I’m always fascinated with those World Cups during the 1960s and 1970s where the players sat around drinking and smoking like they were spending two weeks on the Costa Brava. Sunning themselves and taking the missus with them, this was World Cup as lad’s holiday. Today, it’s much more serious, and if all the bungs, corruption and violence hasn’t put you off, it’s still a spectacle bringing the world together.
Left - Bobby Moore with locals on the beach 1971 NPG
As well as a sporting contest it’s also a cultural and style moment, celebrated every four years. Recently, photographs of the footballer Bobby Moore were acquired by the National Portrait Gallery and have gone on display to mark this year’s World Cup and the 25th anniversary of his death. The photographs were acquired from the collection of Roberta Moore, his daughter, and show Bobby, the golden boy of British football, throughout his career both on and off the pitch.
Right - Nike Football - England Home Vapor Match Shirt In White - £90 from ASOS
Umbro has released the 'Unforgotten' collection. Back in 1966, Umbro did a deal with all 16 competing teams in the World Cup finals to wear Umbro kit. Everyone agreed, but, when the tournament started, one team didn't wear the kit: the Russians. The Unforgotten collection is inspired by what that missing kit could've looked like and the colours and iconography of the Soviet era. Part of the collection is inspired by Lev Yashin, Russia's goalkeeper in 1966 and arguably the greatest goalkeeper ever - still the only goalkeeper to ever win the Ballon d'Or. He was also famed for always wearing head-to-toe black when playing, hence the Lev pieces in the collection are predominately black.
Left - Umbro 'Unforgotten' Collection - Prices range from £35-80
Left - 'Saturday Night Fever Pitch' by Simon Doonan, read TheChicGeek's review here
Below - Bobby Moore & Family 1975 NPG
Louis Vuitton has released a FIFA World Cup official licensed product collection - they also make the travel case for the World Cup trophy. Available in 3 colour combinations - red, black and blue, and made with the Maison’s textured Epi leather, the pattern is inspired by the official ball of the 1970 FIFA World Cup. There will also be a range of 35 country name tags - 32 qualified teams of the FIFA World Cup competition + Italy, USA, and China. It is available from the Louis Vuitton boutiques in Harrods and Manchester.
Far Left - Louis Vuitton - Keepall 50 – Epi leather - £2970
Left - Wallet - Slender Epi Leather Wallet - £460
Vilebrequin’s signature turtle shares the spotlight, this time, with an especially clever cephalopod: the octopus. With eight tentacles to dribble, he represents the famous ‘Paul’ who captivated the football fans crowds with his predictions in the 2010 World Cup.
Left - Vilebrequin - Soccer Turtles - £175
The design is based around the footballs that made, well some of us, into Ronaldo or Messi in the playground. All for the price of £19.66 to celebrate the last time England did anything!
Left - OIBOY - Super Stars Made in Playgrounds White T-Shirt - £19.66
Below - New Balance + Paul Smith Signature Stripe Leather Football - £195
See what to wear while watching - TheChicGeek's OOTD World Cup Casual
Being British, there is no escaping football, and in turn, footballers. On the back pages, the front pages and every page in-between, these spoilt young men are entertainment, both on and off the field.
The new book ‘Saturday Night Fever Pitch’ by Simon Doonan - The Magic and Madness of Football Style - is a celebration of the beautiful game through the lens of fashion.
Left - Cover of Saturday Night Fever Pitch. More disco balls than 'Golden Balls'!
‘I love nothing more than to contemplate Andy Carroll’s man bun. Where others see reasons for mockery – a swishy sarong, a bleached mohawk, a camo-painted Bentley – I see mysterious self-disclosure, creativity, swagger and style. This is the lens through which I view the world of footie. I am, therefore, less ‘Fever Pitch’ and more ‘Saturday Night Fever Pitch’.
Who knew that Simon Doonan, Creative Ambassador for Barneys New York, would be such a football fan? But, then I suppose it’s all part our new understanding and inclusive society!
Footballers combined with fashion is like watching a car crash: you can’t take your eyes off a bad one. But, they have the income to make even the most expensive things disposable - unfortunately, the terrible tattoos are relatively permanent.
What they do influences, for better or worse. Just look at the recent furore regarding the gun tattoo England player Raheem Sterling had on his leg. These guys are young, the world is at their feet, quite literally, and they have hundreds of thousands of pounds in their pockets. They won’t get it right every time. Would you?
Right - Still the king of 20th century footballer style - George Best
This book looks back at footballers and their shopping habits from before the maximum wage cap was lifted and through the decades up until the present day. A couple of things are missing from the book - Freddie Ljungberg in his Calvin Kleins and that terrible cross-eyed sculpture of Ronaldo’s head!
There are plenty of LOLS at the Wags, managers, cars and hair styles. It would have been good to see a best and worst dressed list, but I suppose it’s all subjective and changes through time.
David Beckham and George Best are the pillars in the book, but it’s worth picking up just to see Victoria Beckham in her 2006 Baden Baden Wag phase of perma-tan and pneumatic tits. Though she’s changed, many women will be taking this look to the grave.
It’s interesting to read that Paul Smith helped George Best with his fashion boutiques in the 1970s and even helped decorate that modern house he had built. The bath was so big George never used it because it took so long to fill.
This is a fun romp through the silliness of footballers and how they spend their money. Some of the headings are a bit cheesy and tabloidy, but that’s, I guess, part of the fun. I don’t think the title is as humorous as Doonan thinks because football and fashion doesn’t need any help in upping the campery.
Left - Mike Summerbee of Man City with the precursor of the car CD player, 1967
This would be a good gift for any guy interested in contemporary culture, not just football or fashion. Now, where would Dolce & Gabbana and ripped jeans be without all those footballers?!
