When I was a kid, a Popeye - I'm not sure why it was called that - was an ice cream with an ice-lolly stuck in the top. It was a way of being greedy and getting more out of mum from the Ice Cream Man.
Well, this summer, you better avoid those ice cream and lolly stains in a pair of illustrated jeans from the Dutch fashion brand, Scotch & Soda. Featuring Brutus, or Bluto as we like to call him in the UK, Popeye's main antagonist, he was the bearded and hench bully and is perfect for our continuing hipster times. I can't remember him being a lifeguard, though, but he can rescue us anytime...
It's a small collection featuring a varsity jacket, camp collar shirts, as well as these jeans. And, while you should be leaving plain, bright white jeans to the lads on the next edition of Love Island, these are an exception and a work of art.
Left - Scotch & Soda - Brutus Jeans - £194.95
If you’ve been taking notes from the latest men’s collection from Gucci, Cruise ’17 to be precise, you’ll have seen that they’ve looked to Britain and our anarchic past and created classically punked denim.
Both - Gucci Cruise '17
I’ve been tempted to bleach some jeans for a while now, ever since a splash back, while cleaning, left an interesting finish.
Below - An original skinhead
Take a pair of jeans that have been languishing at the back of the wardrobe. Look for something slim or tapered. Make it a pair you were going to chuck out, so you’ve got nothing to lose if you don’t like the finish.
Left - Test the bleach on a pair of unwanted jeans so you get an idea of the finish
Don’t use your favourite pair of jeans. Look for a pair where you like the fit, but not the wash or colour.
Left - Stuff the legs with newspaper to control the bleach to one side of the jeans
I’ve gone for an old pair of Lee 101s which have braces attached which only adds to the skinhead look. Im taking the braces off before I start as I don’t want these splattered with bleach.
Get some standard household bleach. You can wear gloves if you prefer.
Lie the jeans out flat in the bath tub or shower tray or do outside. Stuff the legs with newspaper to control the bleach to one side.
Left - Mohicans are optional!
Pretend you're Jackson Pollock and liberally drip the bleach over the jeans.
Left - Use standard household bleach
Let the jeans dry, best left overnight, then do the same on the other side.
Right - The bleach will look a bit green, but don't worry, it's working its punk magic!
Use a bucket to rinse or throw into the washing machine.
If you want a stronger contrast you can use the bleach directly. For something more subtle you can dilute the bleach with water and apply with a sponge.
The longer you leave on the bleach the whiter/lighter it will become.
Left - Hang the jeans on the washing line to dry
It will look a bit sludgy green as though it has been attacked by Slimmer from Ghostbusters. Don’t PANIC. It gets worse before it gets better.
Left - When you've done both sides put them on a cold rinse in the washing machine
Below - Skinhead Geek! You can opt classic skinhead with a Brutus shirt or, maybe, a Fred Perry polo shirt and Dr Martens or you can take inspiration from the Gucci show above
Left - TheChicGeek practising what he preaches and making WWD's street style pictures during LCM