Displaying items by tag: Supreme

The bum bag or fanny pack, call it what you will, has been on the cusp of style acceptance recently. Teetering on the brink, it finally came thru this season. YAS! Now, it feels right. It could be all the 90s sportswear or its practicality, but from designer to high-street to online we’re seeing the renaissance of this hands free solution.

Left - Jared Leto Guccifying his bum bag

It's perfect for festivals or when you want some extra security. You can wear it two ways: the classic around the waist or, like the kids, across the body. 

Left - Louis Vuitton - Géronimos - £775

Below - Streetstyle cross body inspiration 

Left - Weekday - Nylon Bumbag - £20 from ASOS

Left - Herschel - Khaki Orange Cross Body Bag - £45 from Topman

Far Left - Eastpak - Springer Bonded Blue - £22

Left - Jack Russell - £305

Below - Supreme X Louis Vuitton, Louis Vuitton AW17

I recently went to Berlin, for their fashion week, which is dominated by two trade shows, Seek and Premium. I know Berlin is the city of the young hipster wanker and far from the bourgeois idea of fashion. Always has been. But, watching a young guy in adidas trackie bottoms, an old tour T-shirt tucked in and a fake looking GG monogrammed Gucci hat, it’s pretty clear that fashion, ATM, is looking like ‘cool crap’.

Pioneered here, but spreading: it’s about found, second-hand, vintage, charity and everything that is the opposite about looking expensive and ‘designery’.

Left 'Pensive Crap' at Seek in Berlin - Cap - J Crew, Sunglasses - Vintage Gucci, Top - Umbro

It’s been coming a while, and it’s something the fashion industry struggles with, because making something shiny and new is what they are used to. Plus, why buy something brand new when you want it to look old?

It’s about mass produced old items looking old. This isn’t the Gucci idea of decadent vintage. That’s over.

I know Italian brands have been doing ‘pre-distressed’ for donkey’s, and it’s always looked a bit crap. Ripped jeans, anybody? But, it was interesting to see brands, such as Pony and Valsport, doing options of trainers looking like you’ve been wearing them for months.

Right - Pony distressed for SS18 

Even if you buy something new, you style it in a way which looks old and not cared about. Maybe that’s why we’re seeing collaborations such as Louis Vuitton and Supreme in order for these brands to look less expensive, even though the prices say something else.

Some brands only know how to do new and this is leading to people raiding wardrobes and rediscovering things they used to wear or asking parents for their old sportswear. Hoping they've hoarded it.

Menswear is really experimenting in this area and the worry of looking bad is over, as that’s really the point. It’s about looking like an America tourist from 1985 or a post-Soviet Russian, aping western brands, circa 1994.

Could be a hard sell, or no sell at all, and this certainly won’t help the struggling fashion industry.

Below - Valsport SS18 worn look, Never too old for Vetements SS18

Streetwear is all the rage and it seems as though everyone is trying to create their own clothing line these days. Even so, there are still plenty of streetwear designers that are making some of the most fashionable clothes this side of the catwalk and you'd be amiss not to take advantage of these exciting creators. Here are a few of the brands that you should be paying attention to if you're not already:

Palace

It felt as though this British skateboard label came out of nowhere in 2010 to quickly become one of the hottest streetwear brands on the market. Known as much for its irreverent sense of humour as it is for it incredible clothes, Palace has gone from a flash in the pan to a fashion mainstay. Palace will also be doing a new collaboration with Adidas this year, complete with fresh new shoes and a range of other apparel and accessories.

Supreme

Supreme is one of the most iconic and respected skate brands out there and they continue to kill it today. The legendary box logo is a badge of honor and the company continues to put out incredibly fresh clothes year after year. It was recently revealed that the latest collaboration for Supreme would be with the legendary thrash-metal band Slayer in a collection that will include jackets, sweaters, shirts, and more based around some of the band's classic albums.

Stussy

Stussy is another classic street brand that has managed to remain hip and relevant throughout the years. The brand was founded back in 1980 and it's hard to believe a 36-year-old label can stay as fashionable and with-the-times as Stussy is today. With a wide range of T-shirts, sweats, jackets, and more the name is one of the most recognised and beloved in street fashion and is a must-have for anyone trying to rock the style.

Mishka

Mishka has been a hot name in the NYC underground fashion scene for some time now, but their irreverent riffs on pop culture combined with cutting edge street style has made them popular throughout the world as well. The streetwear company and record label was founded in 2003 and continues to be wildly popular in the hip-hop community with its eyeball logo keeping watch over New York's streets.

Gosha Rubchinskiy

The 32-year-old Russian designer has taken the fashion world by storm, and if 2015 was when Gosha made a name for himself then 2016 is when he really took off. Rubchinskiy opened the Vetements SS16 show and shot this year's holiday campaign for Topman. His takes on classic American '90s street style is both ironic and original and the designer has established himself as one of the preeminent streewear stylists of today. Even better, Gosha's clothes are remarkably affordable for a label with such a high profile, thanks to his emphasis on being accessible to the youth trying to buy them.