Saturday Night Fever Pitch: The Magic and Madness of Football Style, by Simon Doonan, published by Laurence King - £19.99
Like men's style books? Read TheChicGeek review of House of Nutter by Lance Richardson
Regardless of whether you like football or not, they'll be no escaping the World Cup when it starts in Russia shortly. I can't remember how many 'years of hurt' it is now, but, expectations aren't particularly high with regards to the England team. That doesn't mean that I don't care.
Settle down in front of the TV and start shouting, "Come on, England!"
Credits - Cardigan - A Day's March, Shirt - R.M. Williams, Jeans - Paul Smith, Shoes - Base London
With the Russian World Cup coming, or should that be looming?! We're going to get all nostalgic for Panini stickers and short-short football kits. Retro sportswear shows no sign of slowing down in fashion circles and anything branded, or with brand's old logos, is as popular as ever.
Credits - Loafers - Base London, Jeans - Raey, Top - Vintage
So, today is Football Shirt Friday, raising money for bowel cancer research, but if you’re a follower of fashion, then everyday, this summer, can be football shirt friday. The football shirt is the new holiday hawaiian shirt. So, bin the hibiscus and hula-hula dancers and take to the terrace.
You can pick these up from vintage stores, charity shops and on the high-street and it doesn’t really matter which team you support as long as it’s ‘Team Style’. They need to feel as synthetic, shiny and as ‘drip dry’ as possible. These are a loose fit, so not fitted, clingy or ‘muscle fit’.
Team with a tracksuit and sandals or dad jeans and the best thing about these tops are they are usually fairly cheap and low maintenance. You can even wear these tops with a suit, (I recently rocked one with my Tom Ford suit and it worked on Instagram - see picture below), or on a lads holiday.
If anybody starts to talk to you about about football, just nod and back away!
Here’s 10 of the best:
Left - Gosha Rubchinskiy X Kappa - £50
Left - House of Holland X Umbro - Striped Jersey - £61
Left - Umbro - Witton SS Jersey - £14
Below - Devote - Navy Curved Hem Faded T-Shirt - £25 from Topman
Left - Diadora - Maseru Jersey Men’s - £24.99
Left - Puma - Speed S/S Short - £13.50
Below - Le Coq Sportif - Manufrance Jersey - £60
Left - Hummel - Core LS Poly Jersey - £14
Left - New Balance - Tech Training Elite SS Jersey - £28
Below - BoohooMan - Raglan Side Print T-Shirt - £10
With everything turning towards vintage sportswear, it was perfectly timed and serendipity to receive an invitation to the Diadora museum. Located near Treviso, around 40km from Venice, Diadora, the Italian sportswear brand and manufacturer, is having a renaissance and riding the wave of the revival of 80s sports classics and men’s terrace wear.
Left - Diadora HQ is near Treviso, a town in the Veneto region of north-east Italy
Unfortunately not open to the general public, the museum is located at the head office and factory. Since July 2009, Diadora has been controlled by L.I.R. the holding company owned by the Moretti Polegato family, who also own Geox. They have re-established the Diadora brand and the museum is there to remind and explain to visitors and employees the brand’s history and sporting heritage.
Right - The timeline of Diadora's history in the museum
Diadora is from the Greek, dia-dorea, which means, ‘to share gifts and honours’, and was established in 1948 by Marcello Danieli to make mountain boots. Treviso is situated near the mountains and the Italian mountain police required special boots for their duties and this is why many of these types of manufacturers and companies sprang up in this area after the war.
In 1960 Diadora shifted its production to sports and during its heyday in the 1970s, 1980s and 1990s, it was worn by some of the biggest sports stars of the time including Ayrton Senna, Sebastian Coe, Bjorn Borg and the Italia ’90 Italian football team.
Left - One of many of the famous sports shoes in Diadora's hall of fame - Here is Boris Becker's
In 2009, Enrico Moretti Polegato, a member of the controlling family, became the new president of the company with the aim of enhancing the brand’s worldwide reputation and production. A background as a lawyer, and softly spoken, he kindly gave us the tour of the museum.
Right - Inside the factory where 10% of Diadora's shoes are #madeinitaly
The museum starts with an overview of nearly 70 years of history with a few of the original machines and processes it takes to make the shoes. An enviable collection of signed football shirts illustrates the depth of names who have worn Diadora.
The next part is where Geox’s expertise comes in. Masters in sole innovation and construction, they are regarded by some as the best, producing comfortable and practical footwear. A new concept, centred in the room, illustrates the breathability of their soles and how they are bringing this technology into Diadora’s new footwear.
Left - Diadora's sporting greats on the outside of the headquarters
The final part is Diadora’s greatest hits: a display of all the sports people who have worn Diadora over the years including Boris Becker, Roberto Baggio and Francesco Totti pictured alongside their shoes.
Diadora’s collections are a good mix of heritage with modern finishes and techniques centred around the sports shoes and their current collection of 'Heritage' casual wear has the strong branding people are currently looking for. They do pure sports shoes, casual shoes and vintage inspired shoes, for many different sports, and they also produce utility shoes. Around 10% of their shoes are, now, made in Italy, and around 30% is made in neighbouring countries in Europe.
When I visited they were making utility shoes in the factory adjacent to the museum. The small production space is connected to the design department so they can prototype and produce in limited runs and in tighter time frames. Diadora has recently specialised in producing special collaborations for brands and retailers.
It feels that being part of a bigger group, Diadora, has more stability and the expertise and investment you need in order to be able to keep up in this very competitive market. As people grow tired of the sports mega brands and a return to those with real heritage, Diadora is in the perfect position to reap the benefits with quality products that are well made and define this new era of retro sports that has hit the current fashion scene.
Right - Diadora's current SS17 campaign which references its 80s archive
More images below