Composed by Julie Massé (MANE), Stronger With You Freeze is the second in the Emporio Armani Stronger With You fragrance series. A citrus woody fougeré, it opens with fresh notes of lime, ginger, and mandarin essence, while an apple accord adds a juicy note. At its heart, aromatic lavender flower, sage and geranium bourbon are combined with spicy cardamom. The notes of glazed chestnut, ambery woods, gaiac and Madagascar vanilla bourbon are on the base.
TheChicGeek says, “I’m not really sure why this is called ‘Freeze’. (The bottles are frosted?). It would have been cooler to call it ‘Frieze’ and pretend it was a post-modern art riff on all those generic juicy apple fragrances. Sadly not.
There’s nothing not to like, but there’s also nothing to remember. It’s young, so suits the Emporio Armani brand, but is yet another facsimile of this type of mass, big brand men's fragrance".
Left - Emporio Armani - Stronger With You Freeze - 100ml - £72
Right - Nicholas Hoult is the face
Disclosure - A sample was gifted by Armani for review
Inspired by the southern coastline of New South Wales, Goldfield & Banks’ Pacific Rock Moss is a fresh, sea spray scent on a base of cedarwood. The perfurmer is Francois Merle-Baudoin, who has used moss, Italian lemon, sage, geranium and Virginia cedar to express the home Australian coast of the brand.
TheChicGeek says, “Marine fragrances are hard to instil much depth into. The fresh, aqua top is always synthetic and, often, smells as such. The most interesting bit of this is the dry-down. It’s a light, soft and warm wood which fades into the background turning from aquatic blue to a soft sunset terracotta.”
Goldfield & Banks - Pacific Rock Moss - 100ml - £135
Part of Floris’ ‘Private Collection’, Vert Fougère, a lighter reimagination of a traditional woody fougère fragrance has green top notes of galbanum, grapefruit and bergamot, blended with a heart of lavender, neroli and ginger, on a base of smoke accord, amber and cashmere.
Master Perfumer, Nicola Pozzani, says, “Revolutionary in its composition, fougère to me is a marriage made of opposites: crisp, smart freshness versus sensuous, indulgent warmth. It’s sparkle and mystery, light and shade, it’s citrus herbal notes mingling with the woody oriental. Our new fougère had to be simple yet vigorous.
“I envisioned a garden at twilight, so I took lavender, but wanted it to be moody with the dew of the evening, so added patchouli and dark green with galbunum - green notes were my first love in perfumery. A slight citrus tone shines in the background reminiscent of our roots. Fougère stands for endurance so I boosted the scent with cedarwood, a nearly immortal red wood. Finally I created a sense of cosiness with cashmere woods and touch of vanilla and smoke.”
TheChicGeek says, “There’s almost something medicinal about this at first. The green element is coming from the galbanum, which is from an aromatic gum resin derived from the plant genus Ferula, chiefly Ferula gummosa and Ferula rubricaulis. It’s part of the carrot family and looks a bit like cow parsley or fennel.
This fragrance has a cooling, almost menthol quality, but it’s not cold and then goes slightly powdery. This isn’t a spring green type vert, but rather a damp, fernery undergrowth type green on that perennial favourite fougère but there’s also a sweetness that makes this very easy to wear and far from dark.”
Left - Floris - Vert Fougère - 100ml - £120
Disclosure - A sample to test was provided by Floris
TheChicGeek says, “Tommy Hilfiger has really carved out that niche of affordable designer. Once they realised that they weren’t a true ‘designer’ brand and just stuck to making distinctive and fun clothes, they seem to have flown.
This is the latest incarnation of the classic Tommy fragrance which was released in the 1990s. Now is a woody and spicy fragrance with bergamot and mandarin notes and geranium, ginger, cardamom and warm wood.
This is fresh and easy, and at, £35, it’s also cheap. It’s sort of fragrance as an everyday body product and that's how you should use it. What I would say is, if you don’t go to the upper price level for fragrance, I would ignore the mid range - anything £50-£70 - and come down to something like this. It’s basically the same thing, and, here, you’re not paying over the odds for the same thing.”
Left - Tommy Now - 100ml - £35
“The classically fresh DNA of Fougère is reinvented, converging impeccable decorum with the modus operandi of an agent provocateur.” says Tom Ford, rather cryptically.
Left - Tom Ford - Fougère d’Argent - 50ml - £162
A bold burst of top notes features refreshing mandarin and bergamot blend with shimmering ginger. The masculine heart combines French lavenders of two kinds, one softly aromatic and one with a woody dimension. Amplified by geranium’s green and minty facets. The drydown reveals the provocateur teasing behind the fresh, razor sharp sophistication—the warm wood of akigalawood and coumarin extracted from tonka bean.
