When I was shown a few pieces from ‘Basic Rights’, at a recent press day, I thought it was just another rich boy trying to reinvent the white T-shirt. Do we need more expensive basics when we’re quite happy with what we’ve got from Uniqlo and various other affordable retailers? Fast forward a few months and it’s clear this is something far more thoughtful and serious.

Left - Basic Rights SS18 inspired by Marrakech

Founded by The Vaccines’ lead guitarist, Freddie Cowan, what may have started as a desire for a good T-shirt and trousers has flourished into a full tour wardrobe. Like any clever fashion entrepreneur, he’s enlisted a master architect to help with the design and cut of the pieces. 

Right - Basic Rights - High Waist Linen Trousers Brown - £160

Savile Row master tailor, David Chambers, who had previously made clothes for Freddie’s parents, and an expert with 50 years’ experience, is helping to translate Freddie’s ideas into form-fitting items.

Having learnt under Fred Astaire’s tailor and spent his apprenticeship making trousers at Anderson & Sheppard, he has made suits for David Hockney, Manolo Blahnik and Terrence Conran. Men who certainly know a thing or two about good design.

Founded in 2016 in New York, Basic Rights is launching in the UK, this season, with a collection inspired by Marrakech. High waisted linen trousers, Western jackets and camp collar shirts are seen on a pair of models mirroring Mick Jagger and Jimi Hendrix.

These items are simple yet have identity. Prices are good: £40 for a tee to £230 for a Western satin jacket. I’m excited about this brand purely because of the expertise of David. Finding a good pair of nicely fitting trousers is often very difficult. I have high hopes for these high waisted pairs and can’t wait to try them.

Right - Mick & Jimi fighting for their SS18 Basic Rights

Left - Striped Collarless Shirt - £110

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Another California based and made basics brands? Sound familiar? Read about The Death of American Apparel here

This time it’s different. Driven by Founder and Creative Director, Adam Vanunu, Cotton Citizen is about experimenting with colour and mastering the art of garment dying. A curated palette of super saturated, eye-catching coluors are released every season, created exclusively with their exclusive dye house’s capabilities.

Inspired by destinations around the world, Cotton Citizen is designed and produced in Los Angeles. Each Cotton Citizen piece is as unique as the person who wears it. 

An off-shoot of his family’s American Dye House business, which he took over when he was 20, Cotton Citizen launched with a T-shirt line in 2012, sold exclusively at Fred Segal. 

Adam still develops all the dye colours and washes the mens and womenswear collections by hand. He picks the fabric and launders it before he cuts and sews it, just so all the shrinkage gets out. 

When Cotton Citizen dye, they provide a colour fascinator to the washes so that the colour doesn't bleed or fade and it stays as rich as the first day you got the shirt. 

Everything is made in the U.S. from 100% cotton.

TheChicGeek says, "I really like the vivid oranges and greens with coloured flecks for SS18 and while it is relatively expensive you are paying for the individual attention to each garment."

Left & Right - Cotton Citizen - Sweatshirt - £170, Jogging Trousers - £170 Available at Harvey Nichols

Good things coming to those who wait goes against everything modern retail has taught us. To test this theory, Patria is a new website crowdfunding made in the UK products in aid of Armed Forces Charities. All employees of Patria are veterans and 10% of profits go to the brand’s chosen charities which include The Royal Navy Charity, The Soldiers Charity and the RAFBF.

"Patria is a uniquely British company. We were founded by veterans, employ only veterans and 10% of our profits go to the main armed forces charities.  All of our luxury pieces are 100% British made.  We wanted a name that ties this together. Patria is derived from the Latin 'Pro Patria' or 'for one's country'," says Founder, Richard Thackray.

Left - Patria’s Cordwainer or shoemaker has been hand-making the finest footwear in Northamptonshire for over 130 years - £275 (Takes 12 weeks)

Launching on Remembrance Day, Patria hopes to deliver the best price in the market and have zero waste. Patria only makes onshore in Great Britain using the best materials and works with leading UK artisanal manufactures - leading to less impact on the environment and a better value product. 

Cashmere jumpers start at £200 and Merino wool from £100.

Patria prides itself in being a non-seasonal brand. Not about trend led pieces, but staple quality and timeless garments that are built to last. The brand even offers mending services to their customers.

Right - Patria ‘Jack’ Sweatshirt - £120

Based on a 50 acre estate called “Keyneston Mill" in Dorset, Parterre - translated as “on the ground” - is a new and experimental British perfume brand aiming to grow many of the ingredients themselves. Two thousand plant varieties to be precise.

Founded by husband and wife, David and Julia Bridger, their backgrounds are farming and graphic design, respectively, Parterre launches with three fragrances, all limited in number and stocked at Fortnum & Mason.

Left - Not the Crystal Maze - Keyneston Mill, Dorset

TheChicGeek says, “Who knew you could grow vetiver in the UK? I always thought it was a tropical grass found in places like Haiti. Soon to be open to the public, Keyneston Mill looks set to be a destination in itself and not just for perfume fans. I can see a Monty Don special coming on!

No budget has been spared here with Sir Elton John’s ex-gardener Stuart Neilson and former RHS botanist Nanette Wraith being brought on board. Design plays an important part in the core of the garden with Renaissance Italy and Kandinsky referenced while the rest of the acreage is put to growing in volume.

Based on botanicals, obvs, the three fragrances, produced in collaboration with leading perfumer, Jacques Chabert, are “A Tribute To Edith”, geranium and rose, “Run Of The River”, bergamot mint and orange flower, and, the most masculine, “Root Of All Goodness”, bergamot, vetiver and leather.

I admire Parterre because they will be at the whim of the unpredictable British weather and, as such, they’re still trying to work out what works and what gives a decent standard of product. They’re also producing the oils themselves using steam distillation.

Right - Parterre - "Root Of All Goodness" - 50ml/100ml - £95/£160

Like the majority of gardens, things will get better with age. Everything seems quite new and experimental, and while the French will probably scoff and turn up their noses, literally and metaphorically, just remember they did that once to English sparkling wine and look how far that has come.

It would be nice to see which of the ingredients are homegrown - maybe a Union flag next to them? - I do think they’re missing a trick not doing at least one fragrance with 100% British grown ingredients, but I’m sure, in time, that will come. Also, they should use a British perfumer or try doing it in-house.

This plugs into the British obsession with plants and gardening and being able to visit and see the place will only add to the attraction. Of the three fragrances, the most masculine is the “Root Of All Goodness”, but I was drawn to the rose one. Men can wear pink and smell of roses, these days. I like the branding, it is fairly feminine, but the hand calligraphy numbering on the bottles is a nice touch. I’d just love to know what they could do with the stinging nettles, bindweed and Japanese knotweed in my garden!”