People like to watch traditionally attractive people. It’s the foundation on which the majority of reality TV shows and Instagram is based upon. Love Island returns to our screens, and while I dip in, I’m usually away for men’s fashion weeks to get the full minutiae of people trying to fulfil their social media destiny, it is, currently, a huge influence. It’s also a barometer of how this demographic of people look and what they buy and do when to comes to fashion and grooming.
Left - Love Island contestant Curtis with no underarm hair looking like a holiday from the 90s
The prevailing trend for men seems to still be bald as a coot bodies. The hirsute trend we’re seeing in porn, in gay culture and even in women, doesn’t seem to having an impact on this group of people. Or on the producers casting these people. There’s even one guy, Curtis, who doesn’t seem to have any underarm hair. He probably won’t be the only one…
When Frida Kahlo is the poster girl for women, is it a wonder how this smooth ideal for men persists. It does feel like this is the last gasp of the completely smooth trend we’ve been seeing since of the 90s when grooming and men messing around with their intimate areas first started.
A report from Mintel last year stated 46% of British men remove hair from their bodies, up from 36% in 2016. They also discovered that 57% of young men aged 16-24 remove hair from their pubic region. UK sales of shaving and hair removal products to reach £558 million in 2018 with Veet the headline sponsor of reality TV, TOWIE. According to Mintel’s Shaving and Hair Removal – UK, October 2016, 14% of men say that they remove hair from their chest, rising to 20% amongst men aged 25-44.
It does feel like we’ve reached peak body grooming and the figures will start to reverse when they realise looking smooth looks dated and as fashionable as a tribal tattoo or skinny white jeans.
The trend for hairy has been growing for a few years now, some have been calling it the ‘Poldark Effect’, named after actor Aidan Turner’s hairy torso seen scything in the BBC drama.
Right - When Frida Kahlo is today's poster girl for women, is it a wonder how this smooth ideal for men persists
Often removing body hair was about appealing or pleasing a partner. According to dating site MissTravel.com – which conducted a poll on male chest hair – 2017's straight women prefer partners with bare chests (61 per cent like a man to shave or wax), while gay men prefer them hirsute (at 58 per cent).
Gay men are often the leaders of trends when it came to fashion and grooming and were the first to start removing hair, they are now doing the reverse. Men now look lean and hairy as opposed to bulked out and smooth like in previous decades.
Hairier is, now, seen as more masculine, more mature and sexier. Being smooth looks immature and feminine and it’s this polarised worlds of hairy versus smooth which makes the Love Island guys look even more confusing. On a positive, at least those Jacuzzi filters won’t be getting clogged up.
Below - The full 2019 Love Island line up of without a single body hair
It was the mid-nineties, I’d been shopping on a Saturday afternoon and somehow I’d found myself locked out of my house. I took refuge with the neighbours next door. Surrounded by shopping bags, my older neighbour took umbrage at something written on the side of one of them. In large, bold lettering, the white paper bag read ‘F.C.U.K.’. I thought nothing of it because I’d been a fan of French Connection for a few years and naively thought everybody knew what it stood for. I didn’t think it was rude, he clearly didn’t agree.
Left - French Connection brings back FCUK with Urban Outfitters
This simple shock tactic abbreviation devised by advertising executive Trevor Beattie, having noticed FCHK (French Connection Hong Kong) on an internal memo, was a revolution for French Connection’s marketing campaigns. It really was one of the best and most fashionable upper high street stores at the time and condensing French Connection United Kingdom down to this four letter word in 1997 came to symbolise the division between those who got it and those who didn’t. It was brilliant. The subsequent poster campaign, which read "FCUK fashion", received complaints from the Advertising Standard Authority, MPs and even the Church of England at the time.
Unfortunately, French Connection didn’t know when to let it go. It’s about to come around yet again with a new, exclusive collection with US Urban Outfitters. The FCUK + Urban Outfitters collaboration is taping into 90s nostalgia with a collection ranging in price from $39 to $129 and featuring the FCUK slogan loud and proud.
“Our brand has always been driven by innovation and change,” said Stephen Marks, founder and chairman of French Connection. “When FCUK launched in the ‘90s, it pushed boundaries and was wildly popular with a youth that celebrated individuality and self- expression. The timing is right to bring this back and introduce it to a new generation that shares this attitude and energy.” he said.
FCUK looks comparatively tame today. Fast forward over 20 years and we’re in an age of ‘Fucking Fabulous’ and ‘Bollocks To Brexit’. In a time of ‘alternative facts’ and fake news, people and brands are starting to say it exactly how it is. It feels like there isn’t time for tip-toeing around and the B.S. of previous generations.
Tom Ford originally launched his perfume ‘Fucking Fabulous’ as a limited edition for his Spring Summer 2018 catwalk presentation.
