Starting with sports and diet - which is a good idea, these days - Proverb skincare says it takes the understanding and efficacy of elite sports nutrition and applies it to your skin. Proverb is a “lifefuelled” training program comprising of skincare, supplements, and expert advice.
Founders, Kirstie and Luke Sherriff, met at Oxford University from where Luke signed a professional rugby contract for Harlequins RFC and played in the Premiership and in top flight rugby for 11 years including the England and Great Britain 7s, and Barbarians squads. Understandably he developed a dedication to elite health, diet and wellbeing. In 2009, he joined Kirstie to launch their first natural spa range for women.
With over 20 years' of skin expertise, Kirstie developed organic spa products, beauty schools and trains therapists at spas including Āman Global Resorts, Cowley Manor and at John Lewis’ first concept beauty spas.
Ben Burch, the third founder, is a former Great Britain rower. While, officially, he is the IT expert and completes the Proverb trio of skin, body and mindset.
Left - Proverb - Hydration Pro Moisturiser - £55, Cleanse & Shave Nutrient Mud - £30
TheChicGeek says, “I like the rounded approach to this. Diet, exercise - it even mentions water!!!! - has an effect on your skin. I was sent two products to try: "Hydration Pro Moisturiser" and "Cleanse & Shave Nutrient Mud".
My initial impression was the packaging seemed really cheap: the sort of generic packaging and labelling a product manufacture offers a start up brand, which is surprising considering the experience above.
There are six launch products in total including a “Skin Resistance Training Supplement”.
The moisturiser contains hyaluronic acid, which always keeps your skin nice and plump and moisturised. More interesting is the dual cleanse and shave product. I used it for both.
"Glycoproteins with omega fatty acids from acai and avocado help calm and repair environmental skin damage. Nutrient clay minerals cleanse deeply, while lycoprotenetm complex from tomato and egg white help reduce skin stress, providing powerful anti-oxidants", it says.
I found this almost waxy. It was almost a bit too dry. It worked well as a shave product, but could easily be looser. It washed off okay and I do like the idea of combining products.
It you had asked me to guess the pricing I would have said cheaper than what they are asking, which is probably down to the packaging and labelling. The products are fine, but these prices are premium and they just don’t have the feel and bathroom shelf appeal of others in this category.
Adding supplements to a grooming range is a great idea - £45 - and pushing grooming into overall health and wellbeing is definitely the direction it is going in.”
Ermengildo Zegna’s Acqua Di Iris takes on a splashy transparency from the high-quality, citrus freshness of Zegna Bergamot - they grow their own - and dewy violet leaves. Elements of spice serve to drive the immediacy of the signature and invigorate the top. Sleek woods and cistus labdanum absolute power the signature with strength in order to zero in on the iris’ masculine heart. All are lightly softened by musk.
TheChicGeek says, “When I first saw ‘Iris’ on the label I was pleased as these is one of my favourite ingredients. Often called orris and derived from the root of the iris, it is mega expensive and as such is very much prized in perfumery. It’s also very Italian, which works with a brand like Zegna.
Orris is said to smell like violets and this is where I have the problem. By adding violet leaves they are taking the fragrance in that direction and it’s too dominant. The woods and musk softens it, but ultimately reminds me that Zegna also do a fragrance called ‘Florentine Iris’, in their pricier Essenze Collection, which I prefer”.
Left - Ermenegildo Zegna - Acqua Di Iris - 100ml - £82 Exclusive to John Lewis
Yesterday, The Evening Standard reported the new chief executive of Debenhams, Sergio Bucher, is cutting back on some of the older fashion designers who have been selling ranges at the department store for decades as he tries to freshen up its cool credentials.
About time. They desperately need a clear out. They haven’t named who is going yet, but they’ve already said they want to shift the focus of the stores away from fashion to more experiences like dining and beauty.
Left - Who is for the chop at Debenhams?
When ‘Designers at Debenhams’ started Debenhams was one of the first retailers on the British high-street to acknowledge and react to the growing demand from consumers for a ‘name’ on a product. It was a genius move at the time. After seeing their success, other retailers such as Marks & Spencer copied with Autograph, while, strangely, never put anybody’s name on it?!
That was 23 years ago and Debenhams hasn’t moved it on. They’ve stuck with the same crop of designers and 23 years in fashion is a couple of lifetimes, especially how fast it is today. The menswear, in particular, with the exception of Hammond & Co. hasn’t seen any new life or blood for years.
At past press days, where they preview their new collections, they’ve shown me 4 rails of men's clothes, all different ‘designers’, but all looking the same because they are designed by the same people.
Many of these designers have grown fat and lazy with Debenhams. Making millions while Debenhams has become a sea of grey, black and navy. While the men’s high-street has embraced so much over this time, Debenhams has stuck with an older customer who they disappointly underestimate with their product mix. A 45 year old man today is very different from the 45 year old man in 1993.
It has lost any form of excitement and point of difference. This seems an obvious and much needed step in the right direction. Department stores are looking old-fashioned at the moment: they have to make themselves relevant if they are to survive. You have to create newness all the time with the likes of John Lewis and Amazon biting at your heels.
Bucher will update on his strategic plan for Debenhams in April.
Fashion has been saturated for a while now. The industry has accepted this and is trying to accommodate and change while saving face and putting on a positive new one.
