Los Angeles, CA - Lifestyle eyewear brand, Garrett Leight California Optical (GLCO), is thrilled to announce its participation with other top brands in Decentraland’s first ever fashion week in the Metaverse.

"THE METAVERSE IS COMING WHETHER WE WANT IT OR NOT" - The Geek Team

GLCO will be stepping into the Metaverse by debuting its virtual store along with an exclusive collection of eyewear and products that users can wear on their avatars. The collection will feature eccentric styles and designs including GLCO Super Nova, a vibrant pink 80s inspired sunglass, GLCO Major, a sunglass in Black with a skull and crossbones, and GLCO Thirty One, an oversized sunglass in Black paired with a yellow croakie.

The collection will also feature unique additions outside of the normal GLCO product range designed without real world restrictions including GLCO Giant “I,” an eye paired with a top hat, and GLCO Slick Eyepatch, an eyepatch encrusted with diamonds.

“We wanted to design fresh for the metaverse without being restricted by real world parameters,” says Garrett Leight. “We just decided to be free from convention and
design ground-up for the metaverse customer and environment.”

The collection will be debuting during Decentraland Metaverse Fashion Week at GLCO’s two story virtual store on March 24th through March 27th located at -108,-13 in the UNXD Luxury District. Welcome to Decentraland

The Chic Geek team are excited and apprehensive about all things Metaverse but we all feel we are on the edge of something amazing if brands continue to push boundaries  Garrett Leight California Optical (GLCO) is one of these, launched in 2010 in Venice Beach with Garrett’s goal is to continue the family legacy and pursuit of making the best eyewear in the world for the world's coolest consumers. Premium Optical Frames & Sunglasses – Garrett Leight

 

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Monday, 07 February 2022 10:18

Crew Clothing Celebrates The Rugby Shirt

Crew Clothing rugby shirts Menswear SS22British outfitters, Crew Clothing celebrates Six Nations rugby tournament with a refreshed selection of its signature rugby jerseys. The latest SS22 look book was shot in an array of hot spots across the capital including North London rugby institution, The Faltering Fullback. Embracing the brand’s longstanding affinity with British sport, this latest editorial from Crew serves up style inspiration for a rugby-filled February.

Left & Below - Crew Clothing - Rugby Shirts - £65

Crew Clothing rugby shirts Menswear SS22

The Crew rugby remains a signature silhouette – a mainstay in the brand’s collection ever since it was founded in 1993. The heavy-weight cotton is reassuringly soft, serving as a reminder of the quality Crew has stood for since day one.  Inspired by an archive of vintage styles, it features a woven twill placket, zig-zag stitching under the collar, herringbone taped trims and rubberised buttons designed to take the pressure of the pitch. Crew’s SS22 rugby collection is available via crewclothing.com.

TheChicGeek says, "They have a great Dennis the Menace style in black and red stripes."

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Monday, 31 January 2022 17:12

HALO Launches New SS22 Collection

Halo Danish Menswear SS22Danish, multi-functional fashion outfitters, HALO present the brand’s SS22 collection, inspired by the world’s most arid environments.

Rooted in the brands military DNA, born and raised in the Danish Special Forces, Desert Deployment, delivers an array of highly versatile apparel crafted with HALO’s signature focus on lightweight, functional and durable design.

HALO SS22 places functionality at its’ forefront whilst embracing a refreshing approach to Scandinavian design and craftmanship. To further develop HALO’s credentials in durability and sustainability, the new season presents a partnership with Cordura®. Producers of some of the world’s most advanced fabrics, Cordura® is the material of choice for military divisions around the world, developing hard-working, innovative fabrics that work harder for longer.

HALO’s line-up of striking wardrobe staples is also back for SS22, the brand presenting a comprehensive array of base layers, fleeces and outerwear, interspersed with premium training gear and capsule collections. Debuting this season,  HALO’s Undyed capsule is produced entirely from the virgin fibres of raw material to create a rich, natural aesthetic.

