Friday, 20 May 2022 16:30

R.M.Williams Celebrates 90th Anniversary

menswear RM Williams celebrates 90th anniversary the chic geekBorn from humble beginnings in the South Australian bush, Reginald Murray Williams first crafted an elastic-sided leather boot in 1932 – a product that would later become synonymous with authentic outback dressing. He crafted products for hardworking stockmen and soon had a thriving mail order business, before the increasing popularity of his products demanded the establishment of a full factory at Percy Street in 1934. Many craftsmen and women joined him and later settled into a new workshop at Frost Road in the 1970s, where production currently remains.

That was 90 years' ago. Today, hundreds of highly skilled artisans continue to handcraft leather boots, apparel and accessories for R.M.Williams, using the same techniques as those who went before them. 

A capsule collection of limited-edition products will be released as part of the celebrations, including boots, belts, apparel and lifestyle items.

The limited-edition Craftsman, Lady Yearling boots and Jerrawa belts are complete with 90th anniversary trims and a commemorative plaque, offering the opportunity to own a piece of an Australian legend. These styles will be made on demand and handcrafted, as always, in the Adelaide workshop.

The clothing assortment consists of T-shirts and sweatshirts in classic colours of grey, navy and khaki, each emblazoned with unique 90th anniversary branding. All styles are made in Australia – the T-shirts in collaboration with Good Earth Cotton, the world’s first carbon positive cotton company. 

In celebration of the brand’s heritage of craftsmanship, a new Makers Kit will be released, complete with the materials, tools and instructions needed to craft a durable leather cover for RM’s classic book, The Bushman’s Handcrafts.

A limited-edition care tin will be available, perfect for brand loyalists, new boot owners and anyone looking to get the most out of their R.M.Williams boots. The tin includes the Stockman’s Shoe Polish in black or chestnut, plus Leather Conditioner, Brush and Polish Cloth.

www.rmwilliams.com

menswear RM Williams celebrates 90th anniversary the chic geek

 

menswear RM Williams celebrates 90th anniversary the chic geekBuy TheChicGeek's latest book FashionWankers - HERE

Check out TheChicGeek's new shop of fabulous plants & books - Give me Penis Cactus!


Advertisement