Shaving Goliath, Gillette’s, new brand, King C. Gillette, "brings a century’s worth of expertise to life and promises to be a one-stop-shop for all men with facial hair.”
Bearing the name of Gillette’s founder, King C. Gillette, the man who invented the double safety razor, it embraces nearly 120 years’ of heritage, innovation and grooming experience and, in a first for the brand, includes a range of specific beard care products.
The full range is made up of eight grooming and facial haircare products for men including a Double Edge Safety Razor and blade refills, Neck Razor, Shave and Edging Razor, Transparent Shave Gel, Beard Trimmer, Beard & Face Wash, Soft Beard Balm and Beard Oil.
TheChicGeek says, “When consumers think of the Gillette brand, it really should be as the Levi’s of grooming. The originally inventor of the double-edged safety razor, King Camp Gillette, is one of America’s biggest business success stories - Gillette sold $6.22 billion of men’s razors and blades and $1.28 billion of women’s razors and blades worldwide in 2018, according to Euromonitor data - and, along with Levis Strauss, provided products to the American working man.
Therefore, it’s surprising that few men would be able to tell you much about the man or whether the brand was even named after an individua
So, Gillette is going back to its 1901 roots “Est. Boston 1901” with this new “King C. Gillette” range of razors and grooming products.
Interestingly, this range is more focussed on facial hair than pure shaving.
Some of it is a simple rebrand. Gillette is part of the giant consumer group, Procter & Gamble, who also own Braun, and the provider of the beard trimmer here. The other razors - Neck Razor, Shave and Edging Razor - feature Gillette’s Fusion heads and don’t really offer anything new other than I’ve never seen a monikered ‘Neck Razor’ before?!
The hero product here is the return of the safety razor. While Gillette invented this in 1901 they actually stopped making these 1989 and it offers a really economical way to wet shave. If you want to know more about safety razors and how they work, I wrote this for The Independent last year - here
As for the grooming products, the Beard & Face Wash is a whopping 350ml, so you could do your whole body with this. It has a refreshing menthol sensation, but no individual distinctive smell. It’s light and easy to wash out. The Transparent Shave Gel is probably an already existing Gillette product repackaged and as such you could just buy that and save money. The Soft Beard Balm doesn’t look or feel premium. It looks like a product you’ll find at a cheaper price but it’s more than adequate when on.
I would have tried to make King the expert in shaving and taken the premium route a bit higher by highlighting more of the ingredients etc. It still feels anonymous, like the other Gillette products. I would have linked it in with Gillette Labs, Gillette’s pioneering heated razor, read more here, and played on the fact that Gillette has always invented and pioneered things.
The ‘Beard Kits’ idea is good on their website, where you buy a collection of products and razors or trimmers according to your style or needs, as the range is broad taking in Victorian shaving through to hipster beard maintenance.
Clearly, the King isn’t dead. How about a spin-off rainbow coloured Pride range called ‘Camp’?!”
Takeaway - The King C. Gillette is premium compared to Gillette’s regular prices and I like the concept and branding of bringing the founder back. Maybe they should have put more of him on the packaging to hammer this home?
Disclosure - A sample for review was provided by Gillette
Gillette has released the first-to-market heated razor by their new ‘GilletteLabs’ stable. This wet shave razor delivers a sustained heat sensation via an innovative warming bar and provides the pleasure of a hot towel with every stroke. The stainless steel warming bar has adjustable temperature levels and a wireless magnetic charging dock. The rechargeable lithium ion battery lasts up to six shaves, depending on usage.
Left & Right - GilletteLabs - Heated Razor - £199
TheChicGeek says, “New slogan - The hottest a man can get (™)?! It looks great to start with. I was wondering how much of this was a gimmick, but the clean design of the razor and the simple magnetic charging dock already had me won over before even trying it.
