Gillette SKIN grooming products for men's sensitive skinShaving giant, Gillette, has launched its new skincare collection, Gillette SKIN, designed to prepare, protect and replenish guys shaved skin. The line-up, which can be used as a regimen or individually has been designed with fast absorbing and non-sticky formulas and created to address sensitive skin issues at its core. 

Certified by the British Skin Foundation (BSF), Gillette SKIN is designed to prepare, protect, and replenish the skin.  The range includes a face wash, shave cream, shave gel, shave mousse, post shave balm and moisturiser. The products are enriched with shea butter and vitamin E, are made without alcohol and dyes and help men avoid skin irritation when shaving. 

“We know guys look for simple and effective skincare products that are easy and comfortable to use” said Callum Wood, Gillette UK Brand Director. “As the brand that sets the standard for guys grooming routines, we know a smooth shave and healthy-looking skin go hand in hand to help them put their best face forward each morning. Gillette SKIN is therefore designed to give all men, including those with sensitive skin, skincare that not only makes a difference, but is easy to integrate into their grooming routine.” 

Matthew Patey, Chief Executive of the British Skin Foundation, added “The BSF reviewed the research and formulation work Gillette undertook and we’re proud to certify the new Gillette SKIN range and its proven benefits for sensitive skin.”  

TheChicGeek says, "Sensitive skin can be irritating and annoying so anything which reduces this form irritation, particularly associated with shaving, is a welcome relief."

www.gillette.co.uk

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aaron chang illustrator Percival menswearBritish menswear brand, Percival, has joined forces with Korean-based illustrator Aaron Chang. Chang's ivy-style illustrations are featured across a capsule edit of Percival's classic embroidery and screen-printed styles.

The illustrations focus on adventure centred around the three themes of sea, air and land. Chang takes inspiration from his hometown of Busan, Korea, for the collection, as it is known for having incredible seas, sunsets and nature.
 
The collection is available from www.percivalclo.com and at the Percival Soho store.

TheChicGeek says, "This is cute. Percival is a British brand really killing it atm. They are offering men something different, but with taste and is extremely wearable. Only a brand with confidence starts to produce fun product like this. It's moving into the Rowing Blazers territory or maybe even Drake's and that Wes Anderson preppy look I always love. I particularly like the corduroy tote bags.

Percival is six years old and still owned by its co-founder and head designer Chris Gove. By making in London, Percival is able to drop multiple short runs of product a year, keeping its offering fresh & varied. Percival recently provided garments for David Beckham's recent Holiday and designed trousers for 'No Time to Die'." 

aaron chang illustrator Percival menswearRight - Percival - Tote Bag - Forest Cord - £59

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aaron chang illustrator Percival menswear

aaron chang illustrator Percival menswear

aaron chang illustrator Percival menswear

the edit ldn opens limited edition sneaker boutique in Harrods

The UK’s leading online store for limited edition sneakers and high-end streetwear, The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods.

The Edit LDN is a leading online destination selling the hottest and hardest to get sneakers and streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme, among others to a wide community of fashionistas, collectors and investors. 

Moses Rashid, founder and CEO of The Edit LDN commented: “We want to expand and increase accessibility for people who want to own limited-edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base”. 

The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers.

Simon Longland, Head of Menswear at Harrods commented: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy. Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.”

Looking ahead, Moses added: “This is a marketplace worth $6bn a year globally and will grow 5x by 2030. The demand for sneakers is growing every day and we are at the heart of servicing this trend. It’s been a remarkable 18 months since we launched to now opening in Harrods, the world’s most iconic department store. We are in hyper growth and headed in the right trajectory as we scale the business globally. Our on-going funding round will enable us to move faster and achieve our goals“. 

Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service.

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Tuesday, 05 October 2021 14:03

Harry’s x Ghostly Glow-in-the-Dark Razor

Harry's Ghostly glow in the dark razorJust in time for Halloween, Harry's brings you a brand new glow-in-the-dark razor in partnership with independent record label, Ghostly.

Left - Harry’s x Ghostly Set - £30

The Harry’s and Ghostly design teams worked closely together to evoke nostalgia. In Ghostly’s signature purple, the glow-in-the-dark razor and co-branded packaging was designed to be true to both brands' aesthetics. 
This playful new Truman razor is more than just a beautiful new grooming tool, it also comes with a QR code in the form of a ghost on each razor stand linking to a custom Harry’s x Ghostly playlist. This playlist was carefully curated by the music genius at Ghostly Mathew Dear and mental health experts at Harry’s to include songs that will evoke calming sensations to stimulate your mind and start your day with a shave in the most soothing of ways.
 
TheChicGeek says, "A novel idea, but please shave with the lights on!".
 
The Harry’s x Ghostly glow-in-the-dark razor is launching Wednesday 6th October at Harrys.com

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Tuesday, 05 October 2021 12:38

Lab Series Rebrands

Lab Series rebrands men's grooming adviceLab Series, a pioneer in men’s skincare, has had a '360 degree upgrade'. All the brand's packaging has been redesigned with the consumer in mind to be functional, modern, and easy to navigate with clear product benefits and ingredients callouts on pack. Six new product series targeted to the most common male skincare concerns are colour coded based on the benefits of the products for instant recognition: Daily Rescue, All-in-One, Oil Control, Anti-aging MAX LS, Grooming, and Instant Fix. A new, sleeker logo ties it all together.

New sustainability measures include: more than half of packaging by weight will be recyclable, refillable, reusable, recycled or recoverable with the goal to reach 75% by 2025. More than half of the new packaging contains a minimum of 20% recycled content. 100% of cartons will be recyclable and are made using FSC-certified paperboard.

The Max LS Weightless Anti-Aging Water Lotion has been reformulated with Youth Renewing technology and powerful ferments to condition and recharge skin after cleansing, leaving it smoother and younger-looking.

Lab Series has also launched a new e-commerce experience featuring the exclusive 'Lab Series Skin Diagnostic'—a personalised online skin analysing tool that provides consumers with private, customised advice at their fingertips. Activated using a smartphone with an uploaded selfie, the skin diagnostic uses Artificial Intelligence (AI) to provide a personalised skin report mapping six main skin concerns and providing customised product recommendations.

The new Lab Series digital experience is available now, followed by the Skin Diagnostic in early 2022.

TheChicGeek says, "Lab Series was one of the first premium men's grooming brands, started in 1987 by Estée Lauder Companies Inc. This new rebrand feels contemporary and fresh, while still recognisably Lab Series. The range is extensive - maybe still a little too large? (Below) - but they'll be something here for everybody.

The new imagery is less chiselled and more inclusive. Men's grooming brands can be softer today and less stamping of masculinity. This new look feels modern and while retaining the science we've come to expect from Lab Series. The personalised Skin Diagnostic tool sounds like it has potential and will help to navigate the products. I will be testing the reformulated Max LS Weightless Anti-Aging Water Lotion." 

labseries.co.uk

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Lab Series rebrands men's grooming advice

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