If Helmut Lang and American Apparel had a lovechild, you’d probably end up with RON DORFF. Born out of the partnership of Jérôme Touron, a Frenchman, and Claus Lindorff, a Swede, RON DORFF is a simple combination of their two last names. Aligning Swedish functionality with classic French elegance, RON DORFF is a new idea of sportswear.

Left - SS16 - VELO LOVE developed together with Lorenzo Martone of MARTONE CYCLING COMPANY OF NY

Basically, it’s basics with a few slogans in a simple typeface and we can never get enough of these post hipster labels.

Offering sweatshirts, hoodies, swimwear, joggers, underwear, accessories and skincare, RON DORFF slogan is DISCIPLINE IS NOT A DIRTY WORD.

RON DORFF constantly collaborates with other designers and together offer exclusive limited editions such as the ‘Innocent Summer Pleasures’ series developed in collaboration with the Swedish graphic artist Johan Oxe and the ûber-light but practical city bike VELO LOVE developed together with Lorenzo Martone of MARTONE CYCLING COMPANY OF NY. 

Left - RON DORFF's skincare line is made in Sweden

RON DORFF line of bodycare products is 100% made in Sweden and developed in partnership with Sweden’s most respected skincare brand, FACE Stockholm. The collection includes a shower gel, body scrub, tonifying shampoo and Swedish Massage Oil. The list of ingredients is brief, free of parabens and mineral oils, enriched by active botanicals harvested north of the Arctic Circle. The series also includes an exclusive, scented Swedish Massage candle made in Grasse, France. 

Right - The majority of RON DORFF items are unbranded, but come into the slightly pricier bracket for men's basics

They have a  Paris flagship store  and plan a second in London at the end of this year.