There are two temperature settings to choose from, 43 degrees and 50 degrees. Apparently, Asian men are more sensitive to heat and these two temperatures were chosen because they were found to be the most comfortable to the majority of men’s faces. On your hand it doesn’t feel that hot. You can easily switch between the two temperatures with the handle changing from amber to green.
On the face, it was much warmer. It’s that comforting sensation, which at first you want to pull away from, thinking you’re about to get burnt, but once over that, it’s an enjoyable sensation. Definitely a good start for those cold mornings or when you can't really get the water in the sink hot enough.
Gillette wants us to shave more. The more we shave, the more razors we buy and this uses a 5 blade cartridge which are exclusive to this gadget because the heat bar has to come through the cartridge head.
They want us to feel like we've had a hot towel type shave at home and this does offer a passable stab at that.
Did this make me want to shave more? Yes. Will people buy this? I really don’t know. It’s a nice piece of kit, but is it too disposable for £200? There is novelty here, but I enjoyed using it and the heated bar did actually bring something new to the shave."
You can pre-order at here
Disclosure - A sample to test was provided by Gillette
Hoping to reintroduce men to the joys of the safety razor, 'Primal Shave' is a new online razor supplier offering a ‘Primal Shave Safety Razor Starter Kit’ which includes a safety razor, 5 blades, shaving brush and shave cream, as well as individual products to reorder.
Founder, Andrew Barrett, says feedback from customers, so far, cite a close, irritation-free shave, even on sensitive skin. The single sharp blade of our safety razor allows a clean, crisp shave, whereas multi-blade razors can tug hairs and cause razor burn. The replacement blades are much more cost effective than razor cartridges. A year’s worth of safety razor blades cost less than a tenner. The razor and blades are plastic-free, helping reduce the huge number of plastic razor cartridges that end up in landfill. No subscription. No contract. No tie in.
Left - Primal Shave - Safety Razor Starter Kit - £24.95 www.primalshave.com
TheChicGeek says, “Believe it or not, but I’ve never used a safety razor before. Nearly 140 years after its invention, it is still an effective and cheap way to shave.
There are clear instructions in the box and its all pretty straightforward. You unscrew the top, drop the razor blade in, screw it back on and you’re ready to go. They recommend a new razor blade every week. and at these prices, you really don’t mind.
This isn’t a shave to rush. This is a shave to take your time and carefully contour the face. Unlike modern razors, this razor is very rigid and, so therefore, the areas around the chin and neck need some more time and attention. You’ll need to feel with your fingers where you need to go back to, but the shave is close and comfortable. The razor is easy to wash. The shave cream and brush, are Italian, but I don't recognise the brand.
It certainly reduces wastage and plastic consumption with the tiny packs of razor blades. This is old-school shaving at around £2 a month. Pitching itself as an affordable alternative to Gillette and Harry’s, the Primal Shave box costs £24.95 and is worth around £37, when individually priced. A pack of 5 blades, is under £2, so Primal Shave should offer this as a subscription as you’d barely notice £2 every 5 weeks and they could be delivered in a tiny envelope.
Primal Shave need to brand this stronger and own the box and contents more, otherwise, when the box is discarded, Primal Shave is nowhere to be seen. They could be really playful with older imagery and tap into that nostalgia associated with the safety razor."
Disclosure - The products were gifted by Primal Shave to review
I spoke to Stephane Helene, co-founder of the new Huntsman shaving subscription brand, and he said, “I used to use a couple of other shaving subscription brands, but the quality just wasn’t there, whether it was the cream or handle or the blades. I then shared this with my barber and suggested we should start something.Mr Jackson, who is a Master Barber of nearly 30 years, and I spent over 2 years testing and finding the perfect package. I would not have entered the shaving or grooming market without having someone with vast experience and knowledge as a partner.”
Left - Huntsman, the "Quintessential Shaving Club"
Stephane’s background is in advertising and this Huntsman has nothing to do with the Savile Row tailor of the same name. His partner, Mr Jackson, opened his first barbershop in 1990. Twenty eight years later he now owns a chain of high-end male grooming centres.