Balancing desert colour palettes with wearable, every-day silhouettes, HALO’s new collection offers a complete, street-ready wardrobe for those integrating training into the everyday. All pieces in the SS22 collection serve as a tribute to the brand’s pioneering approach to military inspired design, fusing high performance functionality with contemporary street style.

HALO’s famous use of coding can also found throughout the collection paying tribute to a multitude of references found in the Danish Military.

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Neil Barrett Penfield coats menswear

Neil Barrett Penfield coats menswear

Neil Barrett Penfield coats menswearThe Neil Barrett signature minimalist aesthetic complements Penfield’s outdoor expertise to create a beautifully crafted collection of 3 functional puffer jackets that utilise technical nylon qualities and fabric mixes, to infuse design with functionality.

Lightweight, waterproof, technical jackets mix exaggerated silhouettes, bi-colour, luxury eco-shearing and high gloss trims all finished with Neil Barrett’s signature Thunderbolt Enamel Badge. There are 3 styles priced between £540 and £775; a Padded Nylon Bomber with Detachable Hood in Black, a Padded Nylon and Shearling Puffer Jacket in Black Military, and a Padded Nylon Bomber Jacket in Black.

Tom Duncan, Brand Director of Penfield, says, “To have the opportunity to work on and produce such an elevated product that shows luxury and movement with such a distinctive edge to the brand has been incredible. We are looking forward to seeding its launch for the coming season.”

Neil Barrett added, "My dream for years has been to become a more inclusive brand, to offer collections to a larger audience through more democratic prices while maintaining the luxury quality for which the brand is well known. In collaborating with Penfield, we have reached this goal!"

Established by British fashion designer Neil Barrett, the label made its debut at Pitti Uomo, Florence in 1999. Ever since, it has continued to deliver innovative and distinctive collections, combining precisely-cut tailoring, accurate detailing and athletic elements. Season upon season, the brand has expanded its distribution network and currently counts 550 retailers worldwide, alongside 30 mono-brand stores.

TheChicGeek says, "Neil Barrett was stealthily building his menswear business before the pandemic and became known as a pioneer of luxury sportswear. He was the original designer on Prada menswear, one of the first brands to use nylon in luxury goods, until founding his eponymous label. Known for his monotone palette, these jackets, while not particularly well photographed here, show his attention to detail. I particularly like the first double zipped design and bi-colouring of the first cropped jacket style."

The collection is available from www.penfield.com/collaborations

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Tuesday, 30 November 2021 14:11

Palace Collaborates With Kappa

kappa palace collection menswearPalace and Kappa unveil a new collaborative collection: the first time the two brands have worked together.

The Palace Kappa collaboration is a celebration of timeless Italian street style and 1990s British football culture. Kappa invited the Palace design team to explore the Kappa archive in Turin. The extensive collection houses jerseys worn by iconic players, sportswear re-appropriated by Britpop stars, and the hundreds of different Home and Away kits worn by Kappa sponsored teams over the past 30 years.

The Palace design team focused on archival garments that they fondly remember wearing as streetwear ready-mades in the 1990s. Jerseys represented local affiliations, but over time the colour ways evolved beyond strict team allegiances.

kappa palace collection menswearThe Kappa Palace collaboration includes a '90’s fit' crinkle effect long jacket in technical nylon with the Maxi Kappa logo on the shoulders and Palace’s reworked 'banda'' on the sleeves. Another stand out item is the iconic Kappa 222 Banda tracksuit in polytricot, reinterpreted with a playful new Palace Kappa logo. T-shirts with Raglan sleeves are inspired by iconic soccer jerseys in blue, yellow, pink, and black, and a soccer boot bag with the Kappa and Palace logos in rubber round out the collection.

The Kappa® Palace collection is available at Palace stores in London, NYC, LA and Tokyo ; DSM - London and LA Online at palaceskateboards.com

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