Fred Daley has a ring to it! Fred Perry has teamed up with British designer, Nicholas Daley, in their first collaboration. Taking inspiration from his parents’ club nights and their role in igniting reggae sound system culture in the UK, Daley has exaggerated Perry’s signature polo shirt with his 70s styling.
Daley’s mix of Caribbean and Scottish heritage is blended here in a boxy fit shirt with thick intarsia hem and sleeve details.
Left & Below - Nicholas Daley X Fred Perry - Striped Knitted Shirt - £175
Some of Britain’s best known, mid-sized fashion brands are up for sale. French Connection, Pretty Green and Anya Hindmarch are all rumoured to be looking for new owners. Put LK Bennett into the mix, which recently when into administration, closing five stores and making 55 redundancies, and you have a slew of established British brands trying to forge the next chapter of their existence.
While Anya Hindmarch is more in the luxury pricing category, the others are all premium high-street; asking consumers to stump up more cash for their products in a mid-market squeezed between fast-fashion and ‘luxury’ brands. This is an area that has suffered the most over recent years. Hooked on sales and discounts, many of these brands operate an unsustainable retail network, flabby business model and have suffered due to the demise of the traditional department store.
Putting themselves up for sale is timely. If you’re a foreign investor, British companies have never been so cheap, due to the weakness in the pound and Brexit, but there’s also a watch and wait attitude for most of the retail market at the moment, with many companies, particular private equity, being burnt, over the last few years, and only investing in strong, bankable billion dollar brands.
Left - Anya Hindmarch bag with her quirky sticker designs, but does the brand need to make more conservative product?
French Connection has been on the block for a while now. A brand that reached its zenith in the late 90s, thanks to their provocative and attention seeking FCUK slogan, it had lost its way. It recently went into the black, thanks to an ambitious store closure programme. Recently reported, French Connection made a slim profit of £100,000 for the year to January 31, 2018, compared with a £2.1million loss the year before. Revenues edged up 0.2% to £135.3million but its same-store sales fell 6.8%. French Connection said it will continue to close stores, having shut down more than half of its sites in the past five years. Mike Ashley’s Sports Direct has a 26% stake in the business with founder Stephen Marks, who is also chairman and chief executive, owning almost 40% of it and they say talks were “ongoing” with several potential buyers.
French Connection has done the correct and drastic decision to close the majority of it stores and department store concessions. Truly international, it is not wholly reliant on the UK market, but needs to remind people of their USP and make people feel good about paying more. It needs to decide what the sustainable size of the business is.
Liam Gallagher’s menswear brand Pretty Green, which is named after a song by The Jam, has called in Moorfields Advisory to help look at options for the company. Founded in 2009, Pretty Green channels British Mod culture into branded basics, linking the brand to music heroes and a strong Made-in-England feeling for its more premium ranges. The company said that it was “not immune to the challenges currently facing the UK high street as customers migrate from purchasing in store to online.”
It currently has 14 standalone UK stores and numerous concessions within House of Fraser department stores. The brand lost £500,000 when House of Fraser feel into administration in August 2018. “The growing overall demand for the brand, coupled with a strong online customer base, position the company well to navigate these changes and we are therefore considering all options,” they said with regards to a sale. In the 16 months to January 2018, turnover at Pretty Green rose to £38.2 million and pre-tax losses narrowed to £1.5 million following a £5.6 million loss the year before. Private equity company, Rockpool, invested £11m into Pretty Green in 2017 for a minority stake.
Pretty Green has a very distinctive British look, and, while it has its core Mod audience, it needs to develop and reintroduce itself into the larger men’s market. It has to define what it sells and make men more aware of this. Its small retail network will probably be trimmed further and it’s good they are starting to narrow their losses, but they need to tap into that rich vein of cult British style that Fred Perry and Dr Martens do so well. This cool also translates internationally. Any investor would probably want Liam Gallagher to have a more prominent role at the brand and increase his visibility in it.
