TheChicGeek says, “If you’re worried Bic is going to send you one of their famous orange-plastic, disposable razors, which literally scrapes the hair off your face, don’t worry, their new refillable blades are so much better. So good, in fact, it makes you wonder why they haven’t sold these before? Or, if they do, why didn’t I know about it.
This new subscription service enters a market that is quickly hotting up. We’ve had Harry’s launch this year and I don’t think it’ll be long before Unilever’s Dollar Shave Club makes an entry into the UK market, plus a few other, smaller European subscription services such as Boldking and Grüum.
Men are notoriously tight, so the razor market is very price sensitive. They are also lazy and adding convenience will increase razor use and grow the market.
This seems to be offering great value. Still French, family-owned, the Bic Shave Club is a monthly or bi-monthly subscription service offering 3 or 5 blade refillable razors. I tried the 5 blades razor and it arrived with the razor handle and four blades.
I’m told the regular price for this is £8, which is much cheaper than Gillette and with more blades, but they are offering it at a special introducing offer of £2.95, and you can cancel at any time.
The razor was easy to use, with plenty of lubricating strip. It’s a standard razor, but Bic do know how to make blades and have plenty of experience in this area. They’ve designed the razor head to be less proud, so it is easier to getting into a smaller, slimmer box and therefore through your door or into your mailbox.
This service seems really simple, easy to understand and offers good value. I think we will see the established players - Gillette, Wilkinson Sword - offer better value and compete in these new “Razor Wars” and the winner will be, you, the consumer.
Disclosure - I’ve worked as a consultant on the launch of Bic Shave Club - see video below - but, they never asked/paid me to use or review the service and product.
Based in South Korea, Dorco has over 60 years’ of expertise in offering advanced blade technology. With seven precision-aligned blades, this razor is said to be a world first and is, now, available in the UK.
The Dorco Classic has slimmer, denser blades to reduce any irritation to the skin. It has an open structure design to enable easy rinsing, helping to keep blades sharper for longer. A honeycomb guard bar with soft rubber surface allows effortless gliding over skin, adapting to the contours of your face. An advanced lubricating strip with antioxidants from argan oil and calendula extract helps sooth sensitive and dry skin, and heal razor burns.
Left - Count them! All 7 blades of the Dorco Classic Razor
TheChicGeek says, “We’re entering “Razor Wars” within the grooming market with so many new or new to the market shaving brands launching. It’s a bit like the “Cola Wars”, but without the sugar! The dominant players challenged by young upstarts beating them on innovation and price.
Anything from South Korea always makes you sit up and take notice. They are insatiable consumers of grooming products and provide quality and newness to men’s grooming.
It wasn't that long ago that manufacturers kept adding the number of the blades to their razors and this was the tah-dah moment of their new launches. I’ve never seen 7 before and they are very compact here.
On first impressions, this looks quite old-fashioned. The chrome and plastic is along the lines of a classic fountain pen and looks like a razor that would come with a matching chrome stand.
I tried it on fairly long stubble and it worked well with no discomfort. It rinsed easily, even with the large number of blades. I didn't really notice the lubricating strip doing anything.
I did think it would be more expensive then it is. Prices for the Dorco Classic start from £8.74 and there’s even free shipping for orders over £10. www.razorsbydorco.co.uk So, it’s very affordable, it’s just a shame it doesn't look more contemporary.