TheChicGeek says, “One of the lynchpins of men’s fragrance, ‘fougère’ is the lavender family of fragrances and has been the basis for many masculine scents and one we've, unfortunately, taken for granted. When it's good, it's really good, but, at times can smell very generic, especially in the mass fragrance market.
Here it gets Tom Ford’s silver hand over it - hence the name ‘Silver Fern’.
This is a very solid woody fougère. It feels very constant, rooted to the heart and is much less fragrant, flowery and more woody - a signature of Mr Ford’s.
I’m not getting much of the top, while there is a note of spice, it’s dominated by warm woods. Tonka bean usually adds a metallic touch - that could be the d’argent bit of the labelling - but again, it’s distant.
This isn’t the greatest fougère, that’s reserved for the original, Houbigant’s 'Fougère Royale', created in 1882, but it’s Tom Ford’s woody version.”
HERMETICA, says it is the first of its kind – a digitally focused fragrance brand, with 13 unique fragrances – that will be delivering internationally due to its alcohol-free fragrances.
From the fragrance stable of Irish/French couple, John and Clara Molloy – founders of MEMO International which has brands such as MEMO Paris and Floraïku. See what TheChicGeek thought about Floraïku - here Hermetica is a collection of molecular fragrances inspired by the ancient practice of alchemy, which sought to transform basic metals into precious materials and to find the ultimate elixir of life
This hybrid formula, using unique patented technology - Innoscent™ - where synthetic molecules are extracted from natural source, developed by Symrise, is a first-ever in the fragrance industry. The alcohol-free formula reveals immediately the heart of the fragrance.
The result of this modern-day alchemy is four collections of 13 long-lasting and powerful perfumes plus, Source1 – a unique scent that can be found in all of the fragrances.
Left - Hermetica - 100ml - £155
Each Hermetica scent is presented in an emerald green lacquered bottle with a golden metallic cap debossed with the Hermetica logo. The bottle is housed inside a golden perforated cylinder reminiscent of the molecule that carries the perfume to your nose.
TheChicGeek says, “When you’re presented with 13 fragrances it’s difficult to know where to start. There’s a random ‘personality’ questionnaire to go through on the website which asks you questions to help define your fragrance. Mine came out with ‘Source1’, which, funnily enough, was the first fragrance I tried from the box of 13. Lucky?! Maybe.
The ‘Source1’ is found in each fragrance, ranging in concentration from 20 to 60%, and contains bergamot essence, amber and a fresh wood.
They say because of the complexity of an alcohol free fragrance, this took more than two years to create, due to its new and innovative formula that enables the top and mid notes to appear instantly, revealing the heart of the perfume after the first spritz, making it unique to every individual.
They offer a ‘discovery kit’, containing all 13 perfumes, and can be purchased through the website, allowing consumers to smell each scent, before buying; the cost is then offset against the price of a full priced fragrance.
I was drawn to ‘Greenlion’ with its patchouli, juniper berry oil and amber wood, but there's so much good stuff here. This has the pedigree and is another welcome addition from the MEMO founders. I love the names and I’m still enjoying discovering them all.
As the for the digital bit, they’re launching in Harvey Nichols later on this month and extending the MEMO counter to be 50% HERMETICA, so they’re not purely online, but they want to position themselves as digital native as they’re sold internationally due to its alcohol free formula and can be therefore be shipped globally. Personally, I would just buy the sample set and enjoying playing until those run out.”
Sample Set - £25 Redeemable against the price of a full sized bottle
Lalique has announced the launch of its new men's scent, L'Insoumis Ma Force. It opens with fruity lemon notes mixed with spicy cardamom and green apple. The heart features lavender balanced with violet leaf, rosemary and green camphor, rounded off with a sensual wood and amber base. The perfumer is Fabrice Pellegrin.
TheChicGeek says, “Translated as ‘rebellious’ and ‘my strength’, this is a classic fougère with the 90s note of choice - green apple. While not its main focus, Lalique fragrances are pretty good and I usually like the packaging. Often inspired by the frosted/art-deco style of his most famous glassware, the Lalique bottles are affordable nods to the super-expensive originals. This is a bit of a let down as a bottle and is not very memorable.
The fragrance enters a busy space for the lavender-based with a woody base with a lemon/green top, but, of its type, it ain’t bad. While there are a lot of these around, this certainly has the freshness, scents of this type have, without that annoying synthetic after-note - read cheap - you find with less expensive variants.”