We’ve seen a massive growth in retailers offering people choice, both online and offline, since the beginning of this century. Nearly two decades later, people don't need anymore stuff and the want, that seldom matched with the need, especially in fashion terms, has also waned, especially when you feel like you’re not seeing anything new.
How many things in your wardrobe still have the tags on or are in their boxes? You’re not a shopaholic or a hoarder, you’re an average person who has more than they need and is showing the middle aged spread of affordable clothes and easy availabiity.
We’re facing an obesity crisis in our consumption and it’s starting to make people feel gluttonous and suffocated with stuff: baggage, quite literally.
I think the average person could probably go a whole year (okay, easily 6 months) without buying anything new for their wardrobe and outwardly showing it. A retail detox, if you will, which is a cleanse of overconsumption and quantity over quality.
You’d often see people outside of Primark having their Pretty Woman moment with armfuls of brown paper carrier bags, but even that sight seems to be scarcer.
It’s a great thing that people can buy what they want when they want it. Clothes have never been so cheap, but the novelty is over and people are seeking alternatives.
Next recently revealed bad sales figures, which probably means the same for retailers such as John Lewis, Marks & Spencer and Debenhams. They cited people spending their money on eating out, travel and experiences and not clothes. Debenhams is focussing more of its shop space on food and restaurants and for good reason and I expect other retailers to follow suit.
Over in America large numbers of department stores are being shut and shopping malls are replacing them with a different mix away from retail.
On another note, people’s houses or living accommodation is getting smaller so there is even less space to store even a regular amount of things.
I’m not sure what the solution is to all of this, but I think technology will play a part and make this all look very last century. Maybe it’s a more disposable, but environmentally conscious one? Drones could deliver newly laundered and ironed clothes that we hire rather than own. It seems so Victorian to wash our clothes, dry them, iron them and waste valuable living space storing them. It’s laborious and time hungry and it could easily be replaced with a new service industry along the lines of Uber or Air BnB.
Maybe it’s a brandless future that just focuses on keeping us covered, protected and warm? The majority of people buy clothes and not fashion anyway and many groups aren’t well catered for at the moment.
I think in the new year we’ll see many brands and retailers contracting or going out of business. A survival of the fittest and what capitalism thrives on. The fashion industry that involves us buying more of what we don't need is eating itself and is starting to feel and look stale. Fashion is having an ouroboros moment and it’s turning people off.
Maybe it’s in homage to the latest Oasis documentary, but the roll-with-it thin-knit roll neck is the default easy menswear knitwear trend of the season. (That was quite a mouthful, or in this case, a neck full).
I'm not sure whether Liam or Noel would do a louche jewel-coloured rollneck with contrasting velvet jacket, but I'm sure they'll agree that it looks pretty good. Go for something fine, maybe a Merino wool or cashmere silk mix, if your budget allows for it. Look for golds, reds, pinks or oatmeal and team with a contrasting jacket like in Tom Ford's latest advertising campaign. This is easy, but cool dressing. Trust me, between now and next summer, you'll reach for the reliable rollneck and it'll leave you feeling supersonic!
Left - Tom Ford - Classic Cashmere Turtleneck - $1290
Left - John Smedley - Connell Deep Claret - £145
Below - Hymn - Maximum Roll Neck Burgundy - £50 From John Lewis
Left - Gucci - Cashmere Turtleneck - £485
Left - River Island - Light Brown Ribbed Roll Neck Jumper - £25
Left - Topman Premium - Pink Roll Neck Jumper - £35
TheChicGeek weekly magazine vlog includes celebrating his 7th birthday party with a ginger themed party at the Farah store in Covent Garden plus the new summer rooftop opened at John Lewis, Louis Vuitton has an exhibition running until the middle of June of commissions and objects from their archives, The Perfume Society launched their 'Discovery Box' in time for Father's Day plus a review of Natura Siberica, a grooming range made from ingredients from Siberia. If Vladimir Putin used a grooming range it would be this...
True blue, TheChicGeek uses bold aquas and sky blues to create pops of colour on a clean and fresh base of white. Never one to blend into the background, TheChicGeek stands out amongst the background of brilliant white chalk by mixing the primary shades of blue. How big, how blue, how beautiful!
Get involved #WhiteOut
Credits - Shoes - Blue Sebago Docksides Ariaprene, White Jeans G-Star RAW, Bomber Jacket - Villain, Jean Jacket - GAP, Watch - Nixon, Bum-Bag - UTC100, Bag - UTC00, Shirt - Topman, Blue Neckerchief With Piping - Thomas Pink, Blue Neckerchief - John Lewis, Blue Fragrance - Marc Jacobs ‘Rain’, Fragrance - Miller Harris Étui Noir
Shot by Robin Forster on Olympus PEN
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Red means danger and while TheChicGeek perilously hovers off the cliff he looks as cool as a cucumber in his white seersucker suit. Roll the trousers, push the arms back and something, which was quite formal, now, has a hot weather coolness to it.
If you find yourself stuck between a rock and a hard place, quite literally like TheChicGeek, then make sure you always look your best!
Get involved #WhiteOut
Credits - Shoes - Red Sebago Docksides Ariaprene, White Seersucker Suit - Topman, Hat - John Lewis, Neckerchief - John Lewis, Watch - Triwa, T-Shirt - American Apparel, ‘Brow Gelcomb’ - Tom Ford, ‘Exfoliating Energy Scrub’ - Tom Ford, ’Klang’ Headphones - Sudio.
Shot by Robin Forster on Olympus PEN
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