Right - Liam Gallagher in Pretty Green
The British luxury goods brand, Anya Hindmarch, has been put up for sale. Mayhoola, the Qatari royal family’s investment fund, which also owns Pal Zileri, Balmain and Valentino, has decided to sell the brand it started buying into in 2012. The fund has grown its stake from 39.9% in 2012 – Mayhoola bought a controlling stake in the company for £27million - to at least 75% by the middle of last year.
Founded in 1987, Anya Hindmarch has become known for her quirky and colourful designs. The brand lost £28.2 million and reported a 10 percent decline in revenue to £37.2 million for the year in 2017, the latest year for publicly available accounts. The selling decision is said to be “mutual”.
Anya Hindmarch has plenty of fun ideas, but, they, as a brand, just need to establish who the customer is. It has a lot of potential, but, unusually for a leather goods company, it needs to focus on more conservative product. Sometimes it’s hard to find a plain, elegant black bag, which means they are missing out on a huge amount of sales. The prices are premium, so the high-fashion, seasonal and quirky fashion product has a limited audience, while more classic and trans-seasonal product would sell well too.
Their £40 stickers were a surprise hit, but, as an example, their candle range has a strange disconnect between customers. I don’t think many of the older women carrying the bags want cartoon eyes and rainbow decorated candles on their coffee tables. It needs to balance the fun with the sophisticated.
This brand would sit well with Burberry - there are rumours they are looking to buy something - or maybe a Mulberry, and drill down into that affordable luxury market more. I think they will have plenty of interest, possibly from the Americans - Tapestry, Capri Holdings - growing their brand portfolios.
If retailers can survive 2019, there is a strong chance they’ll be okay. Investors will want to see that losses are stabilising, or reducing, and there is a clear strategy for the future. Skeleton retail networks, offering enough brand awareness while pushing people online with good product will be the future for these brands. Being less reliant on the department store model and taking your quality product direct to consumers will be the only way to make these brands profitable. You need a point of difference to make people pay more and a feeling they can’t get what you offer anywhere else. The days of chucking huge amounts of money at growing brands is over and private equity will opt for more realistic, tidy returns rather than huge growth.
These brands have that problem of being too big to be nimble and streamlined, while not big or glamourous enough to catch the eye of the big investors to take it somewhere big. Mike Ashley can’t buy everything. Or can he?!
Read more of TheChicGeek's expert comment here
Depending on how you look at it, Copenhagen's shows are either late or early. It’s the end of the men’s calendar and the beginning of the women’s. Copenhagen has two main trade shows: Revolver and CIFF. Revolver is more condensed and in the upper mid-market of men’s and women’s brands, while CIFF runs the full spectrum from East London’s finest to affordable and wearable mainstream brands and designers.
Here are the trends and brands to know for AW19:
Left - A display at CIFF AW19
Seen on the red-carpet thanks to Abloh’s Louis Vuitton, the harness, with attached pockets, is the natural successor to the bum bag. The cross-body straps and practicality, makes it look fresh and incorporates better into an outfit. This is about sports and travel while being hands-free. New brands offering these styles are “BumBumBag” from France and “Taikan” from Canada.
Right - New affordble accessories brand from France, BumBumBag
This was a trend that I noticed at Pitti Uomo. The economics of recycling relies on the material having a higher monetary value and cashmere is one such raw fibre. Danish brand Pullover, www.pullover.dk is collecting old cashmere knitwear, taking it to Italy, removing all buttons, care labels and necklabels and separating into colours.
They then shred the fibres, mix with virgin cashmere to spin new yarn. The final garment contains 70% recycled cashmere and 30% new.
Left - Danish brand, Pullover's display of the different cashmere makers going into its recycled cashmere jumpers
The Cool Quilted Slipper
The Millennials and Generation Z aren’t leaving the house, so the cool slipper is where the money is in young footwear ATM. Something fun and affordable, these quilted versions look young and comfortable. Brands such as Woolrich, The North Face and Crocs each showed their versions.
