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Sunday, 10 April 2016 09:22

New Harvey Nichols Menswear Knightsbridge

harvey nichols menswear the chic geekTheChicGeek says, “Finally, Harvey Nichols has put its hands in its pockets and spent on its flagship store. Luckily, for us boys, it’s the menswear department that gets the first big overhaul. Working from the bottom up, Harvey Nichol’s new menswear department has been completely redesigned and what was and still is a difficult space has been given a fresh look while sorting out the flow and differing levels.

Left - The suiting/tailoring room

The 28,000 sq. ft. department, on two floors, has moved away from the that mini-airport concession look and given itself set rooms to cater for different customers and needs. Knowing they are limited on space, Harvey Nichols, is being clever by putting brands together on product rather than in set areas. So, if you want a formal suit, then all the formal suits are together. Accessories are scatted within the rooms and work together with the clothes rather than being stuck in defined areas away from each other. This is all about time and ease which, when selling to men, is a massive USP.

harvey nichols concierge knightsbridge londonRight - The new 'Concierge'

There’s a new ‘concierge’, aka personal shopping service, in a separate area downstairs with generous changing rooms, some big enough for a whole family with their own sound systems and there’s no minimum spend.

harvey nichols turkeyAs for the design, it feels designed, but not trying to hard, which is hard to pull off. It’s not trying to be ‘expensive’ or ‘exclusive’, it feels relaxed, welcoming and inclusive. There are lots of little touches like a set of stuffed birds and toy water guns which creates personality and lowers the serious factor.

Left - The only turkey I spotted

The white marble is there, the polished copper is there, plus a few mid-century modern pieces of furniture, yet it feels fresh and very ‘2016’, which I think is cool. It feels likes the kind of warm space you’d want to spend time in and revisit. As fashion becomes more mixed and broken down to item rather than price and branding, this feels like the future direction of retail and I'd be surprised if they don't see a massive increase in sales.

Harvey Nichols needed this badly and I’m pleased they’ve got what they deserved. It’s good. Go take a look.”

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