Created by David Beckham in partnership with L’Oréal, HOUSE 99 is said to take a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look.
Twenty one products named after David’s favourite year; he has ’99’ tattooed on his hand to mark a momentous year in both his personal life and career. He married Victoria, his eldest son, Brooklyn was born, and Manchester United won the treble.
The current HOUSE 99 must-haves include: Going Big Thickening & Purifying Shampoo, Get Groomed. Purifying Beard Scrub, Seriously Groomed Beard & Hair Balm. You get the idea…
Left - HOUSE 99 - Going Big Thickening Daily Shampoo - 250ml - £16, Get Groomed Purifying Beard Scrub - £18 Exclusive to Harvey Nichols until March
Quinoa and spirulina form the heart of HOUSE 99’s formulas, chosen specifically by David Beckham for their health-boosting properties, as a prominent sportsman. These natural protein-rich actives combine the essential constituents needed by hair and skin that can’t be synthesised by the body.
TheChicGeek says, “Does the world need 21 new grooming products from David Beckham? Probably not. Will it be successful? Probably. The thing about the current grooming market, this massive need for new shelf space will displace or replace existing brands. I’m not sure why L’Oréal didn’t just put David Beckham into their Men Expert range or make the new Barber Club his imput. Both need more identity, editing and personality.
But, I can see why they’ve done a separate range when I look at the prices. It’s more expensive than I initially thought or looks - £17 for a face wash, £22 for moisturiser.
I tried three products: Greater Look Face Moisturiser, Purefectly Clean Face Wash and Truly Brighter Eye Balm. The only thing of interest was the peppermint tingle in the face wash. The ‘Eye Balm’ is a bit too thick for such a delicate area.
Overall, I’m not sure where this fits. It’s priced to compete with Clinique and Lab Series, but it's packaged to compete with Nivea and Bulldog. I’m not sure what you’re paying a premium for other than for Golden Balls’ name. I also think launching 21 products at once is overwhelming and it’s a lot for anybody to take in. Modern grooming needs to be simple.
The tattoo products make sense with Beckham as the face and if they do box sets for gifting, I can see this being a popular present come father's day or Christmas.”
JF Man has been created by the experts behind one the biggest and instantly recognisable hair brands, John Frieda. Drawing on three decades of experience in transforming hair, JF Man is a dedicated men’s collection - their first - of care and styling products that work together to tackle some of modern men’s most challenging hair concerns.
“Our research revealed a clear demand for dedicated men’s hair care and styling products, with Mintel forecasting +11% growth in the Men’s haircare category through to 2020. The result is two ground-breaking collections that are designed to combat the frustrating natural tendencies hair has as it grows, helping men manage their hair between barber visits, getting them closer to that fresh-cut feeling, every day,” says Karolina Tlalka, Marketing Manager, JF Man.
Left - Lift System Energising Shampoo - £7.50, Lift System Lifting Clay Crème - £9.50, Lift System Humidity Blocking Hairspray - £7.50, Control System Taming Shampoo - £7.50, Control System Calming Conditioner - £7.50, Control System Grooming Gel - £9.50, Control System Sculpting Paste - £9.50, Control System Smoothing Crème - £9.50
TheChicGeek says, “This range is split into two: LIFT for thin, flat hair that needs lift and support; and CONTROL for unruly, dry or thick hair. I’m firmly in the ‘LIFT’ category - the blue accented products - and I already like the way there isn’t a conditioner option. It makes me feel like they know what they’re doing, instead of that annoying thing of a ‘shampoo/conditioner’, because men are ‘lazy’, when, if you have fine hair, you don’t want a conditioner making it lank and greasy.
Within the LIFT option there is a shampoo, clay crème and hairspray. It all feels really light, which is what you want with thin and flat hair. The shampoo has a great texture and contains Keratin Protein and Vitamin B5. The ‘Humidity Blocking Hairspray’ is a non-sticky spray that is truly non sticky and has hold without it feeling too rigid. The ‘Lifting Clay Crème’ is light and doesn’t feel like it’s weighing down your hair.
I like this range because it feels like it’s been produced by somebody who understands the main two differences in men’s hair. The sizes are big and offer good value. You probably don’t need the hairspray and the creme, but at these prices you could easily get both and each of these products will happily last you for months.”
Launching exclusively with Boots
The scalp often gets overlooked, and, much like a plant, healthy roots equals a strong and vigorous plant.
“Your scalp is simply an extension of your facial skin. And just like your face, your scalp needs cleansing, balancing, and protection. Once you think of it that way, it shouldn’t be hard to understand why you might need to be giving it a little extra care,” says, Justina Mejia-Montane, Vice President, Global Product Development at Aveda.
The Pramāsana collection is formulated with an exclusive blend of ingredients including: seaweed extract, helps control and balance sebum levels on the scalp. Lactobacillus, patented ferment helps preserve the scalp’s natural protective barrier and Tamanu Oil, a known anti-oxidant that helps to protect the scalp from pollution and other free radicals. The fragrance is a clean, fresh ‘Pure-Fume’ aroma featuring grapefruit, neroli, and cypress.
