N/A Socks New York Nick LewisThe fashion business likes a ‘category’. The more categories the more product and the more money, hopefully. If only it was that easy.

Designers and brands like to enter a category, be it jeans, underwear or sunglasses, usually partnering with a manufacturing expert in that field, and expand their businesses one category at a time. Take Tom Ford for example, he is just about to go into underwear after mastering jeans, sunglasses, beauty and trainers, in no particular order.

Left - N/A Necessary Anywhere socks available at Oki-Ni & Harvey Nichols

Underwear is one of the biggest money spinners for brands. People will pay a premium for somebody else’s name on their waistband - not really sure why - and entire brands like Calvin Klein and Versace are built on their underwear categories. They can charge a premium for something that is cheap to make.

And while the underwear category has matured into a reliable cash cow for many, the sock business seems so much trickier. There aren’t many designers or brands who have owned the category. With the exception of Paul Smith, designers produce the odd sock for collections, but don’t fully enter or develop the category. It wasn't that long ago that Burberry pulled out of the category and they make everything.

It’s interesting how people are willing to spend on underwear, but not on socks. We do have quality sock brands such as the German Falke and the British Panterella and Corgi, but there seems to be a ceiling on the pricing. People think socks should be cheap and when brands like Vetements and Gucci do socks at high prices - think nearing three figures - they seem like one of the most frivolouss purchases you can make and are usually a one-off show piece rather than entering the category.

The branded sock market seems to fall into two categories: sports and colourful office-type socks. There’s definitely a gap for something in between. So, it was at the recent CIFF fashion trade show in Copenhagen that I found N/A from New York. 

When I searched ’N/A New York’ I got plenty of Narcotics Anonymous meetings, but it actually stands for ‘Necessary Anywhere’  and is influenced by the ‘everyday grind’. To the British that's walking (thought Americans didn't do that anyway!). They believe it’s vital to get up every day with the aspiration to move ourselves forward.

Founded in 2015 by Nick Lewis with six socks, these premium knit socks marry innovative textures with classic colours and patterns. When people pay for socks they usually go for something colourful and playful, N/A seems to have produced a cool sock which marries sports and fashion. They’re about £15, which, while more than your average three pack, aren’t extortionate. They fit somewhere between your smart socks and your sports socks and could, potentially, signal a new category within this difficult category. 

Wednesday, 01 February 2017 23:20

Vintage Street Geek - Giovanni in Hammersmith

2012 - This could be standard outfit of classic winter items such as the duffle coat and cords but by adding the over sized scarf and matching spectacles it becomes a statement. The purple/bluey colours almost looked blurred in the cold and add to the drama this winter weather look.

Blue Spectacles - Market in Palermo, Duffle Coat - Aquascutum, Scarf - Market in Florence, Cord Trousers - 4OW, Socks - Happy Socks, Brogues - From Italy

Katerina Steventon Serum Anti Ageing reviewBased in East Yorkshire, Dr Katerina Steventon has launched an anti-ageing serum to address concerns about wrinkles and vertical lines. Named ‘4’ after the four regenerative plant oils - jojoba, rose hip, camellia, echium and four technologically advanced active ingredients - marine micro algae, Indian gentian leaves, Renovage, (the brand name for trepenone, developed by the French skin care company Sederma and used for anti-ageing and skin stress) and liquorice and it is promoted alongside her ‘Faceworkshops’. Over her career she has worked at La Prairie, Shiseido and Smith and Nephew wound healing.

Left - Katerina Steventon 4 Anti-Ageing Serum - 15ml - £52.90

TheChicGeek says, “A new Doctor brand, Katerina Stevenson says over 20 years' experience has gone into this serum. It’s light, non-greasy and is applied before your moisturiser twice a day.

For Katerina it is all about the massage and the ritual of applying the product and with it being an oil-type consistency, this makes it easier to do this. 

It’s labelled a serum, but I would call this an oil. I like oils as they feel nourishing and feed the skin. They feel more physical than a normal cream type product. 

Katerina says it’s a hybrid product: serum in the morning, massage oil in the evening. The ‘Vertical Line Massage’ - she shows you how to do this on her site - is a prep before the product, but also an exercise for the facial muscles. I’ve seen this promoted before, when Creme de la Mer launched their Renewal Oil - see review here - but I didn’t do this with this product.

It says you need only a few drops of the rape seed coloured product, but I felt I needed more and the more I used the less it felt like an oil. It has a good consistency, absorbs well and smells good. Interestingly, people said how well I looked a few days after using this. A coincidence maybe?

These type of products are for the long-term, but I like a product somebody puts their name and face behind. A lot of these products you have to have an instinct for on whether they are working. This one I would say yes and would definitely look into trying the massage techinques. People can't expect to reduce ageing by simply and lazily apply a product. It makes sense you need to exercise, like the rest of your body, in order to keep it firm and looking its best.”

See also Tried & Tested Katerina Steventon 9 Radiance Eye & Lip Serum

Monday, 09 January 2017 13:59

Vintage Street Geek - Samir in New Cross

2009 - This look is about proportions. Sami's jacket is cropped to give a full view of his jeans but he doesn't look top heavy. He's played to his strengths and accentuates his slim shape. The fitted nature of the jacket compliments the smaller collar on the white shirt and skinny tie. The checks on the jacket and ticket pocket gives interest and adds a more traditional tweedy touch. The six buttons on the jacket also makes the jacket practical. The patent shoes add an air of evening.

Tuesday, 03 January 2017 10:35

How To Wear A Parka 2017

How to wear a parka 2017 Raf SimonsOversized parka Balenciaga The Chic GeekIt's always this side of winter that the parka comes into its own. The default sub-zero style, the parka has become the trusted companion to many a fashionisto. But, there's a new way to wear it:

Go big and don't go home! There’s oversized and then there’s oversized and the designers, this season, have really blown-up the parka. Wear it big, wear it slouchy and if anybody asks, say "Demna made it for me!".

If you can't afford a Raf Simons, buy a generously filled high-street version a couple of sizes bigger. You can thank me later.

Left - Raf Simons - Men’s Oversized Down Quilted Jacket In Black & Yellow From LN-CC
Right - Balenciaga FW16

 

 

 

 

 

 

   

Oversized parka London fishtail The Chic GeekLeft - Parka London - ‘Lever’ Oversized Fishtail Parka

Canada Goose parka Vetements how to wear The Chic GeekLeft - Vetements - Red Canada Goose Edition Down Parka From SSense

Tuesday, 13 December 2016 16:32

#OOTD 96 Chic Geek The Smart Tracksuit

Lyle Scott tracksuit navy The Chic GeekTom Ford, you’re missing out! Even after all his daily baths, you'd think it would be too tempting to slip a tracksuit on, but, he recently told GQ America that he didn’t own sweatpants, but he did concede that he’s a member of a tennis club in London that only permits its members to wear white, and yes, sometimes he does get into the car in this one pair of white sweatpants, since it’s required, but no one on the street sees him because his driver pulls him right up to the club.

Oh, the shame! Can you imagine?! Well, the tide has turned and boy, does TheChicGeek love a good tracksuit.

Credits - Tracksuit - Lyle & Scott, Watch - Mondaine, T-Shirt - Derek Rose, Trainers - Russell & Bromley

Shot by Robin Forster on Olympus PEN 

More images below

UK OOTD Blogger The Chic Geek TracksuitManspreading Geek Navy TracksuitThe Chic Geek Lyle & Scott sportswearnavy blue tracksuit sportswear geekThe Chic Geek styl icon menswear lyle scottsports casual chic geek navy tracksuit


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