A large bulk of the fashion industry is feeling pretty smug with itself. The just-gone G7 summit in Biarritz, France, a meeting of the world’s largest economies, saw French President Emmanuel Macron, accompanied by Economy and Finance Minister, Bruno Le Maire, Minister of Labour, Muriel Pénicaud, and Deputy Minister of Ecological and Solidary Transition, Brune Poirson, launch the ‘Fashion Pact’. An initiative to minimise the environmental impact of the fashion industry, the Fashion Pact, signed by various fashion companies and brands, made numerous commitments regarding sustainability, renewable energy and biodiversity.
Left - Tall glass of Pinault?! The 'Fashion Pact' launch at the recent G7 summit
Making plenty of noise, and, while anything in the right direction, particularly while the Amazon rainforest is burning, is welcome, it’s worth looking at some of the detail.
Thirty two companies representing around 150 brands and roughly 30% of the fashion industry committed to:
“100% renewable energy across own operations with the ambition to incentivise implementation of renewables in all high impact manufacturing processes along the entire supply chain by 2030.”
“Protect the oceans: by reducing the fashion industry’s negative impact on the world’s oceans through practical initiatives, such as gradually removing the usage of single-use plastics.”
“Restore biodiversity: by achieving objectives that use Science-Based Targets to restore natural ecosystems and protect species.”
“Stop global warming: by creating and deploying an action plan for achieving the objective of zero greenhouse gas emissions by 2050, in order to keep global warming below a 1.5°C pathway between now and 2100.”
These all feel like the least they can do. Words like ‘gradually’ and ‘ambition’ make most of this wishful thinking. But, waiting until 2050 to achieve zero greenhouse gas emissions is laughable. Most of the signatories will be dead by then. It’s 31 years away!!! Who’s to say any of these companies will still be in business?
We live in a very stressful and confusing time. Environmental paralysis is understandable amongst consumers not sure exactly what they can do to combat climate change. But, waiting until 2050 to ‘possibly’ make that new handbag zero carbon emissions ain’t one of them. Green lip service is becoming increasingly frustrating and brands are going to have to give definite and distinct decisions while updating consumers on progress and fact based information much faster than this. People want to see something.
The brands involved include adidas, Bestseller, Burberry, Capri Holding Limited, Carrefour, Chanel, Ermenegildo Zegna, Everybody & Everyone, Fashion3, Fung Group, Galeries Lafayette, Gap Inc, Giorgio Armani, H&M Group, Hermès, Inditex, Karl Lagerfeld, Kering, La Redoute, matchesfashion.com, Moncler, Nike, Nordstrom, Prada Group, Puma, PVH Corp., Ralph Lauren, Ruyi, Salvatore Ferragamo, Selfridges Group, Stella McCartney and Tapestry.
In April 2019, ahead of the G7 meeting, Emmanuel Macron gave François-Henri Pinault, Chairman and Chief Executive Officer of Kering, a mission to bring together the leading players in fashion and textile, with the aim of setting practical objectives for reducing the environmental impact of their industry. And the Fashion Pact was born.
This goes someway to explain the most noticable luxury absentee from the list, the LVMH group. LVMH, Kering's main luxury competition, announced in May that it was partnering with Unesco on a five-year deal, allowing the fashion houses in the group access to “a network of experts at the regional level and in different disciplines to drive the development and success of their initiatives to protect biodiversity” and secure transparent supply chains. They’ve also recently cemented a tie-up with British designer Stella McCartney to lead their charge in sustainable luxury.
The majority of these brands don’t know what the eco-future looks like, but they know they need to start making the right noises yet want to continue to generate billions of dollars in yearly turnovers. Signing up to things like the ‘Fashion Pact’ focuses minds, but the time frame makes it a case of we’ll start tomorrow, which goes against the current urgent 'Climate Emergency' feeling felt within the wider population.
Kering issued a statement saying, “Private companies, working alongside nation states, have an essential role to play in protecting the planet. With the Fashion Pact, some leading players in the fashion and textile sector are joining forces for the first time to launch an unprecedented movement. A collective endeavour by its nature, the Fashion Pact is open to any company that wants to help to fundamentally transform the practices of the fashion and textile industry, and to meet the environmental challenges of our century.”
If these luxury companies worked as quickly as they did when chucking money at Notre-Dame, after its fire, then we’d really be getting somewhere. Pinault found €100m (£90m) down the back of the sofa and the Arnault family stumped up €200m within hours of the flames being put out.
Governments will need to bring in legislation much sooner to force these companies to do more. We’re going to look back at this period of history and wonder how we got through it sanely, but what we know is, we have to start today.
Male Daisy Dukes
Putting the duke into Daisy Duke, okay, so they're usually denim, but these shorts are seriously short.
Top Left - Prada, Dior Homme, Fendi, Hermès
From Left - SS World Corp, Maison Margiela, Jacquemus, Prada
More Bad Denim
Is there any other type of denim these days? It keeps on getting worse and it ain't going away.
