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Bespoke - Ber-spoke - Bespoke derives from the word ‘bespeak’, meaning \'to ask for\' some thing. The term comes from Savile Row, where a customer would bespeak a measure of cloth. The bespoke bolt of cloth was not available to any other client until the entire suit had been cut, assembled, and sewn. Bespoke is often confused with made to measure but is not simply a process of tailoring measurements, it allows the wearer to choose materials, colours and any details they specifically request and it is also entirely hand sewn. This is the ultimate in male dressing; the haute couture of menswear.