, if you want a comfy sandal that nobody is wearing - just yet... - let me introduce you to Magnafied.

Spied at Pitti Uomo in January, this year, these babies are Danish made with a contoured bio-cork footbeded sandal and are as bold as they are comfortable.

Some of the uppers are made from vintage or dead stock fabrics that they find in places like Los Angeles, East Germany, Denmark and Japan. They search, find, hand-pick and use these special fabrics to minimise pollution instead of making new fabrics and say this is a super sustainable way of doing things.

Every single pair is handmade and the unique fabrics can range from original Camouflage, Canvas Pendleton Woolen Mills, Cohen Mills Denim, Japanese dyed Indigo Cotton, CYC Canadian quality cotton knit, all made on legendary, skilled quality Mills from Europe, USA and Japan. 

Label to know menswear Magnafied sandals Birkenstock holiday

The Magnafied clogs are made-to-order. They start production immediately when you order to reduce unnecessary stock and eventually sale/waste.

Above & Right - Magnafied - Thor 2-buckle Slide Sandals Orange Camo W - 950,00 DKK (About £115)

Monday, 27 July 2020 15:11

How To Enjoy Wearing A Face Mask

how to enjoy wearing a face mask

Let’s face it - pun intended - nobody wants to wear a face mask, but, we now have to when we are in enclosed spaces. So, how can do something simple to make it a more pleasurable experience? How about rolling on some of your favourite essential oils every time you wear or wash it? 

Small enough to pop into your pocket, simply roll on your chosen oil and inhale the aroma. You'll love it. Here are TheChicGeek's five to try:

Right - I’m seeing these everywhere: adidas' face masks are proving popular. Adidas - FACE COVERS M/L 3-PACK - £14.95

how to enjoy wearing a face mask Mayfield Lavender London

The Classic

Grown on London’s southern green belt, nothing is as relaxing and intoxicating as classic lavender. Support local business while chilling you the fuck out.

Right - Mayfield Lavender - Pure Organic Lavender Soothing Pulse Point -£5 

how to enjoy wearing a face mask anatome

The Give Me Strength

Anatomé specialises in essential oils, and their black pepper and may chang 'Energy + Strength' is said to energise and support the nerves and mind to motivate and boost low energy levels.  We could all do with some of that while running around Tesco.

Right - Anatomé - Energy + Strength - Essential Oil Travel Size 10ml - £22

how to enjoy wearing a face mask neals yard remedy

The Ready To Roll

The invigorating blend of rosemary, lavender, geranium and grapefruit will revitalise your spirits and energise your body and mind.

Right - Neal’s Yard Remedies - Remedies to Roll Energy - £8

 

how to enjoy wearing a face mask aesop

The Ginger Ninja

Aesop’s ‘Ginger Flight Therapy’ is tailored for turbulent flights, but works just as well for those of us not going anywhere anytime soon. Contains essential oils, including ginger root, lavender and geranium to reduce stress and also calms upset stomachs.

Right - Aesop - Ginger Flight Therapy - £23 from MR PORTER

how to enjoy wearing a face mask Tisserand Boots

The De-Stresser 

Lift your spirits with a bright fusion of zesty orange, floral rose. geranium and warming nutmeg essential oils. Made in England.

Right - Tisserand Total De-Stress Aromatherapy Roller Ball - £6.50

 

 

Wednesday, 15 July 2020 13:09

Label To Know Reyn Spooner

Label to know menswear Reyn Spooner Hawaiian Shirt holidayHawaii is the spiritual home of the tropical floral shirt, so, say ‘Aloha’ to Reyn Spooner. 

Reynolds (Reyn) McCullough returned home to Catalina Island, California after serving in WWII. He was inspired to explore his natural connection to that easygoing Cali style, at first as a shop clerk at the local men’s shop, then as the owner of Reyn’s Men’s Wear, soon running six popular stores across the state.

Meanwhile, in 1956, Ruth Spooner had opened Spooner's of Waikiki and quickly built a reputation in Hawaii for manufacturing quality surf trunks working with just one sewing machine.

When Reyn opened his first shop in Honolulu, he didn’t sell Aloha shirts. The shirts being produced at the time just didn’t meet Reyn and Ruth’s standards for style and construction, and it wasn’t until after a local surfer showed Reyn an inside-out sewing method championed by locals, that the dream took shape.

Left - Deep Sea Jive Tailored Buttonfront - Black Onyx - £130

Label to know menswear Reyn Spooner Hawaiian Shirt holiday

In 1962, McCullough teamed up with Ruth Spooner to ensure consistent quality and decided to merge the two company names to create Reyn Spooner in Honolulu. He then set up four sewing machines in the basement of his Ala Moana store to create ‘Aloha Apparel’.

