Kappa has been synonymous with elite performance since its origins, even becoming the first brand in Italy to sponsor a soccer team in 1979. To celebrate Kappa’s rich sporting history, the brand is launching #keepPerforming for SS21, a social campaign that celebrates and supports athletes of all backgrounds. With this campaign, Kappa aims to share positivity and inspire people, showcasing a multiple of possibilities through a diverse group of talented individuals, all athletes in their respective fields.
The campaign launches with a variety of talents from several countries including Football Freestyler Liran Santos, Dancer/Activist Kate Stanforth, Basketball Player Kornelijus Budrys, Breakdancer Gabriel Infante, Gymnast Koffi, and Magician Billy Menez. Kappa tapped Photographer Theo Cottle and Videographer Jamie Walters to capture the enduring energy, acute concentration, and self-belief of each performer.
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