A large bulk of the fashion industry is feeling pretty smug with itself. The just-gone G7 summit in Biarritz, France, a meeting of the world’s largest economies, saw French President Emmanuel Macron, accompanied by Economy and Finance Minister, Bruno Le Maire, Minister of Labour, Muriel Pénicaud, and Deputy Minister of Ecological and Solidary Transition, Brune Poirson, launch the ‘Fashion Pact’. An initiative to minimise the environmental impact of the fashion industry, the Fashion Pact, signed by various fashion companies and brands, made numerous commitments regarding sustainability, renewable energy and biodiversity.
Left - Tall glass of Pinault?! The 'Fashion Pact' launch at the recent G7 summit
Making plenty of noise, and, while anything in the right direction, particularly while the Amazon rainforest is burning, is welcome, it’s worth looking at some of the detail.
Thirty two companies representing around 150 brands and roughly 30% of the fashion industry committed to:
“100% renewable energy across own operations with the ambition to incentivise implementation of renewables in all high impact manufacturing processes along the entire supply chain by 2030.”
“Protect the oceans: by reducing the fashion industry’s negative impact on the world’s oceans through practical initiatives, such as gradually removing the usage of single-use plastics.”
“Restore biodiversity: by achieving objectives that use Science-Based Targets to restore natural ecosystems and protect species.”
“Stop global warming: by creating and deploying an action plan for achieving the objective of zero greenhouse gas emissions by 2050, in order to keep global warming below a 1.5°C pathway between now and 2100.”
These all feel like the least they can do. Words like ‘gradually’ and ‘ambition’ make most of this wishful thinking. But, waiting until 2050 to achieve zero greenhouse gas emissions is laughable. Most of the signatories will be dead by then. It’s 31 years away!!! Who’s to say any of these companies will still be in business?
We live in a very stressful and confusing time. Environmental paralysis is understandable amongst consumers not sure exactly what they can do to combat climate change. But, waiting until 2050 to ‘possibly’ make that new handbag zero carbon emissions ain’t one of them. Green lip service is becoming increasingly frustrating and brands are going to have to give definite and distinct decisions while updating consumers on progress and fact based information much faster than this. People want to see something.
The brands involved include adidas, Bestseller, Burberry, Capri Holding Limited, Carrefour, Chanel, Ermenegildo Zegna, Everybody & Everyone, Fashion3, Fung Group, Galeries Lafayette, Gap Inc, Giorgio Armani, H&M Group, Hermès, Inditex, Karl Lagerfeld, Kering, La Redoute, matchesfashion.com, Moncler, Nike, Nordstrom, Prada Group, Puma, PVH Corp., Ralph Lauren, Ruyi, Salvatore Ferragamo, Selfridges Group, Stella McCartney and Tapestry.
In April 2019, ahead of the G7 meeting, Emmanuel Macron gave François-Henri Pinault, Chairman and Chief Executive Officer of Kering, a mission to bring together the leading players in fashion and textile, with the aim of setting practical objectives for reducing the environmental impact of their industry. And the Fashion Pact was born.
This goes someway to explain the most noticable luxury absentee from the list, the LVMH group. LVMH, Kering's main luxury competition, announced in May that it was partnering with Unesco on a five-year deal, allowing the fashion houses in the group access to “a network of experts at the regional level and in different disciplines to drive the development and success of their initiatives to protect biodiversity” and secure transparent supply chains. They’ve also recently cemented a tie-up with British designer Stella McCartney to lead their charge in sustainable luxury.
The majority of these brands don’t know what the eco-future looks like, but they know they need to start making the right noises yet want to continue to generate billions of dollars in yearly turnovers. Signing up to things like the ‘Fashion Pact’ focuses minds, but the time frame makes it a case of we’ll start tomorrow, which goes against the current urgent 'Climate Emergency' feeling felt within the wider population.