Right - Tom Ford saying how we all feel (sometimes)
According to American website Coveteur on how the name came about; “We were sitting in a meeting smelling the fragrance and Tom said, ‘This is fucking fabulous,’” recalls John Demsey, executive group president of the Estee Lauder Companies, which owns Tom Ford Beauty. “I said, ‘Yeah, it is fucking fabulous.’ He said, ‘Well, why not [call it] Fucking Fabulous?’ So we did. It’s a descriptive. Some people talk about fragrance ingredients; we talk about how it smells.”
For the conservative, American beauty giant Estée Lauder to sign this off was a bold move, especially considering how sensitive the middle of America can be.
“Tom Ford is the consummate gentleman. No one cares more about manners than he does,” adds Demsey. “I understand that this could be offensive to people, but it’s been done in a super elegant, high-end way with good taste. There is a very fine line between what’s salacious and what’s pornographic, what’s erotic and what has a sense of humour. Tom is one of those people who has the ability to do both.”
The PR at Tom Ford Beauty told Coveteur when I asked whether there was any resistance to the name: “This was 100% a Tom decision. We don’t negotiate with Tom Ford.”
Tom Ford has the power and track record to get what he wants and there wouldn’t be many brands or designers brave enough or powerful enough for this to make it through to market. ‘Fucking Fabulous’ has become a cult product even though the scent isn’t particularly memorable.
“I haven’t had this many requests since Tom first went into business with us ten years ago,” Demsey told Coveteur. “Everyone’s asking me, ‘Aren’t I fucking fabulous?’” he said.
This is a case of saying exactly what people think or what you hope they will think, and so it turns to the forthcoming European Elections. The Liberal Democrats slogan ‘Bollocks To Brexit’ isn’t original to them. People have been using it since the referendum, but they have been brave enough to use it and tap into people’s frustrations. It’s definitely a first for politics to be this brave and out there when it comes to campaign slogans. Some have describe it as “coarse” or “crass”, but it’s a very clear message and is exactly what people need today with so much noise on social media and confusing issues and conflicting arguments. It’s decisive.
Lib Dem leader Sir Vince Cable has defended titling the party manifesto “Bollocks to Brexit”, after the BBC’s Andrew Marr refused to read out the name on-air. Marr said: “This is the first manifesto whose title I cannot read out on Sunday morning television. Do you not feel a little embarrassed about the coarseness of your main election slogan?” Sir Vince responded: “A few people objected to it. I looked up the etymology of ‘bollocks to Brexit’ and the first thing I read was it was a word with a long and distinguished history going back to the 18th century.”
Left - Liberal Democrats slogan for the European Elections 2019
What was pioneered by French Connection’s FCUK, has been taken and run with by Tom Ford’s 'Fucking Fabulous’ and the Lib Dems' ‘Bollocks To Brexit’ and shows there isn’t time to pussy-foot around to get your message across. For brands and companies, labels, slogans and names like these are a risk, but this bravery, when it pays off, is rewarded with the both positive and negative energy needed to gain attention in today’s crowded and fractured marketing mix.
Making people feels a little bit uncomfortable and pushing the envelope of polite language and what is deemed acceptable, resonates, leaves a lasting impression and gets people to remember your product. But, it’s a gamble, some will fall fantastically flat. It’s a question of judgement, but the potential gains are worth it.
It’s the modern version of shouting and waving. Staying safe now means getting lost in the middle somewhere. This is like the classic Ronseal type of marketing, saying exactly what’s on the tin, but, now, it’s just what you would say to those closest to you or in private. Say it like it is.
BUY TheChicGeek's new book - FASHIONWANKERS - HERE
With an entire space raft of films and TV series relating to space travel arriving on our screens, this season, there’s something always cool about dressing for the Space Race. With Ryan Gosling in ‘First Man’, where he plays the first man to land on the moon, Neil Armstrong, and Sean Penn off to Mars in ‘The First’, it feels like the appetite is strong for leaving this planet.
Pretty Green, a brand always offering something interesting and surprising, has this silver overhead jacket which is one part end of the marathon, one part 90s raver and a whole lot of fun.
It’s interesting how you can become stylishly invisible wearing something so reflective and distinctive. Geekspeed!
Left & Below - Pretty Green - Overhead Jacket - £200
When news came through regarding the death of Barry Chuckle, yesterday, a little piece of our childhoods died. Rotherham’s finest, Barry sadly passed away at 73 leaving his brother Paul to keep the Chuckle Brothers' legacy alive.
Left - Barry & Paul pioneering 'PrEPpy Style' - Read more here
The comical pair were a stalwart of children’s television during the 80s and 90s, entertaining us even though we were never quite sure what was going on. But, nobody really cared and everybody was too British to ask.
