“With 'the modernist', I designed a fragrance that has that self-assured simplicity. Bergamot opens the parfum and leads the way to a oral centre. Freesia felt like the perfect choice in this journey from citrus to timber. I love the sweet and sharp sensation of freesia and the way it softens and radiates a cleanliness on the skin. This is cradled in the warm hands of frankincense. I wanted a dominant, distinguished base and its complexity is enriched with labdanum, timber and even fruit, creating an autograph for the wearer. I’m not a big fan of scents that arrive before you do and linger in the room after you’ve left. For sure, be powerful and be bold, but let them remember how you smell, not just the smell.” says John Evans, Fragrance Designer & Founder of the modernist fragrance.
Taking a break from corporate life, John worked full-time as a writer and has seven novels published. Following his re-entry into the world of finance, John lived and worked in the US and Australia for a number of years. He and Andrew, his partner, returned to the UK in 2008 where John was the Managing Director of a global business.
Leaving full time work at the end of 2014, and at Andrew's suggestion, John began formalising a lifelong passion for fine fragrance. Soon after, John authored the modernist manifesto and founded the house of modernist fragrance. Formulated in London and made in England, this is his first fragrance.
Left - The Modernist - 50ml - £145
TheChicGeek says, “It’s refreshing when somebody has put everything into a single fragrance. This feels like a labour of love and another welcome addition to the family of small British perfume producers. I’m not sure whether ‘the modernist’ is the name of the company or the fragrance or both. But, I really like it.
It has a cool, almost menthol, freshness at the top, with an element of turpentine. Then, a peppery layer which moves into spice and the comforting and intoxicating depth of the frankincense. It doesn’t dominate, but has a delicate richness, very much like John’s goal in the creation - see his quote above. The packaging reminds me of Miller Harris.”
TheChicGeek says, “The last dunhill fragrance, 'Icon', back in 2015, set the standard for the modern range of dunhill men’s fragrances. I was a fan - see more here and four incarnations later, it’s time for something new.
‘Century’ is their latest offering. The perfumer is Carlos Benaim and features refreshing top notes of bergamot, grapefruit and mandarin. A base of sandalwood, warming olibanum - frankincense - and fragrant neroli sits on sandalwood, musk and cypriol
As somebody at the press launch said, this smells like a posh body wash. The type that stays on your skin in a soft, soapy and background kind of way. That's not to be derogatory and there are plenty of people who don't want shouty fragrances. This is very subtle and warm, with the mixture of neroli and sandalwood, and, pleasingly, is an easy wearer in a quality and sophisticated way. It's just not something you'll be able to pick out distinctively in a line-up, but it's still good at what it does.
The bottle is one of the best I’ve seen for a while. It’s very Verner Panton - the designer was a major influence for SS19 - see SS19 Milan/Paris Trends Scrapbook here - and looks like a paperweight from the 1960s. It’s disappointing the magnetic, curved top doesn’t fit perfectly into the recesses on the side. This probably says more about me being on the spectrum than anything else!
This is an accomplished fragrance from dunhill and makes their collection of fragrances some of the best packaged in the mainstream men’s market."
Left - dunhill London - Century - 75ml EDP - £59
Available now exclusively to Harrods. Launches nationwide from the 6th August 2018