Left - Aveda - Pramasana Purifying Scalp Cleanser - £23.50, Pramasana Protective Scalp Concentrate - £35
TheChicGeek says, “A product will come along and you’ll think why haven’t I thought about my hair like this before. Now, put your hands together, bend forward and say “Pramāsana”, it’s a combination of the Sanskrit words, ‘Prama’ (foundation) and ‘Asana’ (position in yoga). Now, uncross your legs!
You always feel like you’re in good hands with Aveda hair products. There’s an optional brush, which I didn't try, but having short hair. I don’t think I really needed it.
The first of the two products is the cleanser. You massage into the scalp, before shampooing and on wet hair, to instantly balance sebum levels creating a clean scalp foundation.
This has that satisfying, two-handed massaging texture that really makes you feel like you’re really cleaning your hair. You then shampoo and rinse as usual.
Then, while the hair is still damp, it’s time for the 'Scalp Concentrate'. I found it was best to pipette it into your hand then rub it into the scalp. Aveda say to think about this like the serum step in skincare. It’s suppose to help protect from pollution and other free radicals which should go to some way in combating the excesses Oxford Street!
I like both of these products and I think it’ll be particularly good for those with thick hair and those who use a lot of product. My mum actually said my hair looked nice, which she hasn't said for a while and didn't know I had used anything new.
My only negative, there needs to be more information on how often to use it. I wasn't sure if it was a weekly or daily thing, but I’ve been told “it’s as often as you wash your hair, so, yes, daily is good!”.
Following the global success of Aveda best-selling hair care system, Invati, Aveda introduce, Invati Men - a two-step system specifically designed for men to address one of their biggest hair care concerns, thinning.
Powered by naturally-derived ingredient innovation, formulated with a blend of plant actives, Invati Men Solutions for Thinning Hair is designed specifically to meet the unique needs of men. This easy two-step system helps improve the look of thinning hair - 4 out of 5 men say their hair feels stronger and looks thicker.
Left - Invati Men Nourishing Exfoliating Shampoo - 250ml - £25.50, Invati Men Scalp Revitalizer - 125ml - £45
TheChicGeek says, “I’ve used the original Invati and I’m a fan. It even felt thicker than any other shampoo when you were simply massaging it on to your head. The new Invati Men shampoo is naturally thicker in consistency than the original and does the same as before. The second step, which you leave in, is a serum, powered by Amla - an Indian gooseberry, which thickens hair at the root. I put this on wet, as soon as I got out of the shower, really massaging all over, covering the hair fully and leaving it to dry.
“I have thinning hair so anything that makes your hair feel thicker and fuller is welcome. But, with this, it actually felt like it was weighing my hair down. It gave me than beanie-type feeling, like when you’ve being wearing a hat all day. I think the best solution, for me, disappointingly, would be to avoid the serum and just stick to the shampoo.”
Toby Rundle, Senior Stylist at Jo Hansford
How To Get Great Hair
A clean scalp is essential – no flaking or dandruff. There are numerous products on the market to help cure or aid these problems. If you have a flaky or dry scalp, use a nutritious shampoo like Kérastase Bain Satin. If you have an itchy, flaky scalp or dandruff, use Kérastase Bain Gommage. In both cases, Kérastase Lait Vital can be massage in to the scalp to moisturise after shampooing. If either of these systems persist – take professional advice. Remember guys; rinse the hair very well to get all of the shampoo and conditioner out.
The same applies with greasy scalps- regular shampooing with a suitable shampoo will help to alleviate this problem.
If you have persistent scalp problems, take advice from your hairdresser or in extreme cases, a tricologist or doctor. Scalp problems can be caused by too much product used in the hair or not shampooing the product out sufficiently
If you use a lot or products such as gels and waxes etc, it is a good idea to shampoo them out daily, normally one light shampoo in the shower will do. But – with waxes or very heavy products, shampoo can be applied to the hair before the water and massaged in well, and then add warm water and lather. Sometimes a second shampoo is necessary.
For guys that are worried about losing their hair – I'm sorry – but baldness is quite a common issue in men and it's hereditary so you can blame your parents! If you are experiencing this problem, you just need to accept it – keep your hair cut short and neat, and go with it.
If you are lucky enough to have a clear scalp and good hair but you are starting to go grey, things can be done! You can subtly cover a few stray greys with a vegetable colour or a technique we use at Jo Hansford called a smudge, which is longer lasting and a very effective covering on a more permanent basis. If time is not a problem, and your hair is short, high and lowlights are the way forward! But take advice from the colourist in your salon. Grey roots and a definite dark line is not a good look. There are products in your local chemist but still take advice from a professional.
Now that we are past all the major problems we can move on to Styling!
Wear something that suits, following fashion is cool, but have your own image and look. Wear a style that suits you and your hair. Find a product you can work with and do not be embarrassed to go for a new look. Men tend to follow the female trend and our female clients like to have a style they can change, something casual in the day time and a change of image for a party or night out.
Situated on Mayfair's fashionable Mount Street, Jo Hansford is the leading hair colour salon in the U.K. and is renowned for the creation of the perfect hair colour and expert colour correction.
When Jo opened her specialist colour salon in 1993, her team consisted of just eight staff. Today, Jo Hansford boasts a team of over forty highly skilled colourists, stylists and assistants, all personally trained by Jo herself.