Kering issued a statement saying, “Private companies, working alongside nation states, have an essential role to play in protecting the planet. With the Fashion Pact, some leading players in the fashion and textile sector are joining forces for the first time to launch an unprecedented movement. A collective endeavour by its nature, the Fashion Pact is open to any company that wants to help to fundamentally transform the practices of the fashion and textile industry, and to meet the environmental challenges of our century.”
If these luxury companies worked as quickly as they did when chucking money at Notre-Dame, after its fire, then we’d really be getting somewhere. Pinault found €100m (£90m) down the back of the sofa and the Arnault family stumped up €200m within hours of the flames being put out.
Governments will need to bring in legislation much sooner to force these companies to do more. We’re going to look back at this period of history and wonder how we got through it sanely, but what we know is, we have to start today.
So, today is Football Shirt Friday, raising money for bowel cancer research, but if you’re a follower of fashion, then everyday, this summer, can be football shirt friday. The football shirt is the new holiday hawaiian shirt. So, bin the hibiscus and hula-hula dancers and take to the terrace.
You can pick these up from vintage stores, charity shops and on the high-street and it doesn’t really matter which team you support as long as it’s ‘Team Style’. They need to feel as synthetic, shiny and as ‘drip dry’ as possible. These are a loose fit, so not fitted, clingy or ‘muscle fit’.
Team with a tracksuit and sandals or dad jeans and the best thing about these tops are they are usually fairly cheap and low maintenance. You can even wear these tops with a suit, (I recently rocked one with my Tom Ford suit and it worked on Instagram - see picture below), or on a lads holiday.
If anybody starts to talk to you about about football, just nod and back away!
Here’s 10 of the best:
Left - Gosha Rubchinskiy X Kappa - £50
Left - House of Holland X Umbro - Striped Jersey - £61
Left - Umbro - Witton SS Jersey - £14
Below - Devote - Navy Curved Hem Faded T-Shirt - £25 from Topman
Left - Diadora - Maseru Jersey Men’s - £24.99
Left - Puma - Speed S/S Short - £13.50
Below - Le Coq Sportif - Manufrance Jersey - £60
Left - Hummel - Core LS Poly Jersey - £14
Left - New Balance - Tech Training Elite SS Jersey - £28
Below - BoohooMan - Raglan Side Print T-Shirt - £10
Keep on running, but no hiding! Getting games fit, TheChicGeek, is doing work on his sprints. Always stretch before you style, that's his advice, and keep things loose and light.
Move over Usain! TheChicGeek means business in his Olympic preparation in a simple vest top and dark shorts. Add matching accessories in everything from navy to electric blue. On your marks, get set, GO!!!
Credits - Trainers - Puma, Water - Smartwater, Sunglasses - Oakley, Socks - Huez, Watch - AVI-8, Shorts - Soar, Blue Hooded Top - Hackett Sport, Sleeveless Navy Top - Soar, Rucksack - UTC00, Self-Tan - EQ Evoa, Face Scrub - Clinique For Men, SPF 30 - Clinique
More images & video below
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Behind every great athlete there is a great trainer; passing on his experience and knowledge to the next generation of Olympians. To celebrate the Rio Olympics, TheChicGeek took to the playing field to train for that gold medal.
Always striving to be his best, TheChicGeek is, here, channeling 'retro sports teacher' in a fresh white tracksuit and 'Chariots of Fire' type vest top. An Olympic gold, like true style, takes commitment, dedication and training!
Credits - Trainers - Puma, White Tracksuit Top - Bjorn Borg, White Tracksuit Bottoms - Bjorn Borg, Socks - adidas, Watch - Maurice Lacroix, Vest Top - Iffley Road, Whistle - Le Coq Sportif, 'Omoressence' - Omorovicza, 'Urban Blue Detox Clay Mask' - Lab Series, 'City Block Purifying Cleansing Gel' - Clinique.
Shot by Robin Forster
Get involved #Olympichicgeek
View the video below
See OLYMPIC GEEK 2