GROUNDTRUTH is a new premium bag brand made from a bespoke PET fabric which was developed using post-consumer plastic extracted from the environment. Even the thread is recycled.
Left - RIKR RANGE 24L BACKPACK - £ 256
GROUNDTRUTH was founded by Sophia, Georgia and Nina Scott, three sisters who have experienced a lifetime of intercontinental, and sometimes extreme, travel. Together, Georgia and Sophia have spent over a decade working and living in communities around the world while filming documentaries for their company, Groundtruth Productions, while Nina has spent her career in product development and artisan textiles, pioneering sustainable products and innovative fabrics.
In addition to reducing plastic pollution, GROUNDTRUTH prioritises ethical production methods by partnering with manufacturers who are approved by bluesignâ, an organisation which provides safer and more sustainable working conditions to change the environmental impact of the textile and fashion industries.
The brand’s first range is called ‘RIKR’, with a backpack being the hero product. Made from 120 plastic bottles, it provides the reliability any traveller might need without sacrificing the wellbeing of the environment for its production. It is 100% recycled.
Right - Founders, Sophia, Georgia and Nina Scott
To celebrate their launch there is a pop-up shop at Protein Studios, Shoreditch until Wednesday 11th September.
TheChicGeek says, "I'm banning the word 'sustainable' until further notice, but this bag is really making advances by being 100% recycled. I do wonder what we're going to do when we run out of plastic bottles?! The reason the bag is black is because this is the easiest colour with the least processes, and there has been a lot of thought and care gone into this new brand and product."
We reached ‘Peak Backpack’ a while back, so it’s really hard to find something that doesn’t just blur into the crowd. The expensive fashion ones, that you can’t fit anything into, or are more form over function, quickly become an irritant and are discarded on the bedroom floor.
The technical ones, on the other hand, make it look like you’re about to climb Kilimanjaro and don’t really blend into the urban environment. You want something stylish, technical and flexible in how much it can handle.
I’ve been recently introduced to Chrome Industries. Founded in Boulder, Colorado - I’m already sold on the name! - over 20 years ago by a couple of skaters and bike messengers, Chrome Industries started when they took an old Juki sewing machine, a few yards of ballistic nylon, added military grade truck tarpaulin and salvaged seatbelt buckles when they couldn’t find anything in the market that met their expectations.
This 'Urban Ex Gas Can 22L Backpack', in lightweight nylon, features reflective details, a removable laptop sleeve fitting a 15” MacBook Pro and velcro fastening inside and is fully waterproof with stylish taped zips. When empty, it folds flat, but, when full, it transforms into an attractive and very rigid looking rectangular tube.
This feels like the type of backpack that can be anything you want it to be. From meetings around town to a rainy trek in the country, it'll do its job without breaking a sweat. It's the type of backpack you’ll enjoy using and reach for first.
Left & Below - Chrome Industries - Urban Ex Gas Can 22L Backpack - £149.99 from Zalando.co.uk
This bag is the bomb. Actually, Troubadour should call this the ‘Bomb’, as it hasn't got a name.
British accessories brand, Troubadour, produce some great luggage and accessories and has, over the last few years, been growing their range and developing and enhancing their products.
I’ve been watching their progress and they know exactly what their stylish customers want: capacity, functionality, quality and understated branding.
If this was a ‘designer’ bag it would easily have a 1 in front of the number. It’s a giant holdall slash rucksack that could easily hold a week's holiday or trip. Stitch-free straps are injected with technical rubber for comfort and an external side pocket, top flap and internal mesh side pockets complete the design. The fabric body is strengthened by the crossing over leather straps while keeping the weight down.
You’ll look like a chic Action Man and carrying it will be the most stylish workout you’ve ever had. Now, squat!
Left & Below - Troubadour - Fabric + Leather Duffle - £895
Just as everybody seems to be turning veggie or vegan, so too are our accessorises. M.R.K.T. - Mad Rabbit Kicking Tiger - is a Los Angeles-based accessories label established in 2010 by Harvard-trained architect, Tom Pen.
The designs are inspired by modern architecture and produced in materials which are carefully selected with structure, texture, and durability in mind. All of the materials are socially conscious and vegan friendly and feature vegan leather, felt and micro suede.
TheChicGeek featured one in this OOTD - here
Left - Are you a Mad Rabbit or a Kicking Tiger? Carter Backpack