Versace underwear, thanks to its signature use of the ancient Greek key design, has become one of the most recognisable brands across social media and in other images.

A little light history if you will. This decorative border is also called a meander or meandros. It recalls the twisting and turning path of the Maeander River in southwestern Turkey and is the labyrinth in linear form. It is thought to symbolise infinity and unity.

These, let’s call it an ‘homage’, from River Island, could fool even the biggest designer underwear fan. While the Versace Medusa head has been replaced by a bee - clearly these will be popular in Manchester - the rest looks almost identical and nobody on Instagram would ever know!

Left - River Island - Black Printed Waistband Briefs 3 Pack - £15

Right - Versace - Logo Low-Rise Stretch-Cotton Briefs - £45 from matchesfashion.com

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