Developed by founder, Reyn McCullough, Spooner KlothTM is a unique woven cloth made of cotton and spun poly that’s amazingly durable, wrinkly-free and breathable.

Reyn Spooner is now owned by ‘Aloha Brands’, representing a group of investors, led by Charlie Baxter and Dave Abrams.

The brand is available at Liberty of London and The Hip Store.

Right - Kainapu Rayon Camp Shirt - Crocodile - £160

tried tested review King C Gillette shaving products groomingShaving Goliath, Gillette’s, new brand, King C. Gillette, "brings a century’s worth of expertise to life and promises to be a one-stop-shop for all men with facial hair.” 

Bearing the name of Gillette’s founder, King C. Gillette, the man who invented the double safety razor, it embraces nearly 120 years’ of heritage, innovation and grooming experience and, in a first for the brand, includes a range of specific beard care products.

The full range is made up of eight grooming and facial haircare products for men including a Double Edge Safety Razor and blade refills, Neck Razor, Shave and Edging Razor, Transparent Shave Gel, Beard Trimmer, Beard & Face Wash, Soft Beard Balm and Beard Oil.

Left - King C. Gillette - Beard & Face Wash - £10, Transparent Shave Gel - £7, Soft Beard Balm £10

TheChicGeek says, “When consumers think of the Gillette brand, it really should be as the Levi’s of grooming. The originally inventor of the double-edged safety razor, King Camp Gillette, is one of America’s biggest business success stories - Gillette sold $6.22 billion of men’s razors and blades and $1.28 billion of women’s razors and blades worldwide in 2018, according to Euromonitor data - and, along with Levis Strauss, provided products to the American working man.

tried tested review King C Gillette shaving products grooming

Therefore, it’s surprising that few men would be able to tell you much about the man or whether the brand was even named after an individua

So, Gillette is going back to its 1901 roots “Est. Boston 1901” with this new “King C. Gillette” range of razors and grooming products.

Interestingly, this range is more focussed on facial hair than pure shaving.

Some of it is a simple rebrand. Gillette is part of the giant consumer group, Procter & Gamble, who also own Braun, and the provider of the beard trimmer here. The other razors - Neck Razor, Shave and Edging Razor - feature Gillette’s Fusion heads and don’t really offer anything new other than I’ve never seen a monikered ‘Neck Razor’ before?!

The hero product here is the return of the safety razor. While Gillette invented this in 1901 they actually stopped making these 1989 and it offers a really economical way to wet shave. If you want to know more about safety razors and how they work, I wrote this for The Independent last year - here

As for the grooming products, the Beard & Face Wash is a whopping 350ml, so you could do your whole body with this. It has a refreshing menthol sensation, but no individual distinctive smell. It’s light and easy to wash out. The Transparent Shave Gel is probably an already existing Gillette product repackaged and as such you could just buy that and save money. The Soft Beard Balm doesn’t look or feel premium. It looks like a product you’ll find at a cheaper price but it’s more than adequate when on.

tried tested review King C Gillette shaving products groomingI would have tried to make King the expert in shaving and taken the premium route a bit higher by highlighting more of the ingredients etc. It still feels anonymous, like the other Gillette products. I would have linked it in with Gillette Labs, Gillette’s pioneering heated razor, read more here, and played on the fact that Gillette has always invented and pioneered things.

The ‘Beard Kits’ idea is good on their website, where you buy a collection of products and razors or trimmers according to your style or needs, as the range is broad taking in Victorian shaving through to hipster beard maintenance.

Clearly, the King isn’t dead. How about a spin-off rainbow coloured Pride range called ‘Camp’?!”

Takeaway - The King C. Gillette is premium compared to Gillette’s regular prices and I like the concept and branding of bringing the founder back. Maybe they should have put more of him on the packaging to hammer this home? 

Disclosure - A sample for review was provided by Gillette

Saturday, 11 July 2020 22:05

Hello World

pink What is happening in the fashion world...

NEWS

Vogue Scandinavian edition prepares for a spring 2021 launch

Label to know Reyn Spooner

Burberry Pre-Spring 2021 by Riccardo Tisci lookbook is modelled by Burberry colleagues

Paris fashion week confirmed from September 28 through October 8, for Spring 2021

New York fashion week Spring 2021 shortened to three days.

Kanye West has signed ten year deal with GAP

Fashion carries on. @LouisVuitton men's show is slatted for Shanghai on August 6th.


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