Marc, who? Exactly. Walk into the new Dior exhibition - Christian Dior: Designer of Dreams - at the Victoria & Albert Museum and you’ll be wowed by a glamourous exhibition dedicated to one of the world’s strongest fashion houses. A few rooms in, there’s a recap of the previous Dior Creative Directors, in order, from after Dior’s death in 1957 up until the present designer, Maria Grazia Chiuri. All getting equal billing and space is Yves Saint Laurent, Marc Bohan, Gianfranco Ferrè, John Galliano, Raf Simons and Chiuri.
The least known, yet the longest there, is Marc Bohan. From 1958 to 1960, Bohan designed for the Christian Dior London line. In September 1960, Dior’s creative director Yves Saint Laurent was called up for military service and Bohan was promoted to replace him. He stayed at Dior until 1989 when he was replaced by Gianfranco Ferrè.
Left - Linda in Chanel. But, will we remember this in a few decades time?
Bohan’s career at Dior lasted over 30 years and yet he is almost forgotten about. Still alive, he didn’t create anything long lasting directly attributed to his hand at Dior. Or, that is widely known. And this is where I bring my comparisons to Karl Lagerfeld. He lead Chanel from 1983 up until his death. That’s a 36 year career, and yet in a few year's time, what direct influences will Lagerfeld leave on the French house? Will Karl Lagerfeld become the Marc Bohan of Chanel? #Discuss
Dr Kate Strasdin, Fashion Historian and Senior Lecturer in Cultural Studies at Falmouth University, says, “I think he will be remembered just because of the length of time he was at the helm and that his time coincided with the expansion of mass media. He talked about being a caricature of himself, creating his own distinctive self-image.
“As for Lagerfeld’s legacy, many people criticised his work as derivative. but actually I think he was astute at managing a heritage brand, treading that line between designs that were recognisably ‘Chanel’ and simultaneously relevant for over 30 years....I would argue that was his distinctiveness.” she says.
Looking at Lagerfeld’s Chanel, he brought the house’s tropes into the late 20th century, but they already existed. The tweed, the camelias, the quilting, the interlocking Cs and gold chains all existed within the archive. The most famous bag shape, the 2.55, was created in 1955 and is still a juggernaut today.
Benjamin Wild, Cultural, Historian, Writer and Lecturer, says, “For sure, there are many similarities between the men - longevity and the ability to contemporise classical styles, not least - but it is interesting to note the increasing number of voices that are coming forward to comment on Lagerfeld's less savoury social attitudes and comments. In a week where major fashion brands have withdrawn items from their Spring/Summer collections because of their perceived racism and insensitivity, it seems to be a sign of the times that Lagerfeld's character and creations are also being examined in a forensic manner as people recognise that person and portfolio cannot be - and should not be - so easily disentangled; if we are to understand Lagerfeld's contribution to fashion, we need to be frank about who he was, and this will, I think, leave for a more accurate, but disputed legacy.”
Lagerfeld’s tenure at Chanel was through the boom of designer brands and luxury clothes. Bohan’s was in a much smaller industry and no doubt had to design few collections than the six Chanel creates every year. Lagerfeld’s Chanel was much bigger, so it’s interesting that even fewer designs of Lagerfeld’s have stuck. But, also, today, there is now so much more competition.
It’s often what comes after and how good it is that really pushes a designer into the background. When Galliano created his Dior, it was a fantasy of couture, yet still managed to leave behind his strong DNA - the Masai neck, the saddle bag and the famous Dior newspaper print are all Dior signatures still attributed to him today.
Chanel is privately owned by Alain Wertheimer and Gérard Wertheimer, the grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel. After Lagerfeld’s death, Virginie Viard, fashion studio director and Lagerfeld's right-hand woman at Chanel, was announced as taking over the creative leadership. No doubt she’ll be in charge to offer a respectful gap to Lagerfeld’s legacy, but, ultimately, this is one of the plummiest jobs in fashion and many designers would kill to fill those shoes and offer their own take on Chanel’s future. Like many brands, it may take a few goes to find the perfect fit and I’m not sure anybody would stick around, or be allowed to stick around, for over three decades today.
