Wednesday, 20 October 2021 12:01

Label To Know Bombas

US underwear brand Bombas has launched in the UK socks pants trunks homelessnessThe US 'essentials' brand, Bombas, has launched in the UK. Bombas was founded in 2013 on the discovery that in the US socks are the number one most requested item at homeless shelters. Co-founders, David Heath and Randy Goldberg wanted to help alleviate this basic need, so spent two and a half years researching and developing a technically-superior sock that would provide comfort and durability for all its wearers.

 
Each and every sock has been designed for its intended purpose; increasing circulation when you’re hot, locking in heat when you’re cold, and keeping you just the right amount of comfortable while you perform, from lightweight yarns and breathable mesh in their performance running range, to reinforced toes and blister tabs in every purpose-performance pair.
 
Bombas's buy-one, give-one model has donated more than 50 million items to those in need. For the UK, Bombas has partnered with leading UK homelessness charity, St. Mungo’s, to distribute product and to gain further understanding of how best to serve the needs of the UK homeless community beyond product donation.
 
TheChicGeek says, "This is a similar model to TOMS' original buy one, give one, but by focusing on underwear, a much higher demand product from homeless communities who probably have limited access to laundering facilities, it shouldn't produce a glut of donated product like TOMS' popularity did. Product donation is a great start, but anything that puts a permanent roof over homeless people's heads is much longer term and Bombas' relationship with St. Mungo's should help facilitate this if they are successful in the UK market."
 

US underwear brand Bombas has launched in the UK socks pants trunks homelessness

Prices range between £13-£28 for socks, £18-£25 for underwear

 

 

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Monday, 02 August 2021 14:02

Label To Know Sebago Menswear

sebago menswear moosepoint cardiganWhile you’ll know Sebago’s classic boat shoes or moccasins, the label has reinvented its menswear thanks to new license owners, the Italian BasicNet, who also own Kappa, Superga and K-Way.

The label is now super clean preppy with an injection of Italian style and make. All the preppy classics are here yet it feels contemporary and extremely wearable for all age groups. The brand hasn't really pushed its launch properly, prefering to keep it on the down low, which explains why the current sale looks so good with bargains in regular sizes.

Here are a few items I like atm:

Left - GRAFTON - Green Moss Yellow - £103.50

sebago menswear moosepoint cardiganLeft - MOOSEPOINT - White Natural Green - £135

Below - ROQUE - White Natural Orange - £45

 

 

sebago menswear moosepoint cardigan

Wednesday, 03 March 2021 18:40

Label To Know Cut&Pin

cut & pin knitwear new menswear brand recycled cashmere jumperCut&Pin is a new Yorkshire based menswear brand launched by Al Baker and Martin Parker, two male friends sharing one vision; to create a wardrobe of everyday pieces, using recycled cashmere, jersey and organic cottons - designed and made with integrity at the core.

Baker has worked in the brand marketing and digital arena across a multitude of mid-to-luxury brands for 20 years and Parker has worked in the fashion industry for 22 years as a designer, across menswear and womenswear, working with some of the biggest retailers on the UK high street.

Cut&Pin uses a three-pillared approach in the creation of its collection, which is produced from either deadstock piles (the pieces big manufacturers throw away), recycled materials and organic fabric. This low-waste philosophy is coupled with a particular attitude towards the design process, in which consideration is given to the shape, detail and fabric, ensuring a fad-free wardrobe is created that can be worn time and time again. All supply partners are low-scale, family run businesses that share the ethical Cut&Pin mindset and can make small, exclusive runs. Nothing is ever mass produced.

The debut collection takes its inspiration from David Hockney, another proud Yorkshireman. It includes oversized ribbed knits, long-line scarfs, rugby-striped cardigans and navy cotton trackpants. The range will also include chinos and denim.

TheChicGeek says, "Recycled fibres are the future for a sustainable and fully cyclical fashion industry. People want to wear new, but the fibres can be recycled or reused. Cashmere, due to its expense, is currently the only fibre it really makes economic sense to work with at the moment, but this will change when processes become cheaper and more common place.