Left - Lalique - L’Insoumis Ma Force - 100ml - £72
This new woody aromatic leathery fragrance was designed for Jimmy Choo by Nathalie Lorson. On top, clary sage’s aromatic imprint strikes a balance between freshness and refined texture. The tonic transparency of bergamot brings a breath of fresh air and contrasts with the spicy warmth of black pepper. The intense texture of leather reveals itself in the heart of the fragrance, assuming an extreme masculinity enhanced by the urban elegance of grey amber and the vegetal woody facets of cypress. The creamy sensuality of sandalwood provides a distinctive and addictive dry-down, supported by magnetic vanilla and vetiver.
“I composed this set of textures around three impacting elements: the aromatic and velvety texture of sage leaves, the grained and raw texture of leather and the smooth texture of sandalwood to create a masculine and modern addiction,” explains Nathalie Lorson.
TheChicGeek says “This is the Jimmy Choo Man reimagined as a carefree skateboarder. I’m thinking Rocco Ritchie or one of the Beckham boys. I thought the blue element would denote an aqua fragrance, but it’s a leather wood. It’s slightly older and more mature than the skateboarding image suggests.
There’s a sweetness of the vanilla, but it’s a classic mid-market leather fragrance that I think works better on clothes than on the skin. Nothing pokes its head above the leather parapet and I’m not sure what’s ‘blue’ about this fragrance, unless it’s your knees after a turn on that skateboard!”
Left - Jimmy Choo Man Blue - EDT - 100ml - £66
Created by Antoine Maisondieu and Olivier Pescheux, who set out to reveal “the charisma of the wearer”, Montblanc Legend Night is a woody fragrance with aromatic notes of clary sage and peppermint, enhanced with cool spices (cardamom) and sparkling bergamot.
The middle notes contain cedar wood blended with floral lavender tones, and slightly powdered violet.
"In the base notes, we wanted a strong and memorable signature, full of contrasts,” explain the two noses. “On one side some dense and vibrant woods with a duo of Vetiver and patchouli wood, and on the other, the enveloping depth of musk and velvety black vanilla.”
Left - Montblanc Legend Night 100ml - EDP - £67
TheChicGeek says, “The first Legend arrived in 2011, and has proved to be a commercial success. This is the third in the series after Legend Spirit.
It starts off fairly standardly and unmemorable, but then warms into a soft, vanilla wood with a background of violet. There’s nothing especially distinctive here and it doesn’t feel particularly ‘night’. Maybe not heavy enough?
I think Mont Blanc as a brand could go for a more upmarket feel and better quality ingredients with their fragrances. There’s a disconnect between a £500 pen and a £67 fragrance available from The Perfume Shop and, I think, as consumers become more used to nicher, quality fragrances, the people running these brands should take note and aim to copy or emulate the finish and feeling or get left behind. I do like the ombré bottle, it has that 80s ‘Fahrenheit’ feel, but I’d probably stick to the original Legend."
Montblanc Legend Night will be available exclusively at The Perfume Shop from 12th March 2018. Nationwide from 3rd April 2018.
The first fragrance for men from Nejma, Koeptys - from the latin coeptis, meaning project or endeavour - is a collaboration between the brand, master perfumer, Alice Lavenat, and French rap phenomenon, Booba - no, me neither!
Booba is the most downloaded music artist in French history and is said to have been closely involved with the whole creative process.
Left - Koeptys - 100ml EDP - £130. Exclusive to Selfridges
Koeptys opens with notes of incense, cinnamon and pepper before revealing a floral woody heart. Pure vanilla and patchouli inject power and sensuality to the base of this highly aromatic and addictive scent.
The alternating upper and lower case letters highlight the word ‘key’ and are a reference to the street culture that has been a major influence on Booba’s life and music.
TheChicGeek says, “When I first saw this I wanted to try it. I know nothing about Booba, but the name and font was giving me Egyptian hieroglyphic vibes and I was intrigued.
Nejma is known for centring their fragrances around oud, but it definitely doesn’t feature here. What starts off as something wet and metallic, and what you think could be the same predictable men’s scent, quickly whooshes into something more floral and much more interesting. It has a big feminine slant with the base of vanilla, but isn’t sickly and doesn’t dominate.
The woody floral centre dominates and is warm yet green and this fragrance is definitely something that twists and turns depending on whether it is on your skin, clothes and your mood.”
Right - French Rap Star, Booba, with whom the fragrance is a collaboration