TheChicGeek says, “This is more a curated box than a standard branded razor subscription with everything being produced by the one brand. It contains 4 products: Huntsman luxury razor handle, 4 X Gillette Mach III Turbo Blades, Edwin Jagger ‘Hydrating Pre Shave Lotion’ and Edwin Jagger ‘Premium Shaving Cream’.
You get a choice of 3 shaving creams: (A) Sandalwood For Normal Skin - Exotic peppery wood and spice aroma, (B) Aloe Vera For Sensitive Skin - Soothing with a natural delicate fragrance, and (C) Cooling Menthol For Normal Skin - Calming and soothing with subtle fragrance.
I would steer clear of the cooling menthol as the ‘Hydrating Pre Shave Lotion’ is mega cooling already and I wouldn’t want you to OD on the menthol! The only branded Huntsman product in the box is the handle and my feedback would be that it looks a bit old fashioned and ‘traditional’.
What shaving really needs is a good injection of the contemporary. Shaving needs to become cool again and all this traditional, Victorian type product just doesn’t feel like the right direction. It’s tired. Somebody needs to make shaving feel contemporary. Something we want to do and get back involved with. MAKE SHAVING GREAT AGAIN! Now, that’s a challenge for somebody.
The blades and 2 products, full price, add up to around £37, so you’re saving £2, while getting the handle and postage free.
If they’re not using their own branded products, I would offer more variety and allow guys more options to mix and match the box. For example, 2 products with the razors, but one month could be pre-shave and another maybe a post-shave or moisturiser. Just an idea.”
Right - Huntsman - ‘Daily Shaver’ - 1 Box Sent Every 6 weeks - £35, ‘Occasional Shaver’ 1 Box Sent Every 12 weeks - £35
Looking for a shaving/razor subscription? Read more ChicGeek Tried & Tested review on Boldking, Bic & Grüum here
Launched in 2017, MARRAM Co offers a luxury, personalised natural shave with the finest of essential oiled infused foams and chrome hardware kits. Hoping to transform shaving into a pleasurable ritual, MARRAM Co believe that the preparation behind the shave is key and have created shaving creams to match your mood, all manufactured in the UK.
Left - MARRAM Co - "Power Up" - Metal tubes and quality fragrances makes this shaving to remember
Using organic essential oils sourced from 212 organic farms all over the world, the creams are therapeutic even for the man with the most sensitive of skin. Choose from “Wake Up Call”, “You’ve Got This”, “It’s Cold”, “Power Up”, “Night Out”, "The Morning After”, “Time Out” and “You Might Get Lucky”.
TheChicGeek says, “When you think about shaving products it’s interesting how, for something we literally put under our noses, quality fragrance hasn’t played a more dominant role.
Named after the grey-green tufts of Marram grass found on British coastal sand dunes, MARRAM, also a palindrome - the same forwards as backwards - is a collection of shaving creams offering distinctive and quality scents.
The brand centres on the traditional barbering routine of cream, bowl and brush. Most guys won’t be bothered with this faff on a daily basis, but it’s definitely for a time when you can enjoy the ritual.
The brushes, razor handle and bowls are really top quality and are priced to match. The razor takes a Gillette head and everything, including the shaving creams, is made in the UK.
Right - MARRAM Co - Brush & Bowl Set - £250
While the hardware is expensive, I like the way they’ve made the shaving cream realistic in pricing - in two sizes, £8 for 20ml and £20 for 100ml - it also means you can play with the fragrances and try a few.
There are 9 different scents, all with fun names, 7 are permanent and a couple are limited-editions. It’s light and foams up nicely and easy to apply with your hands.
I think people are willing to pay more for products with quality scents. I feel £20 is good for 100ml, here, and those essentials oils are the things that transport you, for a few seconds at least, to another place and makes shaving less of a chore and more of a pleasure. The heat and steam of shaving is ideal for these essential oils to really do their best work.
