TheChicGeek says, “If you’re worried Bic is going to send you one of their famous orange-plastic, disposable razors, which literally scrapes the hair off your face, don’t worry, their new refillable blades are so much better. So good, in fact, it makes you wonder why they haven’t sold these before? Or, if they do, why didn’t I know about it.
This new subscription service enters a market that is quickly hotting up. We’ve had Harry’s launch this year and I don’t think it’ll be long before Unilever’s Dollar Shave Club makes an entry into the UK market, plus a few other, smaller European subscription services such as Boldking and Grüum.
Men are notoriously tight, so the razor market is very price sensitive. They are also lazy and adding convenience will increase razor use and grow the market.
This seems to be offering great value. Still French, family-owned, the Bic Shave Club is a monthly or bi-monthly subscription service offering 3 or 5 blade refillable razors. I tried the 5 blades razor and it arrived with the razor handle and four blades.
I’m told the regular price for this is £8, which is much cheaper than Gillette and with more blades, but they are offering it at a special introducing offer of £2.95, and you can cancel at any time.
The razor was easy to use, with plenty of lubricating strip. It’s a standard razor, but Bic do know how to make blades and have plenty of experience in this area. They’ve designed the razor head to be less proud, so it is easier to getting into a smaller, slimmer box and therefore through your door or into your mailbox.
This service seems really simple, easy to understand and offers good value. I think we will see the established players - Gillette, Wilkinson Sword - offer better value and compete in these new “Razor Wars” and the winner will be, you, the consumer.
Disclosure - I’ve worked as a consultant on the launch of Bic Shave Club - see video below - but, they never asked/paid me to use or review the service and product.
Starting with sports and diet - which is a good idea, these days - Proverb skincare says it takes the understanding and efficacy of elite sports nutrition and applies it to your skin. Proverb is a “lifefuelled” training program comprising of skincare, supplements, and expert advice.
Founders, Kirstie and Luke Sherriff, met at Oxford University from where Luke signed a professional rugby contract for Harlequins RFC and played in the Premiership and in top flight rugby for 11 years including the England and Great Britain 7s, and Barbarians squads. Understandably he developed a dedication to elite health, diet and wellbeing. In 2009, he joined Kirstie to launch their first natural spa range for women.
With over 20 years' of skin expertise, Kirstie developed organic spa products, beauty schools and trains therapists at spas including Āman Global Resorts, Cowley Manor and at John Lewis’ first concept beauty spas.
Ben Burch, the third founder, is a former Great Britain rower. While, officially, he is the IT expert and completes the Proverb trio of skin, body and mindset.
Left - Proverb - Hydration Pro Moisturiser - £55, Cleanse & Shave Nutrient Mud - £30
TheChicGeek says, “I like the rounded approach to this. Diet, exercise - it even mentions water!!!! - has an effect on your skin. I was sent two products to try: "Hydration Pro Moisturiser" and "Cleanse & Shave Nutrient Mud".
My initial impression was the packaging seemed really cheap: the sort of generic packaging and labelling a product manufacture offers a start up brand, which is surprising considering the experience above.
There are six launch products in total including a “Skin Resistance Training Supplement”.
The moisturiser contains hyaluronic acid, which always keeps your skin nice and plump and moisturised. More interesting is the dual cleanse and shave product. I used it for both.
"Glycoproteins with omega fatty acids from acai and avocado help calm and repair environmental skin damage. Nutrient clay minerals cleanse deeply, while lycoprotenetm complex from tomato and egg white help reduce skin stress, providing powerful anti-oxidants", it says.
I found this almost waxy. It was almost a bit too dry. It worked well as a shave product, but could easily be looser. It washed off okay and I do like the idea of combining products.
It you had asked me to guess the pricing I would have said cheaper than what they are asking, which is probably down to the packaging and labelling. The products are fine, but these prices are premium and they just don’t have the feel and bathroom shelf appeal of others in this category.
Adding supplements to a grooming range is a great idea - £45 - and pushing grooming into overall health and wellbeing is definitely the direction it is going in.”
