Friday, 10 June 2022 11:55

Duchamp Relaunches

menswear duchamp relaunches menswear ss22 the chic geekDuchamp, the British luxury brand known for elegant tailoring is returning with a 2022 resort collection this summer, followed by an AW22 collection in September.

A new designer is at the helm; ex-Kent & Curwen Head of Design, and Gieves & Hawkes Design Director, Mark Frost, producing a launch collection evoking the lightness, joy and nostalgia of holidays.

Left - Duchamp - Suede jacket - £1750, Cotton / Linen Tee - £90

Floor tiles become shirts in a variety of styles, whilst lightweight summer ready linen and cotton poplin add an airiness throughout the range. Silhouettes and fabrication feels relaxed and ready to be lived in, tailoring is evolved and casually influenced, yet garments still utilise expert construction techniques and hand finishing to shift a focus toward comfort and versatility for the wearer. Luxury yarns are reflected playfully throughout knitwear and the inclusion of new products adds to the adaptability of the collection. This sense of approachability for the season brings a refined playfulness to the brand, in keeping with its history, whilst developing a consistent handwriting that is recognisable as Duchamp.

High quality construction and quality fabrics also play a big part in the new Duchamp, which remains recognisable to its previous incarnation whilst effortlessly managing to be progressive.

Whilst categorically a British label, the brand is named after the French artist Marcel Duchamp and was launched in 1989 by Mitchell Jacobs, an Englishman then working as a buyer for Browns. It was originally based on a vast collection of vintage cufflinks that Jacobs had discovered in a Parisian market. 

menswear duchamp relaunches menswear ss22 the chic geek

TheChicGeek says, "Duchamp was well known for its formal men's accessories, and was a regular fixture on the men's fashion week calendar.

Right - Duchamp - Stripe Shirt - £165, Swim Shorts - £185

Men's formalwear has changed post pandemic, so the brand returns with something looser and more relaxed. There is a market for affordable, quality and completely wearable menswear for a man who wants to look contemporary without being a slave to trends or novelty.

It's good the brand is relaunching with two collections in quick succession to give a fully rounded view of the new brand. Favourites pieces include the linen summer shirts and intarsia knits."

The 2022 resort collection will be available on the relaunched Duchamp website as of mid-June, www.duchamplondon.com

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