A new study by online beauty retailer LOOKFANTASTIC has revealed that Paco Rabanne 1 Million is still the UK's favourite men's fragrance. The study analysed Google search volumes of over 70 of the top-selling male fragrances in each country across the globe, revealing the most popular worldwide.

Paco Rabanne's 1 Million also came out as the top fragrance in 26 other countries such as New Zealand and Canada too. Tom Ford Tobacco Vanille came in second, coming in top across 22 countries and Jean Paul Gaultier Le Male came in third by being the most popular in 20 countries across the world.

les girls les boys have officially announced an open casting call for the face of their upcoming campaign. les girls les boys is a shareable, ‘bed to streetwear’ brand that celebrates boundless connections, created for minds and bodies of all ages. For the new campaign the brand is looking for a diverse cast of talent, with potential models needing to apply with an unfiltered image on Instagram, and tagging #unfilteredLGLB alongside a short caption detailing how they felt taking and posting their chosen image.

Applicants must be following @lesgirlslesboys on Instagram, 18+ years old, based in the UK and available to shoot between 13^th – 28^th February 2021. The final models will receive a shoot fee, and travel subsidy. Deadline for submissions is Sunday 7^th February 2021.

As Official Timing Partner to both England Rugby and Twickenham Stadium, Bremont commemorates the 150th anniversary of the Rugby Football Union (RFU) with the release of its Limited Edition RFU 150 watch. Limited to only 150 pieces, the new timepiece honours this veritable milestone in British sporting history.

The Bremont RFU 150 features a chronometer rated movement with 24h GMT hand as well as the Bremont patented protective anti-shock movement mount. The 43mm satin and polished stainless steel case is fitted with a uni-directional rotating blueceramic bezel and features an automatic helium escape valve and crown protector. The bezel also allows keen timekeepers to keep an eye on the match playing time with indicators showing the approach of half/full time in red and any extra-time added on in white.

Ted Baker has a new Global Creative Director, Anthony Cuthbertson. For high summer 2021, he offers a more relaxed, joyful wardrobe with a British influence that is said to celebrate the brand’s homeland.