Who said toothpaste had to be boring? The two French founders of LEBON, Stephanie, an art historian and professional photographer and her husband Richard, a pharmacist MD and dermatologist - cosmetics certified, are both sea and nature lovers.
They selected ethical and natural ingredients combined with delicious and exclusive perfume notes from Grasse to produce their range of toothpaste. They all contain Certified Organic aloe vera and green tea to naturally help protect gums and prevent tooth decay. LEBON toothpastes are vegan and naturally sweetened with stevia rebaudiana. They also have a non-ending 'free of' list: cruelty-free, paraben-free, sulfates, fluoride and titanium dioxide
TheChicGeek says, “I’ve never seen a more glamourous toothpaste than this. The glitzy packaging and shiny tube gives you that Caribbean holiday feel, especially the pineapple one that I tried. Toothpastes, as grooming products, are becoming quite a thing: I love Buly and their interesting flavours and Beverly Hills Formula Black Pearl Toothpaste is a firm favourite.
There are 6 LEBON flavours in total. I opted for the pineapple mixed with rooibos and mint, so it saved me rinsing my mouth out with Malibu every morning - jokes.
I didn’t realise it was organic until I looked on the website, as it doesn’t scream it on the packaging, and I’ve never really thought about organic toothpaste before. It turns out the mouth is highly porous and any chemicals in it can quickly become absorbed by the body so probably best to avoid any nasties. It is missing fluoride, though, so I would ask your dentist whether this is affecting your teeth the next time you see them.
The fragrance is quite synthetic as you bring it towards your nose, but the taste is pleasant. This is toothpaste for the Instagram age and it's easy to be seduced by the packaging. While, relatively, pricey, it’ll transport your twice-daily, 2 minutes of brushing to a totally tropical island every time.”
Left - LEBON Organic Toothpaste - £17.99
TheChicGeek says, “Based around organic soaps, SCRUBD is a new British grooming brand. Founded by entrepreneur, Mark Helvadjian, his previous company was ShippingEasy, an online fulfilment platform, after he couldn’t find premium all-natural grooming products created specifically for men. Two years ago the journey began and, now, launches with 9 products - 4 of which are soaps - exclusively at Harvey Nichols.
Left - SCRUBD grooming based around organic soap - Exclusively in Harvey Nichols - Soaps - Cedarwood & Grapefruit, Lemongrass & Lime, Oakmoss & Spearmint, Charcoal & Black Pepper - £17, Face Scrub - £24
I was sent 2 soaps and the face scrub to try:
I like the branding, it’s simple yet distinctive. The soaps are man-sized and will last a decent amount of time. I can’t see in the blurb how the ‘Hand-crafted all-natural, organic triple-milled soap block’ has been made specifically for men’s skin? I must be missing something.
I don’t usually use soap as it dries out the skin. This has an element of dryness, but it isn’t too bad. I like the all-natural, organic idea and the smell is subtle - it could actually be stronger.
There’s a novelty to using soap, when you don’t usually, especially in certain areas! These big sizes will be more cost effective than any body wash. They are fairly premium for a soap - £17 - but it is “hand-crafted” in England and organic.
The "Face Scrub" is pretty standard. It’s nice and soft and cleanses and washes off easily. I usually judge a new grooming range on its moisturiser which I didn’t try here, but I like the idea of bringing soaps back and centring the brand around these.”
The unique gel-to-liquid structure “bursts” in the palm of your hand. 30-40% of the skin’s energy is used to pump hydration to the skin, so, if you can energise skin on a cellular level, you can optimise its hydration. "Solid Water Essence" contains energising ginseng and invigorating caffeine, which are proven to help energise skin cells. And they get delivered via bamboo-infused micro-droplets for rapid absorption. Plus, it’s packed with antioxidants to fight free radicals and help prevent visible signs of ageing.
TheChicGeek says, “Visually, this looks like a Capri Sun at the back of the fridge during a heatwave. Talk about thirst quenching, everything about this says “moisture”. So, you expect a tall glass of water for your skin.
To be completely honest, I didn’t notice any difference. This is under their “Treat” category and you’re suppose to put it under your moisturiser twice a day as an extra pick-me-up or layer.
