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Tag: Watch

Blancpain X Swatch Fifty Fathoms Watch

Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. The watch was born exactly seventy years ago and revolutionised watchmaking by becoming the first true diver’s watch. Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional timekeeping tool of choice for diving pioneers and elite marine corps around the world. In its new collaboration, Swatch honours this icon with five new models, all while staying true to itself in a fun, playful way. Named Bioceramic Scuba Fifty Fathoms, the collection references the brand’s own diver’s watches, the SCUBA line. The watches in this non-limited collection faithfully reproduce all the Fifty Fathoms hallmarks: superior water resistance,...

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Swatch Bioceramic What if?

One moment in time can change everything. It’s 1982, and the founders of what would become Swatch are faced with a huge decision – should the new revolutionary Swatch be round or square? Fast-forward four decades, and the fateful choice of the round shape has paved the way for a bright, vibrant, and successful story. But WHAT IF a square Swatch had been chosen? The new beoceramic WHAT IF? Collection plays out an alternate and fun reality. Swatch is once again challenging the status quo by revisiting the square watch prototype from 1982 to create an exciting new collection bursting with positive provocation and a rebellious streak. The unexpected collection represents a significant breakthrough made possible by Swatch’s innovative bioceramic material. By combining ceramic powder with...

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