See new brand “Coma Toes” in Berlin
From Left - Woolrich, The North Face
Return of the Brogue
If minimal Scandi footwear brands like Vagabond are reintroducing the brogue then you know it’s the direction footwear is going in. As we see a contraction in sports shoes, we’ll see a swing back to leather shoes and in particular brogue styles.
Left - Vagabond brogues
Christian Sneum worked at Valentino for 12 years before launching his own, eponymous label. New for AW19, it’s a dark take on western/army wear including accessories and footwear offering exaggerated details in classic menswear styles.
Left - Sneum, new brand by a former Valentino designer
This Dutch label is inspired by the name Vanessa. Interestingly, the name was invented by the author Jonathan Swift for Esther Vanhomrigh, whom Swift had met in 1708 and tutored. The name was created by taking “Van” from Vanhomrigh's last name and adding "Essa", a pet name for Esther. A soft palette of pastels comes in waisted coats, knitwear and trainers in this feminised feeling men's collection.
Left - New Dutch brand inspired by Jonathan Swift's invention of the name Vanessa
The vast majority of wine bottles no longer contain a cork, so what has happened to that centuries old Portguese commodity? Asportuguesas is a new footwear concept using the harvest from these oak trees. The world’s first cork flip-flops brand, it uses a 100% natural raw material that is born in a tree and is retrieved every nine years, without the tree ever being cut.
Left - Cork soles giving Asportuguesas a sustainable base
Meaning “Vandalism” in Danish, Haervaerk is a Gorillaz-type, gaming looking label of brightly coloured unisex clothing. Their uniform is metamorphorsed by the oil sea, wet asphalt and the rusty containers that litter the Danish seafront.
Niels Gundtoft Hansen, the lead designer, grew up in Denmark and is imbuing the collections with a Nordic identity. Originally hailing from Copenhagen, Hansen studied at London’s prestigious Royal College of Art. His 2016 graduate collection won the Only the Brave award at ITS – the International Talent Support contest in Trieste Italy. Marie Munk, as well a Danish graduate from the Royal College of Art, became partner in Hærværk in spring 2017.
Collaborations for AW19
Nicholas Daley for Fred Perry
Rising British menswear star, Nicholas Daley, has been tapped up by Fred Perry for this first collaborative collection. As well as working with adidas Originals for AW19, Daley offers his mixing of styles influenced by his Caribbean and Scottish backgrounds. Think madras camp collar shirts and bold tracksuits inspired by his father’s nightclub.
Cottweiler for Reebok and Allegri
Matthew Dainty and Ben Cottrell of British brand Cottweiler have worked with the Italian outerwear maker, Allegri, and Reebok for two further collaborations, this season. This is a continued relationship with Reebok featuring a new slip-on loafer and the 10 raincoats with Allegri are inspired by the deep sea and its underwater world using their respected fabrication.
From far left - Cottweiler X Allegri, Cottweiler's loafer for Reebook
So many brands are simply remaking their archive, and why not, when it looks this good. We all know how I feel about Fila Vintage, but I first noticed this Fred Perry number at Pitti Uomo in January and then Berlin after. At first, I thought it was a display of vintage, but it's even better when you realise you can buy it. It’s part of their ‘Reissues’ collection and is designed to look like two layered knitwear pieces. The pageboy haircut is optional!
Left & Below - Fred Perry - Reissues Layered Turtle Neck Jumper - £145
We’re going to take our warm weather inspiration from Michael Fassbender, today. This is how you want your polo shirt to look this summer. Of course, it helps if you have the body, but a knitted polo shirt with stretch will compliment most body types.
You want it to cling in the right places, so the chest and arms, so go for something fitted, but not too tight. The high-street are doing some great knitted polos at affordable prices or opt for something pricier in a bold colour. Go for a fine knit wool, even in summer, or a silk mix.