“I think to get the best out of Chanel, it now needs to push the brand boundaries - not in a Balmain or Balenciaga ‘sell out’ begging-for-attention from the Instagram generation manner, but it needs to become more relevant. I feel Chanel has sunk into a comfort zone that rich women seeking affirmation or middle class basic bitch types aspire to.” says Katie Chutzpah, Fashion Blogger.
Lagerfeld is, of course, respected for his prolific and long career, but, what left is distinctively “Lagerfeld”? You have to separate the man and his designs. When his domineering character is quietened by his death, it will be his designs and collections which will have to fight with what went before, and what will, now, come after.
“If Karl Lagerfeld had just concentrated on Chanel, then I think he would've been forgotten, but his influence was so pervasive across popular culture. Despite his work at Chanel, he was actually a modernist and early-adopter of technologies. From fashion to art, photography, product design, and even music, he was always there at the edge, and I think that will be his true legacy, not reinventing a tweed jacket every three months.” says Lee Clatworthy, Fashion Writer.
This isn’t about trashing Lagerfeld’s career, it’s an unemotional look at the things we can directly attribute to him. Clearly, Chanel has been a huge success under his guidance, but it had very strong foundations on which to build. In a few decade's time, will Lagerfeld’s chapter at Chanel be remembered as vividly and fondly?
It turns out Christian Dior liked English food. Clearly a charmer and a man who knows his audience, Dior had a strong relationship with London and the British royal family. Many of you probably saw snippets of this exhibition on people's Instagrams when it was in Paris last year. This is the same, but with an added room explaining his relationship with London. The Victoria & Albert museum did the same with Alexander McQueen's Savage Beauty.
This giant Dior exhibition, the largest ever in the UK, charts the miraculous growth and influence of Christian Dior up to the present day.
The staging and room sets are stunning. The lighting and displays make everything look sumptuous. The only negative is, the space will quickly become congested, as there isn't much room to move, so I would recommend visiting this early or later in the day.
This is pure fashion escapism and is a visual feast, illustrating womenswear from the second half of the 20th century.
From the "New Look" of 1947 to Maria Grazia Chiuri's present incarnation of Dior, every Creative Director is covered.
John Galliano steals the show and illustrates how he took Dior couture to the maximum of its creative possibilities. It leaves you wanting a solo Galliano exhibition.
Everything in the exhibition is couture and handmade and there's a beautiful rainbow display showing all the accessories and costume jewellery.
Dior is one of the biggest brands in the world, today, and while this is a fantastic display, I didn't leave knowing anymore about the man himself. The exhibition is fairly light on information, but I guess the idea is for crowds to flow and for the museum to really pack in the numbers.
Dior sent the benchmark for mid-20th century femininity and it's fascinating how the brand continued to grow even though he died just over a decade after the company was established. Dior is one of the most coveted of French fashion houses and, while the last two creative directors haven't been particularly inspiring, it's interesting to see how that shape of 1947 continues to resonate.
Christian Dior: Designer of Dreams - Until 14th July 2019 - £20
While you're at the V&A, you could visit the Mary Quant exhibition.
At the end of a tumultuous year for traditional retail, and at the start of another, which doesn’t appear to offer much respite, there’s been a distinct trend in rebranding for both luxury and high-street brands. While you’d expect them to want to stand out, it seems as though they all want to blend into one another. This homogenisation is a case of an expensive “reblanding” exercise. Rebranding means creating a different identity for a brand, from its competitors, in the market, which, in fashion, is even more important especially when you're trying to flog luxury goods and the idea of difference and individuality. This feels like the opposite.
The recent rebland list is long: Belstaff, Celine, Calvin Klein, John Lewis, Burberry, Berluti and Balmain have all gone for simple and bolded logos without any of the details and distinct serifs. Playing it safe, what these new logos and fonts say is a lack of confidence and often change for change’s sake.
