For Paul Smith’s new ‘Hello You!’ fragrance, perfumers Fanny Bal and Dominique Ropion say they were inspired by Paul Smith’s celebrated use of colour. The fresh, sparkling citrus opening is followed by a very British aromatic lavender heart, blended with a fruity apple accord. The base notes underline the strong masculinity of patchouli and vetiver, magnified with the sensuality of ciste absolute.
TheChicGeek says, “I really like Paul Smith, the man and the brand. He’s probably the nicest man in fashion. But, I’ve always got the vibe that he doesn’t really know that much about fragrance and therefore has never given it his full attention.
His past fragrances have never been that distinctive, which is strange for a man who happily paints shops fuchsia pink - LA - and Minis stripey. They were also quite young and priced too cheaply.
Anyway, there’s a new men’s one on the block called ‘Hello You!’. A play with Paul’s famous 1940s pin-ups, usually found on the interiors of his wallets, it sticks to the classic rectangular bottle with a screw cap.
I like the name, but, it feels like the kind of packaging I wanted 15 years ago from him. It’s a shame they didn’t do a choice of male or female pin-ups, it would have felt more contemporary - I was thinking ‘Cooey’ for the male one!
The fragrance is still young and it is priced to sell, but I find I’m having less and less patience for these types of fragrance. I really want something special from Paul Smith and for him to have the same confidence with fragrance that he has with colour.”
Left & Right - Paul Smith Hello You! 100ml - £45