This reminds me of the shaving cream from Buly that smells like marzipan that I like - read more here - and my favourite is “Wake Up Call” with its earthy vetiver fragrance.
I think MARRAM & Co are onto something here. I like the branding, I like the metal tubes and I like the fragrances. I just need to shave more!”
Below - MARRAM Co - Shaving Cream - 20ml - £8 100ml - £20
Exclusive to MRPORTER.COM
Founded by an Italian living in Monaco, Eisenberg Paris, is exclusively available from Urban Retreat in Harrods. Created and developed by José Eisenberg, the EISENBERG Paris brand has a unique backstory with the Founder’s extensive experience in the world of beauty and high-tech research.
Left - Eisenberg Homme Two-In-One Duo Essentiel - 150ml - £36
A world-class expert in skincare marrying science and nature, he discovered and patented the revolutionary ‘Trio-molecular’ formula, whereby three molecules work in synergy to regenerate, energise and oxygenate the skin.
Eisenberg based his 15-year research on the combined action and the anti-ageing effects of bio-cosmetic molecules enzyme, cytokine and biostimulin. ‘Enzyme’ digest and eliminate dead cells, ‘Cytokine’ is key to the communication between cells. Peptides are messengers sent by specific cells (leukocytes, immune cells), which act on the receptors of the other cells to induce many vital reactions, one of which is cell renewal and ‘Biostimulin’, from the fresh tissue of young beech shoots, it stimulates cell oxygenation, a vital source of energy, as well as the synthesis of collagen and elastin, which guarantees tone and elasticity.
TheChicGeek says, “This is a gel formulation. I’m not a massive fan of gel-like products. I find I lose control with the razor when shaving and also it doesn’t give that satisfying foam as a cleanser. They also, sometimes, take more effort to wash off.
But, I do think a combined product for shave and cleanser is good because we are shaving less and often the shave product just sits there looking sad as it gets more and more limescaled. Other brands are also releasing these duo products, see TheChicGeek’s review of Proverb - here
This is expensive and, because it doesn’t really stay very long on your skin, you don’t get the full benefits of Eisenberg’s ‘Trio-molecular’ formula. I think if you’re investing in something from Eisenberg I would try something like a moisturiser which stays on the skin.”
TheChicGeek says, “If you’re worried Bic is going to send you one of their famous orange-plastic, disposable razors, which literally scrapes the hair off your face, don’t worry, their new refillable blades are so much better. So good, in fact, it makes you wonder why they haven’t sold these before? Or, if they do, why didn’t I know about it.
This new subscription service enters a market that is quickly hotting up. We’ve had Harry’s launch this year and I don’t think it’ll be long before Unilever’s Dollar Shave Club makes an entry into the UK market, plus a few other, smaller European subscription services such as Boldking and Grüum.
Men are notoriously tight, so the razor market is very price sensitive. They are also lazy and adding convenience will increase razor use and grow the market.
This seems to be offering great value. Still French, family-owned, the Bic Shave Club is a monthly or bi-monthly subscription service offering 3 or 5 blade refillable razors. I tried the 5 blades razor and it arrived with the razor handle and four blades.
I’m told the regular price for this is £8, which is much cheaper than Gillette and with more blades, but they are offering it at a special introducing offer of £2.95, and you can cancel at any time.
The razor was easy to use, with plenty of lubricating strip. It’s a standard razor, but Bic do know how to make blades and have plenty of experience in this area. They’ve designed the razor head to be less proud, so it is easier to getting into a smaller, slimmer box and therefore through your door or into your mailbox.
This service seems really simple, easy to understand and offers good value. I think we will see the established players - Gillette, Wilkinson Sword - offer better value and compete in these new “Razor Wars” and the winner will be, you, the consumer.
Disclosure - I’ve worked as a consultant on the launch of Bic Shave Club - see video below - but, they never asked/paid me to use or review the service and product.