Left - The recent logo "reblands"
In August, Burberry unveiled its new logo. Replacing the Burberry Equestrian Knight logo with its bespoke Bodoni font, which had been used by the clothing company since 1901, the new logo is the work of celebrated British graphic designer, Peter Saville. It’s also worth noting he rebranded Calvin Klein with a similar font when Raf Simons took over and wanted to refresh.
"The new logotype is a complete step-change, an identity that taps into the heritage of the company in a way that suggests the twenty-first-century cultural coordinates of what Burberry could be," Saville exclusively told Dezeen. Somewhat cryptic and full of marketing speak, he describes what he and Riccardo Tisci, the new Burberry Creative Director, settled on as “modern utility,” adding, “It looks like it’s been there forever, but it’s still contemporary.”
Right - Hedi's masterstroke?!
Tisci said on Instagram ‘Peter is one of our generation’s greatest design geniuses. I’m so happy to have collaborated together to reimagine the new visual language for the house.’
Burberry are in the throes of changing everything way before the new Creative Director’s impact has been proven. As his first collection hits stores to a rather muted response by the fashion press, it’ll be interesting to see how it sells, especially the items with this new logo on.
Seb Law, Fashion Copywriter & Journalist, says, “I really hate that they’ve added’ ENGLAND’ to the Burberry logo after London. As if it’s London, Texas or something.”
It “Seems like an attempt to look ‘international’ and more premium, but also it’s now becoming an established way of a new designer starting at a different house to mark the start of their chapter. Does the general consumer care about this, or is it dive behaviour? Also rebrands cause plenty of chatter in fashion circles and build publicity – see Hedi’s previous rebrand of SLP. All press is good press, apparently.” says Law.
Hedi Slimane is a designer who likes to put his mark onto a brand and in September it was announced that the French house, Celine would be, controversially, losing its accent. Law and others have been defacing the brand’s posters by returning the accent to the first e.
“For me, it’s a matter of good use of language. As a copywriter and journalist (with a degree in French), diacritics aren’t just a pretty typographic tool to be played around with at the will of a designer, they’re an integral part of the word.” says Law. “‘Celine’ and ‘Céline’ are different words, pronounced differently (‘sell-een’ and ‘say-lean’, respectively). he says.
“It’s a continuation of the cult of personality over brand, in both cases. Causing a splash, in whatever way possible, seems to be the aim of the game. With Burberry, I’m disappointed that the logo doesn’t have a more uniquely British feeling, which the old one did IMO – I do love the interlocking TB print though.” says Law. “With Céline, it’s a classic case of Hedi doing whatever he wants. Brands should be aiming to exercise their unique personalities; this uniqueness is what attracts customers and maintains a brand’s personality. Homogenisation might attract sales, at least initially, and while change is obviously necessary, and often good, these two rebrand exercises feel like they’re a bit half-arsed. They’ve succeeded at building publicity, but is that what a logo redesign should do?” he says.
Left - The new logos are all very similar
On the high-street, John Lewis, in September, rebranded as John Lewis & Partners at a reported cost of £10m. Its first rebrand in 18 years and inspired by the company's 1960s "diamond pattern" motif, John Lewis managed to not only complicate its name but also lose its trademark dark green. Opting for safe black, it was yet another example of this reblanding trend.
In an age when these brands should really be trying to expressive confidence in themselves, these boring logos show a striving for safety and an anti-criticism blandness. It’s hard to be critical and negative about something so simple, yet they aren’t memorable or standing out. These aren't utility companies. Fashion’s current love of the sans-serif is definitely missing something.
This minimal western or cowboy shirt has become Raf Simons' signature style since taking over at Calvin Klein. A slow burner, and despite it being seen on the Kardashians, it feels modern yet retro at the same time. It's almost like a space uniform with its flat pockets and details. There are lots of colour combinations and I'm surprised more high-street retailers haven't copied it.
ASOS DESIGN had this homage with contrast pockets and matching yoke for that Calvin feel without the out of this world price tag.
