Beirut based, IDEO Parfumeurs, takes inspiration from 1930s Morocco and Egypt with their new fragrance, Tarbouch Afandi. The name refers to a traditional gentleman's hat - the 'Tarbouch' - while 'Afandi' means both mandarin - a central note in the fragrance - but also the respectful 'Sir'!
Notes include green mandarin, pine, peppermint, honeyed tobacco and Lebanese cedarwood.
TheChicGeek says, ”I’d not heard of IDEO before, but if this is anything to go by then they are using the best ingredients in an interesting way. What makes this stand out is the animalic notes. Parfumeurs often stay clear of these musky and sexual ingredients as they can often have that primitive reaction of warning you off.
What hits you first is wet violet leaves which quickly dries to form a warm animalic scent. It's a bit like smelling a fresh fur coat, you can smell the fur and the heat from the body of the animal, but with a freshness. the mandarin, that stops it from being too much. This goes as far as many want to go with this fragrance family, but if you want more and you're a fan of a sweaty arse crack then you’ll probably love this - here
It is perfect for this time of year: it stays with you, but doesn't become annoying or dirty. The only thing I’m not crazy about is the packaging. It’s a bit generic for something as interesting as this.”
Left - IDEO Parfumeurs - Tarbouch Afandi - 100ml - £140 Exclusive to Liberty of London