If only our dads were as well groomed as we are. They can but dream! But, we, as their more knowledgeable sons, can also give them a helping hand. I’ve teamed up with L’Occitane - pronounced - locksy-tan - from the sunny fields of Provence in France to bring you the best of their men’s tailored products just in time for Father’s Day.
To stop you feeling overwhelmed, I’ve picked my top 5 favourites from L’Occitane’s extensive range of men’s products and gift sets, all inspired by the natural wonders of Provence and its many traditions, to cover every type of dad and price point.
To make your life even easier, enjoy complimentary gift wrapping in a Provençal-style box. Simply select 'Send my order gift wrapped' at checkout. That’s that sorted then. Happy Father’s Day!
Fresh Dad - Cedrat Collection For Men - £52
Nothing smells as clean and crisp as citrus in men’s grooming. Centred around the cedrat fruit, this is classic, fresh and masculine. Containing 3 products: a fragrance, a shower gel and, L’Occitane’s latest launch, a deodorant, these generous sizes will see your dad through the next few months. Blow the budget.
Hero Dad - Eau des Baux Eau de Toilette - £46
Sensual and mysterious, this fragrance features top notes of red peppercorn and cardamom essential oil on a warm heart of Provencal cypress and incense. Les Baux de Provence is a legendary city-fortress in the south of France and the medieval Knights of Les Baux chose cypress as symbol of strength and courage. Perfect for your hero of a dad.
Clean-Cut Dad - Cade Grooming Duo - £32
Enriched with a purifying and stimulating complex of cade - also known as juniper tar - essential oil, protecting shea butter, moisturising vegetable-based glycerine, soothing bisabolol and firming extract of birch sap, this set contains all the essentials for a perfect shave. The set includes a Cade Shaving Cream and Cade After Shave Balm.
Youthful Dad - Cedrat Energizing Eye Gel - £24
Men always show their age around their eyes, so you’ll dad will thank you for giving his a little TLC with this. Enriched with organic Corsican cedrat extract, with energising properties, the Eye Gel moisturises and revives the eye area, providing triple action. The skin of the eye area is immediately toned and the appearance of dark circles and puffiness is reduced. It helps to revitalise the skin around the eyes and the massaging ball in the roll-on tip gives a feeling of cooling freshness upon application.
Chilled Dad - Sleep Well - Good Night’s Sleep Ritual - £34
What if your dad doesn’t use grooming products and isn’t likely to? Well, breathe in, breathe out and relax… With a 100% natural scent, this Relaxing Shower Gel sends a relaxing olfactory message. To complete his new ritual and create a calming atmosphere, spray the Relaxing Pillow Mist before going to bed and the fragrant molecules create a soothing sensation, conducive to a peaceful, relaxing night's sleep.
TheChicGeek says, “I went to a recent event that Kiehl’s had to celebrate Thanksgiving and they had a complimentary barber doing facials and wet shaves. We got to talking about which razors we used, I said I liked Gillette’s Flexball and he said he used a brand called ‘Boldking'. I hadn’t heard of them, I asked what was good, and he said that the razorblades were spaced far apart to stop them clogging, which is one of the biggest bugbears of shaving and razors in general.
I thought nothing of it and then, as what always happens, through the mystery of the internet and a greater power, an advert for Boldking came up on my Instagram feed. The conversation I had with the barber came back and I clicked through to their site and asked them to review one of the razors, which they kindly agreed to.
Boldking was founded in 2013 and is based in Amsterdam with the aim of making shaving enjoyable and affordable again.
Left - A Boldking Starter Set - £12
So, here goes. Firstly, the branding is really good. Gone are the muscles and steamed up mirrors: replaced by cute graphics and chatty instructions. This feels modern, it feels like there’s no pressure to be a certain type of man, it’s simply about shaving and doing a good job.
I think I got sent a deluxe box, but the basic ingredients are the same. A black rubber shaving handle that has a clever suction cup to stick the blade to the mirror or wall. Please note this other shaving brands, this is a great idea: you know where it is, plus the lube strips don’t stick to anything.
