Displaying items by tag: Farfetch

Thursday, 23 January 2020 14:48

ChicGeek Comment Dying Destination Streets

Dying Streets Floral Street Shop at BluebirdNews in, Jigsaw is closing its Bluebird concept. After 15 years, the majority of those spent at the quiet end of the Kings Road in Chelsea, it recently moved more central to the prime site of the refurbished ‘Carriage Hall’ on Covent Garden’s Floral Street.

Left - Inside Jigsaw's Shop At Bluebird, Carriage Hall, Floral Street closing this week

Named after the art-deco car garage it was once housed in, it relocated in May 2018 and was part of the landlord Capco’s relaunch of Floral Street alongside the first central London outpost of Petersham Nurseries. 

Stocking a mix of designer labels and maison objets, after just over 18 months in this location, The Shop at Bluebird, to give it its full title, is closing its doors for good this week. 

Dying Streets Floral Street Shop at Bluebird Paul SmithA concept store without a concept, its short spell on Floral Street clearly illustrates how a once thriving, premium fashion street in a central location is struggling to pull in the shoppers. The store will turn into a larger Jigsaw store format.

Right - Discrete sign advertising the brands on Floral Street

Floral Street, a charming cobbled street just off the busy James Street, has been a fashion destination since the late 1970s. A pioneer of the area, Paul Smith opened his first store in London at 44 Floral Street in 1979. Over the next 20 years, Floral Street became one of the coolest fashion streets in London. Agnès B, Nicole Farhi, Jones, a cult designer menswear retailer, and Jigsaw Menswear were just some of the stores to make this street blossom. It’s slightly off-the-main-drag location was part of its charm.

Today, many tourists and shoppers walk straight past to the busy market area with its plethora of beauty brands or upwards to the more high-street Long Acre. Peer down Floral Street and it doesn’t look like much is there.

Floral Street isn’t alone, the same thing has happened to South Molton Street in Mayfair. On a map they geographically look as central and in the mix as anything else, but they, seemingly, get so easily passed by. Since the millennium these streets have gradually lost their appeal and declined.

Even Browns, the main pull of South Molton Street is moving. It has occupied its collection of small stores since 1970 and is now moving out. Running from Bond Street Tube station, on the corner of Oxford Street, diagonally down towards Brook Street, South Molton Street has long been a stylish cut through. Today, it has become more synonymous with people giving out free mini samples of soap than chic retail destination.

Browns is closing its collection of awkward stores to move around to a new, singular location on Brook Street. Now owned by online giant Farfetch, Brown’s new store will open this summer in time to celebrate its 50th anniversary. 

Dying Streets Floral Street Shop at Bluebird Paul SmithWhile not being able to comment on the reason they are moving out, Holli Rogers, CEO of Browns and CFO of Farfetch, says “it really is telling that we found this incredible location to be our new home as we also look to celebrate our 50th anniversary. It was important that we stayed in the heart of Mayfair bringing our clients on this exciting journey, whilst honouring the path we’ve been on and looking to the future of Browns as a pioneer of luxury multi-brand retail with a technology viewpoint. Being in one dedicated space, we are excited to be able to offer a vital and engaging customer experience that draws on the store of the future technology whilst also playing homage to the history and story of both the location and fundamentally Browns.” 

Left - Paul Smith's original London shop opened in 1979

Dying Streets Floral Street Shop at Bluebird Kent CurwenSo what will become of South Molton Street as even more empty shops pile up? Landlord Grosvenor is proposing investment in a ‘South Molton Triangle’ as the delayed Elizabeth Line finally opens in summer 2021 bringing many hundreds of thousands of more people into the area. But, they’ll need to entice them to venture down South Molton Street and not lose them to Oxford Street. 

Right - Landlord advertising Kent & Curwen's Floral Street on the busier James Street

Bounded by Davies Street, Brook Street and South Molton Street and well-known as the home of Grays Antiques Market, this part of Mayfair was always a pedestrianised break from busy Oxford Street.

Grosvenor launched a public consultation in the summer of 2018, no doubt expecting the new underground station and line to be finished sooner. Simon Harding-Roots, executive director, Grosvenor Britain and Ireland, said at the time, “Our proposals are at a very early stage and we want to encourage feedback on how new investment could best serve the community above and beyond the opportunity to better manage increased pedestrian numbers. It is important to us that local voices are incorporated into the planning submission we will ultimately make.”

“The West End is currently ill-equipped to cope with the levels of pedestrian traffic we already see every day, let alone the arrival of thousands of extra visitors expected from the Elizabeth Line. Many of Mayfair’s pavements are too narrow, routes were built for a different era and, perhaps counter intuitively, there are not enough services for those living in and visiting the area.

Dying Streets Floral Street Shop at Bluebird Glossier“We recognise the potential of the South Molton Triangle to address a number of the issues the local community faces. By proposing new investment here, we will be able to better protect and enhance the character and simple enjoyment of living and working in one of the most desirable places in London and the West End.”

Right - Glossier beauty pop-up open until February 9th

These areas need more than simply people management, new pavements and street furniture and it feels like landlords, Capco and Grosvenor, have been focusing on larger and juicer parts of their estates rather than these streets which are more on a Victorian and Georgian scale. At the same time streets like Chiltern Street and areas like Coal Drops Yard have developed and are doing what these locations used to do.

The American beauty brand Glossier recently opened a pop-up on Floral Street, open until February 9th, 2020.

These forgotten about fashion streets were once a destination for those looking for the new cool. Being surrounded by hugely popular shopping areas, there is no reason why they can’t return to this. 
These streets need to find a new reason to be and then channel people accordingly. They need to work out and provide what is cool in 2020.

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Published in Fashion
Monday, 24 September 2018 11:21

Menswear Trend Daytime Sequins

Men's sequins sequinned menswear GucciIt’s time to shine! You’ve probably noticed menswear getting bigger, brighter and sparklier, recently. It can probably be pinpointed to social media - how much black do you ever see over there? - but menswear has never been more experimental - I wrote about it here - High Street Peacocks

Left - Gucci - Sequin Bomber Jacket - £4040 from Farfetch

Well, it’s time to get the sequins on and not in the traditional night time/office Chrimbo party type way. This is sequins everyday, down the shops and out for coffee.

Men's sequins sequinned menswear GucciThe most versatile shapes are the bomber jackets, which give you a Michael Jackson quality, and festival type T-shirts or shirts, which look great as the nights before longer and our days need some magic and sparkle. Don't be scared, shine bright like a diamond!

Left - ASOS DESIGN - Skater Trousers In Silver Sequins With Red Side Taping - £40

Below - ASOS DESIGN Festival Oversized Sequin Chevron Stripe Shirt In Silver - £40

Men's sequins sequinned menswear ASOS


Men's sequins sequinned menswear Valentino

 

 

 

 

 

 

 

 

 

 

 

 

 

Left - Valentino - Sequinned Bomber Jacket - £6250 from Farfetch

Men's sequins sequinned menswear boots Christian LouboutinLeft - Christian Louboutin - Huston Sequin-Embellished Ankle Boots - £995 from matchesfashion.com

Below - Jaded - Black, Green & Red Sequin T-Shirt - £50 from Topman

Men's sequins sequinned menswear Topman Jaded London T Shirt

Men's sequins sequinned menswear River Island

 

 

 

 

 

 

 

 

 

 

 

 

Left -River Island - Men’s Jaded Red Sequin Bomber Jacket - £130

Want sparkly feet? Read more here

Need more inspiration? See Best Dressed Chic Geek Jeff Goldblum rocking party season

 

 

 

 

 

 

 

Published in Fashion

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