MOON(TM) launches in the UK with the Teeth Whitening Pen, Stain Removal Whitening Toothpaste, Activated Charcoal Whitening Toothpaste, Activated Charcoal Rinse, Clean Slide(TM) Waxed Floss, Clean Slide(TM) Waxed Flossers and Soft Bristle Toothbrush set. Prices range from £6 to £20.
The entire collection is PETA certified Cruelty Free & Vegan. Elixir X(TM), which can be found throughout the toothpaste and mouth rinse collection, is filled with antioxidants like cleansing black tea and cranberry extract, plaque-reducing coconut oil, calming and healing Dead Sea Salt, and soothing ginseng and echinacea. The formula is also packed with green tea, peppermint and tea tree oils that provide an invigorating boost and fight bad breath.
Left - The full Moon range
TheChicGeek says, “When you see Kendall Jenner in the brand’s imagery you presume there’s some serious budget behind this new ‘oral beauty’ brand. Moon, ‘a name that reflected unchartered territory and something groundbreaking. The MOON is the future. The moon is where everyone is trying to go.’ is from Shaun Neff who founded his own skate/surf label called Neff in 2002. A ‘Brand Whisperer’ - I am banning that BTW and all the (TM)s! - Shaun has also had involvement with brands such as Sun Bum, Béis, Pattern and florence by mills.
Right - The top of the teeth whitening pen
Now, his focus is on Moon with its range of 7 oral health products. I tried 2 products from the range; The Kendall Jenner Teeth Whitening Pen and Activated Charcoal Whitening Toothpaste.
The toothpaste is pretty much a standard black charcoal toothpaste, while the whitening pen does add the ‘oral beauty’ element to the brand. A wand with a button applicator at the bottom and brush at the top, it has a vanilla mint fragrance. You brush on the clear gel, wait 30 seconds before closing mouth and 10-30 minutes before eating or drinking.You can apply up to 2 times per day for 4 weeks. It does say ‘Do not use in combination with coffee, tea, cigarettes or other substances that many impact whitening effect.”
I can see the black packaging appealing more to guys than women, but the teeth whitening pen has ‘KENDALL’ prominently on the cap. This is a comprehensive range and the prices aren’t crazy. The dental market could do with some sexing up and Moon definitely makes these types of products more appealing.”
Moon - The Kendall Jenner Teeth Whitening Pen - £20, Activated Charcoal Whitening Toothpaste - £11 Exclusive to Boots
Below - Dangerous driving? Kendall using her pen
Disclosure - A sample was gifted by Moon for review