Right - Barry with his A-list celeb pal, Jay Z
In the style stakes, Barry & Paul, pioneered the tache and mullet combo. They were on the bad-fashion, Balenciaga moodboard way before it was cool and even made friends with some of the biggest A-list celebrities. From me, to you, Jay Z?
Add a few Céline-esque laundry bags and a Gucci style granny headscarf - see more here - and you have some timeless British style icons. Now, that’s what you call ‘Chucklevision’!
Below - Céline? & Babushka Chic?
It would be hard for a documentary about Alexander McQueen not to be good. His talent was such that, twenty year’s later, the clothes and production can still hold their own against anything produced since.
I can remember watching CNN Style with Elsa Klensch - fashion, beauty and decorating! - this was the 90s remember: no internet and hardly any fashion on TV or in the media - when the ’13’ show with Shalom Harlow being sprayed by the robots was shown and I can remember looking at the TV and feeling the energy through the television. This was fashion as performance, as art, yet relatable and totally modern and contemporary. It opened my eyes and raised the bar.
This documentary is much more personal than the sell-out exhibitions at the Met and, subsequently, at the V&A, and that’s the joy of fashion documentaries - read #ChicGeekComment Is ‘Peak Fashion Documentary’ Killing The Fashion Tome?
The ‘brand’ doesn’t dominate and this is McQueen’s life story split into different sections while highlighting specific shows. His family features heavily - his sister and his nephew - who talk open and honestly about McQueen and things that shaped him, affected him and motivated him.
It was interesting to be reminded of the raw yobbishness of 90s McQueen. The Burberry check shirts, the gold necklaces and the complete lack of self image. For somebody with such good taste in designing and cutting clothes, it never really moved onto him or around him He didn’t seem interested in dressing the part or living that kind of life surrounding by beautiful things and I think this is where Isabella Blow came in. She was everything he wasn’t: obsessed with how she looked, aristocratic, living surrounded by antiques and beautiful heirlooms in her country house.
Opposites attracted, but they had an affinity with their darker sides. Both committed suicide and would use their creativity as a mask as well as a crutch.
This documentary is intense and it’s comprehensive - about 95 minutes - I think by the time it hits Netflix I would split it into 2 episodes. People like looking forward to watching a second instalment.
What Alexander McQueen had was not only imagination, but the technical skills to make clothes worth spending money on. As Tom Ford says in the film, when the theatrics and show-pieces were stripped back what was left on the hanger was some of the best cut and more stylish clothes ever.
Eight years after his death we’re still just as fascinated by his life and his place in the fashion history books alongside people like Yves Saint Laurent and Balenciaga is assured. It’s just a shame his career wasn’t as long, because, being selfish, I wanted so much more.
News just in - Burberry president and chief creative officer, Christopher Bailey, who has been with the Burberry brand for 17 years, will stand down from its board in March 2018 and work with CEO Marco Gobbetti and team on a transition period until December 2018.
When Burberry’s renaissance began in the late 1990s, it was the perfect time to turn around a recognisable British name, dust it off and grow it into the new desire for luxury and branded products. We’d witnessed it at Gucci, under Tom Ford, and other languishing brands were thirsty for the same.
Burberry initially started with the Italian designer, Robert Menchetti. That didn’t last long and was soon replaced by an unknown designer, Christopher Bailey.
Left - Christopher Bailey who turned Burberry into the billion dollar business it is today
Initially, and this was pre-Google, so you can forgive me, I thought it was the same Chris Bailey who had started Jigsaw Menswear and the soon-to-be defunct Uth. A great designer and businessman, I thought it was a perfect fit.
I quickly realised they were different people and I bought a shirt from that first 2001/02 collection. Admittedly, it was in the Harrods sale and it was very expensive, if I remember, and I still have it. It was in a stretch, striped fabric, one I hadn’t seen before, with metal Burberry branded buttons and epaulettes. There was something beautiful yet innovative which became the signature of the new Burberry.
I quickly became fan. Every collection had a strong theme and the pieces were well designed and had that all important desire factor. The brand got bigger, the shows became fancier and major events with Christopher Bailey overseeing every detail, from store fits to the music to the Testino campaigns.
Those Bill & Ben hats, the paisley collection and then there was the coats with the leather arms which are still yet to disappear off the British high-street.
Bailey is one of the greatest Creative Directors of our time. He’s up there with Tom Ford for a progressive and consistent luxury handwriting. Burberry’s growth and success is down to his balance of updating Britishness while respecting the past and knowing exactly what consumers want now.
While the average Burberry customer probably doesn’t know or care who Christopher Bailey is, for us fashion folk, we like to see the whites of the eyes of those designing and leading the brands we look at.