You then clip one of the four cartridges on and you can see the blades are visibly spaced further apart.
Did it clog less? Yes. Razors usually clog around the coarser and thicker areas around the chin and nose. This made shaving easier and faster. You simply shook the razor in the water and everything came out without any banging on the side of the sink.
The negatives. The plastic rubber handle does feel a bit disposable and cheap. The razor was a bit bouncy, again because it’s cheaper, but like all razors, once you got used to it, it was fine.
What do I like? The price is good. A ‘Starter Set; which has 4 cartridges and ‘Aftershave Cream’ is only £12 and that includes free shipping from Holland.
Secondly, it works. Shaving isn’t exactly enjoyable, but it is quicker and less annoying. Think less banging on the sink.
Thirdly, the brand feels cool. It feels contemporary. It also feels honest and caring: they offer a recycling service, but do you have to pay £1.50 for the envelope.
Overall, it’s thumbs up for a small company up against the Goliaths of shaving.
Boldking is only available online through their website www.boldking.com
Happy New Year, Chic Geeks. What a year. Fashion years are a bit like dog years, so much happens and so much is forgotten about, while other things, unpredictably, have such an impact and filter out into the mainstream. Here's what I can remember from 2016. Tweet me your thoughts on #TheChicGeekAwards
Best Label of 2016 - Loewe
There weren’t many labels to rival Gucci this year, and while I (still) love it, I wanted to recognise something else. J W Anderson creates ‘fashion’ which is becoming harder and harder to find these days. Being the head of the Spanish label, Loewe, pronounced Loo-wavay, it has allowed his ideas to be polished with their skills in leather goods and skins.
He has created a clean high-fashion label out of Loewe, it’s almost like a male Celine, but with touches of humour and seasonal difference which gives it life without being too gimmicky and themed. If only we could afford it. He’s done such a good job here it wouldn’t be a surprise if he got the top job at Louis Vuitton, eventually.
Best New Label of 2016 - Gosha Rubchinskiy
‘Designing’ since 2008, this Russian designer is part of the non-fashion, sportswear trend that infiltrated the po-faced - read East London - side of fashion, this year. While he didn’t create anything new, he subverted like a professional and hit the sweet spot when it came to pricing the designer market. There’s a real market for affordable designer clothes and the Comme backed Gosha is cleaning up with his sweatshirts and skater style pieces. We’re spending more time in the gym and this is being reflected in our clothes and this is where it meets high-fashion with a side order of 80s charity shop.
Best High Street of 2016 - ASOS
With annual sales now standing at £1.4bn, ASOS is the ‘high-street’ giant of the internet. It’s obviously doing something right and it wins TheChicGeek Award for best high-street for its pure experimentation and ridiculousness. From Yeezy inspired Mad Max looking outfits to Gucci pussy-bow shirts, ASOS has the depth of choice at a price everybody can afford.
Where once the high-street copied designers, now, due to the sheer volume of product needed, they come up with their own ideas and run with it. Just don’t buy the ‘Super Skinny Fit’. Sequinned trousers, anybody?
Best Grooming Product 2016 - Boldking Razor
The razor market is dominated by the big players who out discount each other to monopolise the supermarket and pharmacy. They do innovate, but slowly, so it was nice to hear of a small player thinking differently.
The big difference here is the blades are further apart to prevent clogging, which, if you have thick, coarse hair, will happen a lot. Plus the razor comes with a suction cup to put on your mirror or sink, out of the way. Simply yet effective.
