This is an exclusive behind the scenes peek of the new SS18 Base London campaign starring TheChicGeek. Move over Linda, Naomi and Kate, TheChicGeek is here and he’s blowing it out of the water.
Left - In the studio - A preview of TheChicGeek's Base London campaign
Giving pure ‘Ginger-Steel’, TheChicGeek wanted to showcase every facet of his character while ticking all the boxes for the latest menswear trends. Pairing Base London’s latest collection of footwear with the biggest looks of the season, it’s a geek-fest of characters to see you through the entire Summer. See how the magic happened!
Below Left - TheChicGeek's selection of the all the hottest menswear SS18 trends to pair with the Base London collection. Which geek are you?
Below - You can feel the sunshine. TheChicGeek in a couple of the final images for the Base London SS18 campaign
See TheChicGeek’s full looks of the season - here
See TheChicGeek's #SS18 trends here
Ryan Haynes, Menswear Luxury Buyer, Coggles
“‘All about a clean and simple aesthetic with a slight element of layering. Stick to fresh, primary colours and you can’t go wrong. A wardrobe staple in a classic denim wash which is very versatile.”
Left - Acne Studios - North Slim Jeans Mid Blue - £210
“Really current and cool brand. Sweatshirts are great for layering at this time of year and colour blocking is key.”
Left - Ami - Sweatshirt - £175
“Everyone needs a floral shirt in their wardrobe. Bold, but can be worn both smartly with a blazer or casually for a festival.’
Below -McQ Alexander McQueen - Billy Foral Shirt – £250
“A tan, suede jacket is essential in every man’s wardrobe. Fitting in with the western influence, it is on trend but also timeless in itself.”
Left - Officine Générale - Suede Liam Jacket - £870
“Classics, but the marble sole adds an contemporary and unique twist.”
Below - Axel Arigato - Clean 90 Sneaker - £160
All the pieces are SS18 and exclusive to the newly launched flagship store; Coggles, 52 London Road, Alderley Edge, Cheshire, SK9 7EF
Just as I was writing the Oscars off as boring and a sea of black tuxedos out comes along a group of guys having fun on the red carpet. While the womenswear has gone safe and dull, there’s not much ‘fashion’ to see anymore, the menswear has seen the opportunity to express the wearer’s personality. The trick is to have fun yet also look cool and stylish; a hard task, let me tell you.
Here are my thoughts on the night’s highlights:
What a peach of a picture! A king is born. Timothée Chalamet is giving me young Sun King here in virginal white. We all know what happens in the film! It feels like a costume, yet it's cool, and the black boots keep it grounded in youth. Hammer has gone fairly safe in a standard red velvet number, but it's the contrast between the two which makes the cool factor high.
Left - Timothée Chalamet in Berluti, Armie Hammer in Giorgio Armani See the Call Me By Your Name Get The Look here
What a homage to the above by James Ivory. Wearing a shirt with the face of Hollywood’s new golden prince on. The shirt was painted by artist Andrew Mania.
Left - James Ivory in Andrew Mania
It’s difficult for any man to look anything other than elegant in a Tom Ford tuxedo jacket. It's the long jacket and turn-back cuffs that make it. A red one made it onto TheChicGeek Christmas Wish List 2017 - here
Left - Ansel Elgort in Tom Ford
Straight off the AW18 catwalk, this S&M take on a black tuxedo works because it still looks put together and polished.
Left - Adam Rippon in Moschino
These suits always say 'Prada' to me. The high shape makes it feel vintage especially with the less structured black bow tie.
Below - Tom Holland in Hermès
More ChicGeek Oscar fashion here
These vintage postcard intarsia knits just don’t get old. JW Anderson did them ages ago in tank top form and Hermès has done a few similar styles for AW18 see here
This is TheChicGeek on one of his Famous Five adventures. All I need is a steam train and a canvas rucksack. Somebody pass the ginger beer!
Left & Below - Not sure where they got the model! But I like the jumper - Pringle of Scotland - Postcard Landscape Jumper in Black/Vintage Cream - £550
News on the grapevine New Look is close to going under. I don’t think this will mean that New Look will disappear, it’ll probably be pre-packed into a slimmer and more nimble retailer while shaking off its debt. It has 600 stores, which seems rather top heavy in this current retail environment.