Left - Calvin Klein 205W39nyc - Western Two Pocket Shirt - £485 from Brownsfashion.com
Below - ASOS DESIGN regular fit colour block western shirt in black - £25
The seeds of denim’s comeback are being sown. Thanks to Raf Simons’ Calvin Klein and his new uptight form of denim, we have a new way to see and wear it.
Left - Wrangler AW18
Bin those skinny jeans and buy yourself a denim shirt with contrasting front pockets, a roll neck and a denim jacket. This is 1970s cowboy in mid-winter.
Right - Calvin Klein AW18
The new AW18 campaign from Wrangler perfectly illustrates this. Brokeback at the top of the mountain, you could say, this all-American, retro look is all about layering relaxed shapes. Denim or corduroy jackets over jeans, check shirts and lightweight roll necks give this cowboy a romantic and wild edge. Think more North Carolina than North Acton.
Just don’t look like it’s your first time at the rodeo!
Left - Calvin Klein SS18
Below - Wrangler AW18
Get more inspiration in the video below. The video reminds me of the 1980s cult in Netflix's Wild Wild Country - here
Male Daisy Dukes
Putting the duke into Daisy Duke, okay, so they're usually denim, but these shorts are seriously short.
Top Left - Prada, Dior Homme, Fendi, Hermès
From Left - SS World Corp, Maison Margiela, Jacquemus, Prada
More Bad Denim
Is there any other type of denim these days? It keeps on getting worse and it ain't going away.
Above - Prada, Alyx, Balmain, CMMN SWDN, Off-White
Left - Valentino, Versace
Burnt neck? Don’t worry the summer roll-neck's got you. These were made for a British summer.
Left - Both - Prada
Brown Art Suit
I just love this. Simples.
Left - Dries van Noten
Verner Panton was the inspiration at Dries (left) and this carried over to Prada and Raf.
Left - Prada, Raf Simons
If you've seen more untucking than Rupaul's Drag Race, it's now time to let those French cuffs hangout. Goodbye cufflinks!
Below Both - Alexander McQueen
Caping was once massive eyeroll at fashion week, but, now, you can put your shoulders in!
From Left - Alexander McQueen, CMMN SWDN, Maison Margiela
The Scarf With Coat Attached
Trust Raf Simons do give us something we didn't know we needed. It won't blow away!
Below - Raf Simons, Raf Simons
How many green coats do you own? Exactly. Nothing welcomes spring like the Green Man. May Day alert!
Left - Dries van Noten, Raf Simons, Comme des Garcons
Left - Dunhill, Dolce & Gabbana, Thom Browne, Versace
Yellow hasn't mellowed, in fashion terms, it's just got brighter.
From Left - Raf Simons, Dior Homme, Ermenegildo Zegna
Left - Hermès, Thom Browne, Jacquemus, Versace
Don't be a dummy, get a bucket hat with the baby ties.
From Left - Ami, Fendi, Stella McCartney
The Longer DB
This season saw the beginnings of something more grown-up and less novelty. It starts with the double-breasted, longer jacket.
Above From Left - Ami, Dior Homme, CMMN SWDN, Dunhill, Versace
Below - Left - Kenzo, Louis Vuitton, Paul Smith, Stella McCartney, Thom Browne
We've had latex and leather trousers, now, it's time for the shiny, plastic looking shirt.
From Left - CMMN SWDN, Wooyoungmi, Dior Homme
Half & Half
Yin & Yang your look. It's as clear as night and day.
From Left - Maison Margiela, Alexander McQueen
You won't find this in any army surplus shop, but it makes you want to get in the big outdoors.
Below From Left - DSquared2, Neil Barrett
Just say 'Auntie Donatella knitted it for me, daarling!'.
From Left - Valentino, Louis Vuitton, Versace
Lara Djandji, Menswear Buyer, Harvey Nichols
“From Raf Simons, SS18 saw the re-launch of key pieces from Joy Division’s ‘Unknown Pleasures’ album and I can’t get enough of the entire collection – my favourite piece being this jacket - it’s the perfect mix between fashion and music. For real fans, we’ve also bought the cap to complete the full look.”
