You don’t run before you can walk in fashion, let alone ski! Founded in 2014, Eiger Classic is a small British and British-made brand inspired by one of the founders' grandmothers.
“The brand is inspired by my Granny and her photos from when she was British downhill champion. She was also a keen photographer and we have loads of old photographs of these amazing expeditions they used to go on. We were totally inspired and wanted to try and recreate the timeless alpine look and as a result ‘Eiger Classic’ was founded."
Left - The Viscount Montgomery - £95 - “Warm on the slopes, cool as f@ck in the bar”
“We produce a range of leather products, but our main focus is merino wool jumpers that are all produced in Britain,” says Chris Pratt.
Chris and fellow founder, Tom Evans, still juggle full time jobs, a farmer and creative director, respectively, while producing a range of knitwear and small leather goods.
“We got into menswear because we wanted to buy products like we are producing and couldn't find anyone doing them so it was a case of doing it ourselves.
“Our range will stay pretty much the same. We will just look to add a few styles each year, we have two new jumpers coming out in the next couple of weeks. We are not looking to produce products that go in and out of fashion, we are looking to produce products that reflect a classic alpine age and are made to last,” says Chris.
Chris’ Granny’s name was Joan Shearing, and then Joan Hanlin. She was a British Downhill ski champion and won on borrowed skis in her 40's. Super Gran!
Below - The Arnold Lunn - £178