Ironically, when it’s not cold enough many retailers blame the weather for not shifting clothes, and this week, the whole week, or even two, will be a write off, for the majority of retailers, particularly fashion, because people aren’t leaving the house or simply can’t get to the shops due to the snow and many items there won’t be suitable anyway. Two disruptive weeks could push a few more retailers over that administration edge.
Left - Expect to see more of these and for longer
I think we’re at a tipping point for physical retail, particularly larger shops with big overheads. These gaps are big and aren’t being filled. 102 of the 164 BHS stores that went out of business are still un-let nearly 2 years after its closure. Add in Toy R Us and the announced store closures from many retailers such as Marks & Spencer and Debenhams and you have a very gappy and unattractive grimace to the majority of shopping areas or high-streets.
This downward spiral simply speeds up the death of these areas: fewer shops, means fewer visitors and therefore fewer shops.
Any retailers who sell the same items as Amazon seem to be in trouble and fashion has to acknowledge that the ASOSs and Boohoos of this world have taken a massive chunk of spend and continue to do so.
Fashion retailers are damned if they do and damned if they don’t when it comes to the internet. Even the best website in the world will still eat into physical stores. The bigger and better you make your online offering will only encourage people not to visit your stores. It’s a feeling of struggling to stand still, and, with many cases, going backwards.
I live in Croydon and there’s been talk of a big, new Westfield for a long time. The town centre is very dated and run down and needs the investment and also the ‘Westfield’ name to put it back on the map. But, Westfield has gone very quiet. They’ve kicked the development back to start in 2019, not really sure why, and having just been taken over by a French company it wouldn’t surprise me if they wanted to relook at any new developments.
Croydon is a risk. It isn’t White City. While it has good transport links, it also has many shopping centres close by. I’ve said to people buying into ‘up and coming’ Croydon, not to buy thinking a Westfield is definitely coming. John Lewis was always muted as an anchor tenant and they’ve said they don’t want to open anymore stores ATM. If it does happen, it will affect the Bromley, Kingston, Bluewater and even Brighton shopping centres. The pain will be felt somewhere.
So, what to do? These units are too big. Shops and shopping centres will have to contract. These spaces need redesigning and dividing. What we need is housing and leisure facilities. The future of physical retail will be ‘want’ and not ‘need’. It’ll will be about service and human interaction - Read TheChicGeek's Human Cookies. Online is unbeatable with need, and its dominance will speed up even more with automation and driverless delivery. But, we’ll still want to get out of the house, see what’s new, try and touch things. It’s just unfortunate that some of these larger retailers and their footprints are unsustainable.
The first episode of The Assassination of Gianni Versace: American Crime Story premiered last night, and, while we already who know whodunnit, we don’t know why? Will we ever know? Andrew Cunanan killed himself shortly afterwards.
Left - The Andrew Cunanan character in The Assassination of Gianni Versace: American Crime Story
One of the highlight looks from the first episode was a Sara Lee yellow, full look of slouchy 80s-style trousers, polo shirt and matching cap. Yellow can frighten many guys and is therefore quite difficult to find in the shops. This is a softer, more pastel hue.
Right - All about Sara Lee yellow this Summer
Look at it like a dose of wardrobe vitamin D. Okay, so this did have the backdrop of Art Deco Miami, but just imagine the palm trees when you’re rolling down your local high-street with your jacket slung over your shoulder and your big serial killer shades on.
Left - adidas Originals - Trefoil Cap In Yellow - £15 from ASOS
Below - Don't want to be recognised? Go for serial killer sized shades
Below - Lacoste Live - Unisex Slim Fit Petit Piqué Polo - £85
Left - Versace - Sunglasses - £96
Left - DSquared2 - Light Yellow Suit - £521 from YOOX
See Get The Look - Call Me By Your Name
Get The Look - Wild, Wild Country
Burberry announces Riccardo Tisci as Chief Creative Officer effective 12 March 2018.
Well, the cat is out of the bag and Christopher Bailey’s replacement isn’t Phoebe or Kim, but Riccardo. Something of a Creative Director curve ball, he was speculated to go to Versace, this is an exciting signing - how Premiership?! - because he could take Burberry in any direction.
