Why should the shirt have all the fun? This is the question the jean is asking this season. A new label on the radar is Casablanca. Designed in Paris and made in Casablanca, it’s a bright and creative contemporary brand bestowed with the rich dual heritage of Casablanca’s French-Moroccan founder, Charaf Tajer. (He was previously associated co-founder of Parisian label Pigalle and is also a collaborator of Mr Virgil Abloh).
His tongue-in-cheek and playful aesthetic, and not so silly prices, makes this a brand to have fun with. This print has something of the sunshine Hockney/Luke Edward Hall vibes about and I love it. Wear these with everything!
Left & Below - Casablanca - Chambre Slim-Fit Printed Denim Jeans - £365 from MRPORTER
Not to be confused with the shoe brand, Casablanca 1942 - Read more here
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Paris men's is the home of the big fashion hitters and it didn't disappoint for AW18:
Business Leather
Thought leather trousers were just for the Hoff?! Think again. Leather shakes off its stereotypical rockstar image and gets smart enough for business attire.
From Far - Dunhill, Paul Smith, Hermès, Berluti, Ami, Wooyoungmi, Cerruti, Louis Vuitton
Chubby Shine
Once the sole preserve of Moncler wearing European language students, the ultra shiny puffer is the future of cold weather jackets.
Left - Dunhill
Triple Layers
Why have one boring layer when you can have three colourful layers all showing at the same time? Rollneck, polo shirt and tank. Tick, tick, tick!
Both - Kenzo
Male Floral Twinsets
If you're going to wear a twinset, it may as well be covered with flowers.
Below - Both Kenzo
Silver Accessorises
This is the season for reflection with silver accessorises. From bags to boots, choose something you can see yourself in, literally.
From Far Left - Dunhill, Kenzo, Lanvin, Louis Vuitton
Fun Fur
No animals were harmed in the making of these. It’s not supposed to real or fake, but fun.
From Far Left - Kenzo, Pigalle, Sacai, Kenzo
Box Jackets
Big shoulders and longer jackets continues to push the tailoring boundaries.
From Left - Kenzo, Wooyoungmi
Magic Marble
Look like walking Matchesfashion.com packaging!
From Left - Louis Vuitton, Dries van Noten
Blue Accent
Yves Klein blue is the bold, primary accent colour of the season.
Below - Officine Generale, Hermes, Acne, Facetasm
Petrol Blue
The AW18 colour of the season.
From Left - Paul Smith, Facetasm, Paul Smith
Boxer Waisted Short
A true boxer worn high over the hips.
Left - SSS World Corp
Shiny Bottoms
PVC, trust me, is the material and finish of the season. Black bin bag? Yes, please!
From Far Left - Balmain, Acne, Wooyoungmi, Louis Vuitton, CMMN SWDN, Haider Ackermann, Walter van Beirendonck, GMBH
New Jean
The worst wash, in the worst cut. Hello, new jean.
From Far Left - Dior Homme, Vetements, Vetements, Wooyoungmi, Cerruti, Louis Vuitton, Facetasm, GMBH
Landscape Poster Knits
JW Anderson may have done this first, but I still like it.
Both - Hermes
Game of Thrones Coats
Jon Snow way?! Look like a warrior
Left - Alexander McQueen
Clear Thinking
This is granny mac territory, and I love it!
Below both - Maison Margeila
Inside Out
Don't over think this. Just turn your coat inside out.
From Left - Vetements, Maison Margiela
Leg Warmers
Weak calves?! This could be your winter leg solution.
Below - All Thom Browne
See TheChicGeek's New York AW18 Scrapbook