ADAM brings its grooming atelier to Harrods, opening on the second floor in a unique destination, with an 8-chair atelier that will be positioned in the ‘Men’s Superbrands’ department. Clients will be able to step into ‘The ADAM Atelier at Harrods’ and indulge in the artful hands and discerning eye of their house barbers.

ADAM Grooming Atelier brings old-world craftsmanship and grooming rituals and updates them for the modern world. At ADAM, there is a lean into the history and mastery of the Turkish barber. Since 2016, the award-winning ADAM Atelier has created 7 uniquely designed spaces in London, where men can go to escape, replenish and emerge feeling nurtured and groomed for city life

“We founded ADAM for the modern gentleman who values craft, tradition and artistry.” says Esat Kolege and Oytun Pakcan, Founders of ADAM, “Our clientele reflect the world we live in, whether it’s passion for science, art, commerce or sport, every ADAM man is connected in their ambition and desire to experience rituals that broaden the horizon.”

Exclusive for Harrods, all treatments are performed by Adam’s most senior barbers, who are custodians of the traditional Turkish rituals such as the hot towel, ear flame and massage, which feature in all services. Alongside wet shaves and classic cuts, this exclusive treatment menu will also include facials, threading and blow dries. Adam only use the finest ingredients and unique blends of essential oils that restore, soothe and rejuvenate. Guests can unwind with a freshly brewed Turkish coffee, an expertly crafted oil fashioned or perhaps a Japanese whisky on the rocks from the Atelier’s in-house bar.

The design is by award-winning architect, Inanc Eray. Eray originates from Istanbul also and he mastered his craft for many years under the visionary, Zaha Hadid. He creates spaces with purpose and strength. The Atelier, like the historic Hammams, assures privacy and complete focus on the client. Enter the Atelier and you will see a long strip of Marmara marble, the same material used in the Hammams of Istanbul, cuts deeply through the space. Floating on this is a unique dark chestnut structure that houses each grooming cabin. Confident and assured, it creates a relaxing and compelling atmosphere while providing privacy and focus of attention.

Services start from £30

Second Floor, Harrods, 87-135 Brompton Road, Knightsbridge, London SW1X 7XL

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The latest collaboration from Good News and H&M is a unisex trainer collection with a smaller environmental footprint. This is H&M’s first ever shoe collaboration featuring innovative materials like Bananatex® — fibre from banana plants — and the vegan grape leather Vegea™. The unisex collection will be available on hm.com and in selected stores from 1st April.  

Prices - £24.99 - £79.99 

TheChicGeek says, “I’ve been a fan of Good News since I first saw them at London Fashion Week in 2017 - Read more here - Linking up with the giant H&M should be not just great for their exposure but also their bank balance. H&M has never been that great in the shoe department, so this is a massive improvement, looking at the pics, and the prices are good too. I’m always open to a fresh twist on the classic plimsoll.”

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Move over parkrun, welcome to the International Running Club. IRC (International Running Club) is a virtual community and lifestyle brand born from a desire to celebrate the positive spirit of running. The brand’s debut collection of T-shirts, sweats and hoodies carry unique designs that cast people to some of the best running locations on earth.

Designed in France and responsibly manufactured with 100% organic cotton in Portugal, the range is full of colourful creations that are soft to the skin with an ‘impeccable gender-specific fit’.

Sunset run along Copacabana beach? Endless trails through the Coachella Valley?

Tees - £44, Sweatshirts - £80, Hoodies - £88

www.internationalrunningclub.com

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Air wearable brand AirPop has announced that its Active+ smart mask with Halo sensor, designed specifically with movement in mind and breathability for high intensity workouts, cycling, running, and other athletic activities. In addition to this, the connected Halo sensor actively monitors user respiratory health stats and local air quality, providing breathing and mask performance through the companion app*.

*The app is currently available for iOS and will be available for Android at the end of this month from all supported app stores.

Since 2015, the company has tried to fix three critical issues that exists with mask wearing: fit, filtration and breathability. The revolutionary mask design includes a patented seal ensuring a secure fit, while the 3D Air Dome increases airflow for better breathability and comfort. Furthermore, AirPop masks combine a 4-layer filter material to create a barrier down to 0.1 microns achieving greater than 99% efficiency in accredited laboratory tests.

Is this the new future?

AirPop Active+ smart mask with Halo Sensor £149.99

More on the Geek - How to enjoy wearing a face mask