Seventeen years in fashion is a lifetime, especially today, and while “See Now, Buy Now” pushed him into a creative cul-de-sac, Bailey produced some great clothes and images.
I think he’ll probably take a break. Burberry has made him a very rich man. But, it is exciting what this talented man decides to do next. Perhaps he’ll join Angela Ahrendts at Apple, maybe a bigger fashion job such as Louis Vuitton, his own label or maybe something really radical like Amazon. Who knows?
See more Burberry related comment pieces:
Time to Ditch “See Now, Buy Now” here
Choose Your Rip-Off here
Guys, listen up. As you’re probably wearing trainers or sneakers, right now, you’ll probably want to know the direction your next pair is coming from. Think of the worst pair you can imagine, double it and then sprinkle on another cup of ugly and you’re there.
Left - Vetements X Reebok Instapump Fury Canvas Trainers - £610 from matchesfashion.com
Gone are those minimal, sleek cup-soles, that have, let’s be honest, had a good run for their money, to be replaced by the fugliest fuckers to hit the pavement.
Right - Raf Simons X Adidas Ozweego III Low-Top Trainers - £285
This is all part of our addiction to bad 90s style and everything of dubious taste. You better start planning the rest of the outfit!
Below Right - Eytys - Angel Low-Top Chunky-Sole Leather Trainers - £265
Below - Nike Air More Uptempo Triple Black - £140
It’s not gone Pete Tong, it’s gone Judge Jules! You don’t get more 90s than a pair of yellow lensed wraparound sunglasses.
I first saw these Gosha Rubchinskiy X Retrosuperfuture collaboration sunglasses at the CIFF tradeshow in Copenhagen in January. They were just about to be released. And, while they’ve sold out, the image stuck with me. There’s something disconcertingly bad about them, yet still fresh.
Style icons, the term used very loosely, such as Bono or Eyeball Paul spring to mind. I expect a lot of the sunglasses companies to start making similar styles for SS18. Lookout for bug-eye shapes and light coloured lenses.
Left - Gosha Rubchinskiy X Super by Retrosuperfuture - £200
Below - Gosha Rubchinskiy SS17
Below From Left - The wraparound Trinity of Judge Jules, Eyeball Paul & Bono
A citrus-oriental-woody fragrance, Chrome Pure revisits Azzaro’s original Chrome fragrance’s emblematic freshness, creating a more textured and vibrant feel, with the addition of two new ingredients: the spicy-woody accents akigala wood and tonka bean join the white musks and mate leaves of the original version.
TheChicGeek says, “Released in 1996, I’m not familiar with the original Chrome fragrance. As a brand, Azzaro, has little or no awareness here in the UK and even Googling images only brings up fragrance and no vintage or historical fashion images.
This fragrance follows the typical tonka bean formula that have been popular over the last few years, but it does has a sophistication lacking in many. Created by Jacques Huclier - he was the nose behind the epic Thierry Mugler A*Men - it’s fresh, but wait for the dry down as it's the best bit, where it gets soft, musky and almost gourmandy.
The bottle follows the form of the 1996 original and looks a bit dated, now, particularly the font, but if you’re a fan of this type of fragrance you could do much worse at this decent price”.
Left - Azzaro Pure Chrome - 100ml - £59
"If you wanna be my lover, you gotta get with my friends" or so the song goes. The Union Jack was the symbol - obvs - of “Cool Britannia”, when Liam was in bed with Patsy and everybody wore Wannabe loafers by Patrick Cox.
Left - Gucci - Union Jack Horsebit Leather Loafer - £530
I’ve been wanting to do something on this for ages, since Gucci took over Westminster Abbey to show their UK-inspired Cruise collection, last June, but, I'm not sure where the time went. Luckily, because Gucci are holding onto products and not putting them into the sale, they're still relevant.
If we’re talking about who owns the loafer then historically it’s Gucci, but during the 90s it was Patrick Cox. Selling 100,000 pairs a year, it was part of the Britpop wardrobe and while not cheap, they were suprisingly affordable with the silver 'W' on the side.
He sold his label and name and then the brand disappeared into the ether. He returned a few year's ago, designing a range with Geox and then decided to establish his new brand Lathbridge. The Lathbridge brand name is Cox's middle name and the company logo of the bulldog is inspired by Cox's much loved 2 English bulldogs, Caesar and Brutus.
I spoke to Patrick during a trade show in Paris where he was previewing this collection, I asked him about the Gucci homage, he knew about it and I think he was flattered. His version is slightly simpler, but with all the same positive 90s nostalgia. Now, to dig out those Benetton sweaters!
Below - Lathbridge by Patrick Cox - English Flash Penny Loafers - £321 from FarFetch