Monday, 11 October 2021 10:19

Gillette Expands Into Skincare Designed For Sensitive Skin

Gillette SKIN grooming products for men's sensitive skinShaving giant, Gillette, has launched its new skincare collection, Gillette SKIN, designed to prepare, protect and replenish guys shaved skin. The line-up, which can be used as a regimen or individually has been designed with fast absorbing and non-sticky formulas and created to address sensitive skin issues at its core. 

Certified by the British Skin Foundation (BSF), Gillette SKIN is designed to prepare, protect, and replenish the skin.  The range includes a face wash, shave cream, shave gel, shave mousse, post shave balm and moisturiser. The products are enriched with shea butter and vitamin E, are made without alcohol and dyes and help men avoid skin irritation when shaving. 

“We know guys look for simple and effective skincare products that are easy and comfortable to use” said Callum Wood, Gillette UK Brand Director. “As the brand that sets the standard for guys grooming routines, we know a smooth shave and healthy-looking skin go hand in hand to help them put their best face forward each morning. Gillette SKIN is therefore designed to give all men, including those with sensitive skin, skincare that not only makes a difference, but is easy to integrate into their grooming routine.” 

Matthew Patey, Chief Executive of the British Skin Foundation, added “The BSF reviewed the research and formulation work Gillette undertook and we’re proud to certify the new Gillette SKIN range and its proven benefits for sensitive skin.”  

TheChicGeek says, "Sensitive skin can be irritating and annoying so anything which reduces this form irritation, particularly associated with shaving, is a welcome relief."

www.gillette.co.uk

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