It is light and gel like, but non-sticky and goes on and disappears quickly. I think this would be good cold, straight from the fridge and used on a hot holiday or during the summer - a bit like one of those mineral water refreshing sprays - solid water is ice after all!”
Left - Ice Ice Baby! Lab Series - Solid Water Essence - £39
TheChicGeek says, “The first men’s specific range from Dr Perricone, the 3-part CBx range contains a face wash, post-shave product and a moisturiser.
The "CBx" part is a reference to Phytocannabinoids. Phytocannabinoids are non-psychoactive cannabinoids derived from the cannabis sativa plant - but have no ‘recreational’ use. Perricone MD’s phytocannabinoids are extracted from the mature stalk of the fiber-type hemp plant. They are valued for their powerful antioxidant properties and have been used to address a variety conditions such as chronic pain and sleeplessness, as well as skin conditions such as acne.
Left - Perricone MD - CBx For Men - Super Clean Face Wash - £29, Soothing Post-Shave Treatment - £39, Lightweight Moisturizer - £49
These are some of the best products I’ve tried this year. They all feel like quality, while not being overly rich which is sometimes the problem I've had with Perricone's products in the past. They are in the “premium” side of pricing, but these feel like they have the science behind them to make them worth it.
The phytocannabinoids help stressed, excess sebum prone skin feel soothed, healthy and refreshed. These benefits are especially important for men’s skin which tends to be dry and irritated as a result of shaving or frequent exposure to the elements.
The collection features a fresh woody fragrance with a subtle top note of fresh hemp.
You could easily skip the post-shave treatment and just get the face wash and moisturiser if you had to make a choice. This stuff is goooood."
TheChicGeek says, “Let’s just say I’ve waited so long to try this trimmer I’ve ended up looking like a ginger Brian Blessed!
First complaint, why haven’t they put the “iShaper” name on the box? I’m never going to remember “Panasonic ER-GD60” when searching. I’ll be saying, or typing, “it’s like a big silver mascara type wand thingy”, give me a nice name, people, and all over it.
Left & Right - The Panasonic iShaper is an elegant wand-type desig
Secondly, the man on the box. I don’t want to look like the man on the box. Again, grooming companies always use those slightly too stylised black-and-white-classically-lit-barber-shop-haircut-inspo. pictures on their boxes. I want to look natural, not overly groomed. I would say not to put any man on the box, just leave the gadget on there, with the name. Easy.
The reason I wanted to try this was because it looks different, it looks like it should feel substantial and I wanted to like it.
The worst thing about getting a new gadget is all the little bits and the set-up part. This seemed pretty simple. The only thing I hadn’t seen before was the oil for the blades. You simply just add a couple of drops to the blades and then run it for a few seconds.
You can trim and dry shave with this and you can run it under the tap to clean it. There is charge time of 1hour for 50-minute usage and can be used with a cord or cordless.
I like the nice pencil case like travel pouch which makes it easier to pack into your luggage than those large rigid travel cases.
There are 3 ways to use it: without any heads as a shaver - this is pretty simple, but I would suggest, because it is a thin line of blades, you could easily miss bits if in a rush.
A trimmer - this is the best attachment I’ve seen on one of these. It goes on really sturdy, unlike many of those flimsy comb type attachments, and you simply rotate to the correct length. You’re very aware of what you are doing and what length you are on. It looks like an optician’s instrument or a mini axe and I like it.
Then the final option is another head attachment that reduces the size of the blade to give you more control for styling and “design”. The idea of “design” in beards or facial hair always makes me nervous and I have a worry you’ll end up looking like Adrien Brody - which isn’t a good thing btw. When you get the feel of this, you’ll probably not use this again.
Below - The detachable trimming head with rotating length.
Overall, I like it. I feels like a proper tool and very safe. I like the design and, as I said, the trimming attachment design is the best I've seen. The only down side is I think this is more suited to trimming as I think you’d find easy to miss hair when trying to cover the whole face as a shaver.”
Below - Panasonic - i-Shaper ER-GD60 3-in-1 Trimmer - £99
Looking for a new trimmer? See more ChicGeek reviews here