Above - Prada, Alyx, Balmain, CMMN SWDN, Off-White
Left - Valentino, Versace
Burnt neck? Don’t worry the summer roll-neck's got you. These were made for a British summer.
Left - Both - Prada
Brown Art Suit
I just love this. Simples.
Left - Dries van Noten
Verner Panton was the inspiration at Dries (left) and this carried over to Prada and Raf.
Left - Prada, Raf Simons
If you've seen more untucking than Rupaul's Drag Race, it's now time to let those French cuffs hangout. Goodbye cufflinks!
Below Both - Alexander McQueen
Caping was once massive eyeroll at fashion week, but, now, you can put your shoulders in!
From Left - Alexander McQueen, CMMN SWDN, Maison Margiela
The Scarf With Coat Attached
Trust Raf Simons do give us something we didn't know we needed. It won't blow away!
Below - Raf Simons, Raf Simons
How many green coats do you own? Exactly. Nothing welcomes spring like the Green Man. May Day alert!
Left - Dries van Noten, Raf Simons, Comme des Garcons
Left - Dunhill, Dolce & Gabbana, Thom Browne, Versace
Yellow hasn't mellowed, in fashion terms, it's just got brighter.
From Left - Raf Simons, Dior Homme, Ermenegildo Zegna
Left - Hermès, Thom Browne, Jacquemus, Versace
Don't be a dummy, get a bucket hat with the baby ties.
From Left - Ami, Fendi, Stella McCartney
The Longer DB
This season saw the beginnings of something more grown-up and less novelty. It starts with the double-breasted, longer jacket.
Above From Left - Ami, Dior Homme, CMMN SWDN, Dunhill, Versace
Below - Left - Kenzo, Louis Vuitton, Paul Smith, Stella McCartney, Thom Browne
We've had latex and leather trousers, now, it's time for the shiny, plastic looking shirt.
From Left - CMMN SWDN, Wooyoungmi, Dior Homme
Half & Half
Yin & Yang your look. It's as clear as night and day.
From Left - Maison Margiela, Alexander McQueen
You won't find this in any army surplus shop, but it makes you want to get in the big outdoors.
Below From Left - DSquared2, Neil Barrett
Just say 'Auntie Donatella knitted it for me, daarling!'.
From Left - Valentino, Louis Vuitton, Versace
Just as I was writing the Oscars off as boring and a sea of black tuxedos out comes along a group of guys having fun on the red carpet. While the womenswear has gone safe and dull, there’s not much ‘fashion’ to see anymore, the menswear has seen the opportunity to express the wearer’s personality. The trick is to have fun yet also look cool and stylish; a hard task, let me tell you.
Here are my thoughts on the night’s highlights:
What a peach of a picture! A king is born. Timothée Chalamet is giving me young Sun King here in virginal white. We all know what happens in the film! It feels like a costume, yet it's cool, and the black boots keep it grounded in youth. Hammer has gone fairly safe in a standard red velvet number, but it's the contrast between the two which makes the cool factor high.
Left - Timothée Chalamet in Berluti, Armie Hammer in Giorgio Armani See the Call Me By Your Name Get The Look here
What a homage to the above by James Ivory. Wearing a shirt with the face of Hollywood’s new golden prince on. The shirt was painted by artist Andrew Mania.
Left - James Ivory in Andrew Mania
It’s difficult for any man to look anything other than elegant in a Tom Ford tuxedo jacket. It's the long jacket and turn-back cuffs that make it. A red one made it onto TheChicGeek Christmas Wish List 2017 - here
Left - Ansel Elgort in Tom Ford
Straight off the AW18 catwalk, this S&M take on a black tuxedo works because it still looks put together and polished.
Left - Adam Rippon in Moschino
These suits always say 'Prada' to me. The high shape makes it feel vintage especially with the less structured black bow tie.
Below - Tom Holland in Hermès
More ChicGeek Oscar fashion here
These vintage postcard intarsia knits just don’t get old. JW Anderson did them ages ago in tank top form and Hermès has done a few similar styles for AW18 see here
This is TheChicGeek on one of his Famous Five adventures. All I need is a steam train and a canvas rucksack. Somebody pass the ginger beer!
Left & Below - Not sure where they got the model! But I like the jumper - Pringle of Scotland - Postcard Landscape Jumper in Black/Vintage Cream - £550
Paris men's is the home of the big fashion hitters and it didn't disappoint for AW18:
Thought leather trousers were just for the Hoff?! Think again. Leather shakes off its stereotypical rockstar image and gets smart enough for business attire.
From Far - Dunhill, Paul Smith, Hermès, Berluti, Ami, Wooyoungmi, Cerruti, Louis Vuitton
Once the sole preserve of Moncler wearing European language students, the ultra shiny puffer is the future of cold weather jackets.
Left - Dunhill
Why have one boring layer when you can have three colourful layers all showing at the same time? Rollneck, polo shirt and tank. Tick, tick, tick!
Both - Kenzo
Male Floral Twinsets
If you're going to wear a twinset, it may as well be covered with flowers.