Left - A sign of things to come? Tisci's Burberry Cromwellian warts 'n' all portrait
While it was all about luxury sportswear at Givenchy, during his 12 years there, his style was more American, masculine and darker in feeling, but it all started to look a bit done when Vetements arrived with its dress-down aesthetic. I think Givenchy wanted to make the brand more feminine and focussed on women’s accessorises. While he grew the ready-to-wear he seemed to neglect the beauty and accessory side.
Burberry is more slanted towards ready-to-wear, so this could be good, but I thought they wanted to grow their accessorises business?
So, Burberry opts for an Italian. Tisci’s studied and worked in Britain before, he used to be a branch manager of Monsoon, which I love, so he’ll have some idea on Britishness and also bring a fresh perspective to it. Out go the Rottweilers and sharks, and in come Corgis, Greyhounds and Beagles maybe?!
I think ‘See Now, Buy Now’, will be shelved and his first, proper full collection will be for SS19. It’ll be interesting to see whether he takes on everything like Bailey did. If the Creative Director does the stores, windows, campaigns, beauty, everything… you get a feel, faster, of how the brand is changing and its new direction. He'll give menswear as much focus as womenswear which is good.
Burberry has a big, new store opening in Knightsbridge, so it’ll be interesting to see if Tisci has time to have any input and make changes before that opens.
Burberry is Britain’s biggest luxury brand. It’s strongest market is arguably the Chinese, at home and abroad. Keeping these consumers happy, buying and increasing will be the main future goal of any Creative Director. But, if he can please the fashion crowd, and instil much needed excitement, then it’ll keep the business growing and the shareholders happy. I think his window to make this happen will be much smaller at Burberry than at Givenchy and they’ll want to see positive change and fast. Will an Italian do it better?!
See TheChicGeek's Ode To Christopher Bailey - here
Nothing like an arctic blast to test your style mettle. TheChicGeek decided to face the 'Beast From The East', face-on, in a Nobis 'Heritage' parka. Nothing will stop TheChicGeek on his style quest to make the world of menswear a better and more refined place.
The primary red of the parka contrasts well against the white, wintry backdrop, and, like a style beacon, shines bright when teamed with other primary sportswear and accessorises. Add a pair of chic hiking boots and this beast has been well and truly beaten!
Mats Klingberg – Founder of Trunk Clothiers
“Perfect for Spring rainy days. Cut from weatherproofed Loro Piana Storm System linen for an incredible look combining the visual texture of linen with the crisp feel of coated fabric.”
“A great casual smart jacket for this Spring/Summer. This offering from the Italians, Lardini, combines linen with Summer weight wool for a luxurious-feeling Summer garment.”
“Made in Italy from 100% cotton, this nicely structured warm weather knit bridges summer’s fabric textures from crisp to soft washed pieces.”
“You can pair this Common Projects Achilles with any Chinos or Jeans. Great colour for warmer weather.”
There’s always a moment in popular culture when you can pinpoint something peaking. It’s usually in hindsight and when something goes from being cool and new to something ridiculed and stereotypical. Remember the hipster beard? This could be the moment for sportswear.
Left - The Meet Me At McDonald's Haircut
A Great Yarmouth school has banned a haircut called ‘Meet Me at McDonald’s’. The offending style features short sides with a floppy, curly mop of hair on top pushed forwards.
According to The Sun, it was inspired by a 13 years old grime artist called ‘Little T’ from Blackpool. It looks like a relative of the 80s Scouse perm and, obviously, complements the current fashion of retro looking sportswear. Add a scowl and a few sovereign rings and you’ve got a Vetements lookbook. I can already see Amazon producing these wigs for Halloween or fancy dress costumes. Just as 80s tracksuit wearing Scousers became comedy fodder in the 90s, this could be history repeating itself and what will turn the tide of this current trend.
After the recent fashion weeks, I’ve thought about how much momentum this sportswear trend, in fashion terms anyway, has left to run. Sometimes you need a replacement to push it off and other times people just get bored. I think it has until the end of the year, but we’re definitely at the beginning of the end. Denim will be back soon, no doubt, and as we see more and more examples of sportswear looking Sports Direct bad, see above, the cool will drain from sportswear faster than you can say “trackie bottoms”!
It’s fortunate they chose McDonald’s, and not KFC, as there probably wouldn’t be anybody there.