India is famed for its embroidery and hand-work. European designers such as Dries van Noten and Jupe by Jackie have long championed the skills and imagination of Indian craftspeople, tailoring the designs and quirky graphics to appeal to western eyes.
But, a new homegrown, Jaipur-based brand, specialising in Indian embroidery, has hit the menswear scene. HARAGO was launched by Harsh Agarwal in 2019 to showcase and support the artisanal heritage of his native India. Stocked at Matchesfashion and SSENSE, the trained economist, who worked on solar energy projects, and completed an internship at the UN in New York, finds inspiration in the diverse expressions of traditional craftsmanship seen across his country. From block printing, handloom weaving and tie-dyeing to chikankari, ikat and more, the label’s designs are cut from up-cycled, locally woven, or vintage textiles.
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