Left - Michael Fassbender at SXSW showing us how something so simple can look so good
Here are TheChicGeek’s favourites of the season:
Left - William Lockie for L+M Ecru Fine Knit Cotton Polo - £43 from Trouva
Left - Pretty Green - Stone Fortrose Knitted Polo - £65
Left - Prada - Slim-Fit Jacquard-Knit Wool Polo Shirt - £545 from MRPORTER.COM
Below - Reiss 'Manor' Merino Wool Polo Shirt - £75
Left - Fred Perry - Tipped Knitted Shirt - £70
Left - ASOS - Knitted Short Sleeve Textured Polo In Muscle Fit - £20
Below - River Island - Ecru Knitted Polo Shirt - £20
Left - Pretty Green X John Smedley - Chartham - £135
Left - H&M - Silk-Blend Polo Shirt - £24.99
Below - Peter Werth - SS17
Raf Simons’ long-term collaboration with Fred Perry has been one of the most successful, in brand and creativity terms, in menswear. Started in 2008 and, now, in its 14th collection, this tie-up was the perfect twist on Fred Perry without being dominated by a designer.
Every season Raf Simons knew exactly how to had a new spin on the classic Fred Perry DNA without it being too themey or over designed. I still have a black knitted polo shirt from the first collection.
Now, he’s been made head of Calvin Klein - Read TheChicGeek’s thoughts here - I wonder if this collaboration will finish. He’s going to be a busy bee turning around that fashion juggernaut.
I really like this polo shirt from the new collection. It’s one part retro Northern soul with the stripes, but clean enough to feel fresh and contemporary. You almost want the stripes to be lurex to give it that Gucci feel. This could be Raf’s last collection for Fred Perry, so get it while it lasts.
Left & Below - Raf Simons Rib Insert Pique Shirt - £95
If you’ve been taking notes from the latest men’s collection from Gucci, Cruise ’17 to be precise, you’ll have seen that they’ve looked to Britain and our anarchic past and created classically punked denim.
Both - Gucci Cruise '17
I’ve been tempted to bleach some jeans for a while now, ever since a splash back, while cleaning, left an interesting finish.
Below - An original skinhead
Take a pair of jeans that have been languishing at the back of the wardrobe. Look for something slim or tapered. Make it a pair you were going to chuck out, so you’ve got nothing to lose if you don’t like the finish.
Left - Test the bleach on a pair of unwanted jeans so you get an idea of the finish
Don’t use your favourite pair of jeans. Look for a pair where you like the fit, but not the wash or colour.
Left - Stuff the legs with newspaper to control the bleach to one side of the jeans
I’ve gone for an old pair of Lee 101s which have braces attached which only adds to the skinhead look. Im taking the braces off before I start as I don’t want these splattered with bleach.
Get some standard household bleach. You can wear gloves if you prefer.
Lie the jeans out flat in the bath tub or shower tray or do outside. Stuff the legs with newspaper to control the bleach to one side.
Left - Mohicans are optional!
Pretend you're Jackson Pollock and liberally drip the bleach over the jeans.
Left - Use standard household bleach
Let the jeans dry, best left overnight, then do the same on the other side.
Right - The bleach will look a bit green, but don't worry, it's working its punk magic!
Use a bucket to rinse or throw into the washing machine.
If you want a stronger contrast you can use the bleach directly. For something more subtle you can dilute the bleach with water and apply with a sponge.
The longer you leave on the bleach the whiter/lighter it will become.
Left - Hang the jeans on the washing line to dry
It will look a bit sludgy green as though it has been attacked by Slimmer from Ghostbusters. Don’t PANIC. It gets worse before it gets better.
Left - When you've done both sides put them on a cold rinse in the washing machine
Below - Skinhead Geek! You can opt classic skinhead with a Brutus shirt or, maybe, a Fred Perry polo shirt and Dr Martens or you can take inspiration from the Gucci show above
Left - TheChicGeek practising what he preaches and making WWD's street style pictures during LCM