Left - Raf Simons - New Order Oversized Denim Jacket - £1135
“Amiri’s exceptional quality and craftsmanship of each pair of jeans makes it easy and chic to wear them everywhere – from a flight to a night out.”
Left - Amiri - Broken Black Distressed Skinny Jeans - £645
“I love this iconic Dries Van Noten look – it’s so effortless yet still elegant and can easily be worn with the signature boxed shoulder coat to transition between seasons.”
Below - Dries van Noten - Reedley Checked Wool Coat - £1010, Carlton Printed Ramie Shirt - £565, Patrini Checked Wool Trousers - £390
“I love this vintage inspired jacket by Dior. Designed by Kris Van Assche, it references the punk and rave designs of the 70s and 80s, but also makes anyone looks instantly cool.”
Bottom - Dior Homme - Jacket - £490
Looking online, it appears they’re a sell out. Yes, a sell out! Raf Simons’ AW17 arm-warmers, those accessorises we never knew we needed, and making us think differently about our forearms, aren’t available online anymore.
Left - Raf Simons AW17
That £250 you had burning a hole in your pocket, can be saved, thank god, with a bit of customising and working some magic on leg warmers and socks from eBay.
They do sell ‘arm-warmers’ on eBay, but they all seem a bit too short and tight, and actually designed to keep your arms warm. Duh! So, I started to look at large leg warmers, which you’ll be able to pull over your coat's arms.
It’s just trying to find a pair that is loose enough - the online pictures aren't great, but if it goes over an adult's thigh... - to fit over the arms of a coat that is key, and as seen in the Raf Simons show.
Left - Raf Simons - Knit Sleeves - £244
I went for the black 'Referee' socks, which I'm going to cut the feet out of and then loosely sew around the cut.
They cost me just over £2, including postage, and are a good way to jazz up an old coat, especially with men's fashion weeks coming up.
I think they would look best on a classic long wool coat, in a dark colour, like we saw on the catwalk. I have a perfect one from Jigsaw.
So, at just over a pound an arm, and 100 times cheaper than the originals, get covering those forearms. What have you got to lose?!
From Left - eBay - A selection of Girls/Ladies Referee Socks & Leg-Warmers from around £1.15
Right - Raf Simons AW17
Guys, listen up. As you’re probably wearing trainers or sneakers, right now, you’ll probably want to know the direction your next pair is coming from. Think of the worst pair you can imagine, double it and then sprinkle on another cup of ugly and you’re there.
Left - Vetements X Reebok Instapump Fury Canvas Trainers - £610 from matchesfashion.com
Gone are those minimal, sleek cup-soles, that have, let’s be honest, had a good run for their money, to be replaced by the fugliest fuckers to hit the pavement.
Right - Raf Simons X Adidas Ozweego III Low-Top Trainers - £285
This is all part of our addiction to bad 90s style and everything of dubious taste. You better start planning the rest of the outfit!
Below Right - Eytys - Angel Low-Top Chunky-Sole Leather Trainers - £265
Below - Nike Air More Uptempo Triple Black - £140
We never think of the shirt on holiday until the evening. A T-shirt or vest is normally the first thing you think about when pairing with swim shorts or shorts and long sleeves just seem too much. But, taking our cue from the Beatles on holiday in Tenerife, it’s time to think about a slouchy shirt on the sand.
Left - Follow Paul & George's lead
Long and oversized, this shirt is worn loose and relaxed and especially suits the mood of being on the beach and stylishly covering up. I guess those pale boys from Liverpool weren’t used to the sun, had a limited beach wardrobe, and needed something to cover themselves up, yet it works.
Left - Marni SS18
Sun-bleached, it looks good over short-shorts and worn unbuttoned with the sleeves open. In fashion terms, this long cotton shirt is appearing everywhere and it’s only a matter of time before you get one.
Left - Appletrees - All Over The World Superfine Poplin White - €425 An independent Swedish brand with various lengths and styles of shirts
Left - ASOS Slim Shirt With Stretch In Super Longline - £22
Below - Raf Simons wearing one of his own designs
Left - More of the Beatles in Tenerife