These guys sound like they have plenty of experience, and looking at the images, you can already tell everything is going to be nice to the touch."

cut & pin knitwear new menswear brand recycled cashmere jumper

Available online at www.cutandpin.com  plus Wolf & Badger, Generous Ape and Immaculate Vegan. Prices range from £35 for a T-shirt, to £170 for a cardigan or sweater.

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cut & pin knitwear new menswear brand recycled cashmere jumper

cut & pin knitwear new menswear brand recycled cashmere jumper

cut & pin knitwear new menswear brand recycled cashmere jumper

cut & pin knitwear new menswear brand recycled cashmere jumper

Thursday, 25 February 2021 19:23

Label To Know Area Code

menswear label area codeFounded in 2018 high-end streetwear label called Area Code hails from Stockholm, Sweden. The brand was born with the aim to facilitate opportunity for people living in developing communities around the globe through selling good quality fashion. The collections are inspired by urban trends, with an inspirational nod to the countries and the communities it is seeking to support via the Area Code Foundation. 15% from the sale of every item in the collection goes to its own charitable foundation. The Area Code mission starts with the building of the school, GOROM 3, in Bambilor, Senegal, progress on which is regularly posted on the brand website and Instagram account.

Each piece is named after a member of the community and comes in limited runs to minimise waste. Due to the limited availability, Area Code has created subscription only access to the website. The ethos behind this is to develop its own community of supporters; followers of the mission behind the brand but also of the unique style of the pieces it creates. After signing up, members are able to view progress on the current project, and to register for updates on new collection drops and news about the Area Code initiatives.

menswear label area code

The debut SS21 collection takes its inspiration from the community it is currently supporting. Standout pieces include a multi-stripe kimono, named after 11-year old Moussou Kera Sane from Bambilor, the heavy-cotton piece exudes the spirit of Senegal and comes in various shades of warm orange and earthy browns. A green satin bomber jacket takes its name from 10-year old Gallo Dia, while 12-year old Cheick Niang, who dreams of being a fisherman, is the name behind a heavy-duty cotton gilet, in black, with white and orange reversible African print detail. There is also a selection of socks and canvas accessories. 

TheChicGeek says, "It's clever marketing and a way of growing your database by making people sign up before they can even view your website. It's also clever to focus the charitable side on one project, get people continually updated and link it to individual people and name them. It all makes it so much more real. As for the clothes, it's good to reference African prints and fabrics, but not make it look too forced or contrived. The pieces here look contemporary and desirable."

Prices range from £18 for accessories, to £1400 for outerwear.

menswear label area code

www.area-code.com

Left - Area Code - Reversible Waistcoat - £780

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Left - Area Code - Reversible Kimono - £1400

Wednesday, 17 February 2021 17:36

Label To Know William Wood Watches

new menswear labels to know william wood watchesWilliam Wood is a British luxury watch brand up-cycling firefighting materials into unique luxury watches. Founder Jonny Garrett was inspired to create William Wood Watches in memory of his heroic firefighting grandfather and a percentage of sales are donated to firefighting charities.

Each watch contains a piece of firefighting heritage - part of a 1920s London Fire Brigade brass helmet is melted into every crown and the straps for each collection are made from hand-cut British fire hose that has served and protected the UK Fire and Rescue Service for over a decade, and you can still smell the rich smokiness in the red, yellow, blue or cargo green rubber.

Founded in 2016, William Wood has plans afoot to convert a closed British fire station into their showroom and flagship store. There are three limited-edition watch collections and a fourth - Triumph - due to be launched in March this year.

new menswear labels to know william wood watches

TheChicGeek says, “This is a fun and strong concept. I love the coloured rubber watch straps and where they all come from; London Fire Brigade Red, West Midlands Fire Service Yellow, Tyne & Wear Fire Service Blue and British Armed Forces Fire Unit Green.”

Below - William Wood - Triumph Collection - £2,150

From 1st March 2021

www.williamwoodwatches.com

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new menswear labels to know william wood watches

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