Below - Both Kenzo
This is the season for reflection with silver accessorises. From bags to boots, choose something you can see yourself in, literally.
From Far Left - Dunhill, Kenzo, Lanvin, Louis Vuitton
No animals were harmed in the making of these. It’s not supposed to real or fake, but fun.
From Far Left - Kenzo, Pigalle, Sacai, Kenzo
Big shoulders and longer jackets continues to push the tailoring boundaries.
From Left - Kenzo, Wooyoungmi
Look like walking Matchesfashion.com packaging!
From Left - Louis Vuitton, Dries van Noten
Yves Klein blue is the bold, primary accent colour of the season.
Below - Officine Generale, Hermes, Acne, Facetasm
The AW18 colour of the season.
From Left - Paul Smith, Facetasm, Paul Smith
Boxer Waisted Short
A true boxer worn high over the hips.
Left - SSS World Corp
PVC, trust me, is the material and finish of the season. Black bin bag? Yes, please!
From Far Left - Balmain, Acne, Wooyoungmi, Louis Vuitton, CMMN SWDN, Haider Ackermann, Walter van Beirendonck, GMBH
The worst wash, in the worst cut. Hello, new jean.
From Far Left - Dior Homme, Vetements, Vetements, Wooyoungmi, Cerruti, Louis Vuitton, Facetasm, GMBH
Landscape Poster Knits
JW Anderson may have done this first, but I still like it.
Both - Hermes
Game of Thrones Coats
Jon Snow way?! Look like a warrior
Left - Alexander McQueen
This is granny mac territory, and I love it!
Below both - Maison Margeila
Don't over think this. Just turn your coat inside out.
From Left - Vetements, Maison Margiela
Weak calves?! This could be your winter leg solution.
Below - All Thom Browne
When the Queen unexpectedly rocked up at London Fashion Week, yesterday, it merely cemented the trend. Admittedly, she wasn’t wearing one, she needs a Barbour gilet and a horse for starters, but it’s one of her iconic looks.
Far Left - Vetements AW18, Left - HRH
The silk head scarf has now entered the realm of menswear. So, just when you were getting your head around, literally, the beret, TheChicGeek called this in 2015, now, it’s time for something new and silky.
Seen on the catwalk at Vetements - they clearly know this will be a product that will fly, I dread to think how much they'll be charging for theirs - and MSGM, a year earlier in Milan.
Look for great secondhand silks in vintage or charity shops or opt for the best at Hermès, Turnbull & Asser, Drake's or Liberty.
Left - Both MSGM AW17
Right - The Queen is partial to an Hermès scarf
Left - Vetements AW18
Left - Hermès - Centered Rhyme de Elaine Lustig Cohen - £330
Below - Drake’s - Rust Large Paisley 40oz Ancient Madder Silk Scarf - £395
Left - Gucci - Wolf-Print GG Supreme Silk-Twill Scarf - £310 from Matchesfashion.com
Below - Liberty London - Lodden 45 x 45 Silk Neckerchief - £70
Paris is always the most serious of fashion capitals. Never one for irony or a sense of humour, when Paris does something, it does it with a serious face. That aside, thanks to a few international designers, a few glimmers of fun poked through.
Call of the Wild
Safari, wild beasts, dodos?! Which animal would play you in the fashion Jungle Book?
Left - Louis Vuitton, Valentino, Walter van Beirendonck, Louis Vuitton
No need to shrug those shoulders as your neck disappeared seasons ago.
Putting the gay into 'Gay Paris', Joseph has nothing on this technicolour.
Left - Paul Smith, Lanvin, Balmain, Thom Browne
A new way to do prints. Thinking natural dyes and historical influences.
Left - Dries van Noten
Big Trouser Bulge
Pack everything in.
Left - Givenchy
There is something about this wash which is so wrong yet so right at the same time. Think Dynasty/Dallas denim.
Left - Balmain
If life gives you lemons, then wear yellow?!
From Left - Paul Smith, Hermes
From Left - Off White, Haider Ackermann
Those tails are wagging for this new cropped evening style.
Left - Balmain
(See more from Milan - here)
The last of the cities to show, Paris puts the full stop on the SS16 menswear season. Here is TheChicGeek's lowdown on the trends from Paris:
If these are the souvenirs then we'd love to see the gift shop! Think Ryan Gosling in Drive.
From Left - Valentino, Louis Vuitton, Saint Laurent, Dries van Noten
Short sleeved shirts and T-shirts from the softest of skins.
From Left - Valentino, Louis Vuitton, Hermès
You won't be able to afford to dropout if you buy one of these, but at least people will think you're rich enough to!
From Left - Valentino, Saint Laurent
The Jacket Coat
Too big to be a jacket, too small to be a coat... introducing the jacket coat.
From Left - Paul Smith, Raf Simons, Dior Homme
Denim gains its place on the catwalk and Paris follows Milan with the commercial trend in anything designer denim.
From Left - Givenchy, Saint Laurent, Valentino, Valentino, Berluti
The 'Green Man' always heralded spring and 2016 is no different.
From Left - Berluti, Hermès, Berluti