The branding is really good. Gone are the muscles and steamed up mirrors: replaced by cute graphics and chatty instructions. This feels modern, it feels like there’s no pressure to be a certain type of man, it’s simply about shaving and doing a good job. Time to start shaving again. Hello, Boldking. More here
Best Grooming Brand 2016 - Buly
Parisian brand, Buly, takes you back to a fantasy time of apothecaries and Renaissance snake oil salesmen where there’s a tortoiseshell comb for every part of your body. Where things have more meaning than is obvious, at first, and time-honoured traditions are bottled and squeezed into metal tubes and glass jars. This brand is all about the packaging which is always a big thing when it comes to grooming and beauty products.
I’ve tried the toothpaste - orange, clove and ginger - and the shaving cream - read more here
They add a difference and excitement to the grooming routine and the products work. They’re not cheap, but they’re special and feel like a historical treat.
Fragrance of the Year 2016 - Dunhill Icon Absolute
2016 was a bit of a disappointment from mainstream fragrance brands. The power of the fashion brand has waned and their offerings don’t feel as special or as premium as they once did. People are moving towards niche and specialised fragrance houses which offer something of quality, but at a higher price, usually.
Fashion brands and their licensees are too quick to release and they don’t commit to the fragrances they produce and thus fall by the wayside very quickly. I wanted to choose something more mainstream. Technically, this came out in 2015, but I only discovered it, this year. Even though Dunhill Icon won TheChicGeek Award last year, this Absolute version is completely different in a good way.
The top notes are bergamot and black pepper, middle notes are saffron, black rose and jasmine and base notes are agarwood (oud), tobacco leaf and leather. It smells really exotic and rich and warm and keeps you coming back for more. It doesn’t really last, but that’s okay, it’s not ridiculously expensive. I’ve smelt this on a few people over the year and it’s instantly recognisable. This really is rather good if you like something rich and intoxicating.
Most Stylish Programme 2016 - Deutschland ‘83
Forget the shoulder pads and power dressing, Deutschland ’83, was a lesson in Eastern European sportswear and military dressing. It was the great pop soundtrack of 80s classics that got us channelling our East Berlin realness and Vetements irony that made us want to stay firmly behind the wall.
Best Menswear Collaboration 2016 - Craig Green X Bjorn Borg
Affordability seems to be the word of 2016. Collaborations needs to tap a new market or appeal to those priced out. That’s why H&M always seem to do so well. Craig Green teamed up with Bjorn Borg this year to produce a collection that didn’t meet in the middle, it just gave the great unwashed Craig Green at a price they could afford. His samurai favourites were here in a capsule collection of unisex pieces. Doubles your market, natch!
Special ChicGeek Award 2016 - Dover Street Market
While the world tipped towards online, and the high-street continued to try to pile it high and sell it cheap, Dover Street Market moved.
It became what it should have always been. It got a proper retail space and had a flow and order to it. It’s dedication to designers and their visions will make Dover Street Market the hardcore venue and destination for devotees of the catwalk and its silliness. This is serious fashion for those who can’t see the humour in it all, but mock what you will, it’s nice that a Dover Street Market as good as this one exists in London.
Most Stylish Man of 2016 - Jared Leto
If you’re going to be a ‘style icon’ you need to take risks. We can all do a Thom Sweeney three piece suit with a horseshoe waistcoat and look the part, but it’s those little touches and breaking-out-of-the-mould outfits that gets TheChicGeek nod.
I’ve never been a fan of Jared Leto, not really sure why, but since he became Alessandro Michele’s dress-up doll, he’s really committed, with both GG logoed feet, to the Gucci renaissance. Some have been hits, other misses, but it’s definitely not safe and hats off to him.
Turkey of 2016
We got a lesson in how not to launch a website this year with Condé Nast’s style.com. The much delayed and anticipated site was supposed to use their expertise and kudos in the luxury market to rival Net-a-Porter and matchesfashion.com by using the power of their magazine brands and offering a new take on curated commerce. What we got was a quiet launch of something that didn’t have much content, was a shopping portal and didn’t offer anything new in a saturated luxury market. It will be interesting to see whether they further commit to this or quietly shelve it and put it down to experience. Read more here
What are your thoughts? #TheChicGeekAwards